• Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

    … directly with Visa, Mastercard, and Amex, and now we can track offline transactions in seconds, and that is a pretty cool shift. What we realized is card-linked offers are much more powerful than just a simple restaurant rewards program. This is a key ingredient to closing the loop of online-to-offline commerce. So we realized, let’s open up…

    Street Fight- 14 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Verve Hires Chief Revenue Officer Verve, which is in the business of location-powered mobile advertising, has hired Kevin Arrix as CRO. Most recently, Arrix was EVP at SFX Entertainment. Arrix worked with Verve CEO Nada Stirratt at Viacom. He will have his work…

    Geoff Michener/ Street Fightin Mobile- 12 readers -
  • How to Assess Demand for a Hyperlocal Platform

    … The greatest idea in the world still won’t lead to profitability for a hyperlocal startup without a community of willing buyers, users, or subscribers. Nearly all successful founders in the local space have had to assess demand for the platforms they created, both before and after launching their businesses. In some cases, it’s about more than…

    Stephanie Miles/ Street Fightin Mobile How To's- 13 readers -
  • LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange

    … On Location LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange 07 November 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Neiman Marcus wants you to snap, find and shop; Cellfind helps the Tears Foundation help victims; Appy Pie’s new…

    Asif Khan/ Street Fightin Facebook- 6 readers -
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