Model Comparison Tool

  • Google Analytics Spotlight: The Model Comparison Tool

    There’s a key question that most marketing teams want to know the answer to: “How should we be attributing credit to all our different marketing channels?” One answer that provides helpful insight into this issue is Google Analytics’ Model Comparison Tool. What Is the Model Comparison Tool? As its name suggests, the model comparison tool allows you to look at all your channe ...

    Acceleration Partners- 12 readers -
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