Mogl

  • Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

    …-to-offline attribution and how overcoming those challenges can shore up local advertising. Explain a bit about how Empyr grew out of your work at Mogl and where your focus is these days. When we set out to build Mogl five years ago we set out to be the world’s best restaurant rewards program. Out of that experience, we discovered card-linked offers…

    Street Fight- 19 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … platform that has raised over $6 million in venture funding. Before joining Viewbix, Weed was a sales leader at Yashi. Empyr in Scaling Mode After VP Hire Andrew Newman is now Empyr’s VP of Partnerships. Empyr is a Mogl sub-brand. *** Looking for a new job? Here are some openings… Alignable is hiring for several jobs, including head of marketing…

    Geoff Michener/ Street Fightin Mobile- 18 readers -
  • How to Assess Demand for a Hyperlocal Platform

    … Linden Skeens of Thumbvista, a mobile marketing company with location-based advertising solutions. Here are five examples of ways that hyperlocal vendors have assessed demand for their products or services and used that information to better refine the platforms they developed. 1. Start with restaurant owners. “Mogl originally assessed the need…

    Stephanie Miles/ Street Fightin Mobile How To's- 15 readers -
  • LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange

    … API; Nomi acquired; Mogl funded; Facebook relaunches Atlas; Swirl rolls out their ad exchange; iHeartRadio vending machine with Instagram; Wall-m(Art) project; Hermes gives us La Maison des Carres; TouchTunes partners with Kinetic Active Exchange. Our resource of the week plots dead famous people thanks to ESRI. Top stories of the week (starts…

    Asif Khan/ Street Fightin Facebook- 8 readers -
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