• Openings and New Hires at Momentfeed, Bango, Valpak

    … for a director of marketing to work out of the company’s NYC office. Valpak is looking for a senior search engine optimization specialist. Factual is looking for a strategic partner manager for adtech. SweetIQ is hiring across several areas (such as HR, Sales, Marketing, Development and Operations). Townsquare Media has lots of positions available…

    Geoff Michener/ Street Fight- 17 readers -
  • 6 Ways Brands Can Automate Updates on Local Facebook Pages

    …, and links, to multiple local pages, and then compare results across different geographies. Businesses can also tailor the content they post based on geographic segments, and they can opt to receive notifications when local stores create valuable content that should be posted across a brand’s network of social media accounts. 4. Brandify: Manage…

    Stephanie Miles/ Street Fightin Facebook- 15 readers -
  • 7 Platforms National Brands Can Use to Run Local Campaigns

    … advantage of unexpected opportunities at the local level. Ampush works with Uber, StubHub, and Madison Reed. 5. Brandify: Digital marketing for multi-location businesses As a provider of location-based marketing solutions, Brandify unifies many of the digital elements of the local search ecosystem. This begins with Location CMS, which serves…

    Stephanie Miles/ Street Fight- 16 readers -
  • Company Culture Priorities for 2016

    … mother. Harding said that policy changes can help show employees that they are appreciated and support their relationship with work while still respecting their lives outside of the office. MomentFeed, a local marketing software company, leverages employee strengths across the company to help everyone understand different aspects of the business…

    Street Fight- 16 readers -
  • The Price of Free Listings

    … local business data aggregators, Acxiom, InfoGroup and Localeze (now part of Neustar), for the privilege of cleaning your data in their systems. This was an imperfect solution thanks to legacy business technical challenges and misaligned incentives between all parties involved. Things were still a mess. In 2011, Yext introduced PowerListings…

    Andrew Shotland/ Street Fightin Google- 22 readers -
  • Online Reviews Providing Insights That Help Brands Compete

    …, CRM data, and other inputs used today by companies such as 4INFO, Factual, and Placed, which are working to build a holistic view of consumer behavior and intent. Visible differentiators like average star ratings may prove less valuable in the long run than the actual content of consumer reviews, once brands mine review data for the insights it contains. Damian Rollison is director of product at Brandify. He can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google Facebook Twitter- 23 readers -
  • Big Possibilities for Brands With New Facebook Targeting Tool

    … their news feeds adjust as they move throughout their day. Rob Reed, founder of MomentFeed, a company that develops analytics software to help retailers market to nearby mobile users, says the success of the product is in its simplicity. By leaving out many of the sophisticated advertising mechanisms, and focusing on getting people to walk…

    Street Fightin Social Google Facebook- 16 readers -
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