• 6 Marketing Strategies for National Retailers Managing Local Outlets

    National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing, according to a survey by Balihoo.

    Stephanie Miles/ Street Fight- 40 readers -
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