Mogl

  • Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

    … with their budgets than if they could see the direct relationship. A number of companies in the local space have spent the last couple of years working on this attribution problem, and some believe their efforts are starting to come to fruition. Empyr‘s system of attribution connects advertisers with publishers, and uses data from Visa, Mastercard…

    Street Fight- 16 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    …. Two Leadership Hires at LiveRamp LiveRamp, an Acxiom company, hired Vincent Lim as Head of Talent and Richard Foster as UK Managing Director. Lim worked at Google as head of university recruiting. Foster comes from Intelligent Optimisations, where he was the firm’s chief commercial officer. According to LiveRamp, both executives will be tasked…

    Geoff Michener/ Street Fightin Mobile- 14 readers -
  • How to Assess Demand for a Hyperlocal Platform

    … The greatest idea in the world still won’t lead to profitability for a hyperlocal startup without a community of willing buyers, users, or subscribers. Nearly all successful founders in the local space have had to assess demand for the platforms they created, both before and after launching their businesses. In some cases, it’s about more than…

    Stephanie Miles/ Street Fightin Mobile How To's- 14 readers -
  • LBMA Podcast: Nomi’s Acquisition and Swirl’s Ad Exchange

    … API; Nomi acquired; Mogl funded; Facebook relaunches Atlas; Swirl rolls out their ad exchange; iHeartRadio vending machine with Instagram; Wall-m(Art) project; Hermes gives us La Maison des Carres; TouchTunes partners with Kinetic Active Exchange. Our resource of the week plots dead famous people thanks to ESRI. Top stories of the week (starts…

    Asif Khan/ Street Fightin Facebook- 7 readers -
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