Model Comparison Tool

  • Google Analytics Spotlight: The Model Comparison Tool

    … allows you to look at all your channels and compare three different attribution models with one another in Google Analytics. This helps marketers determine how a marketing channel can be valued from different perspectives. For example, you could compare how your paid Facebook advertising stacks up when you apply Last Click attribution with Linear…

    Acceleration Partnersin SEO Google- 14 readers -
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