• Openings and New Hires at Momentfeed, Bango, Valpak

    …, including Director of Programmatic Analytics and Programmatic Media Buyer. Yelp is looking for a group product manager for growth. Changed jobs or have one to list? Let us know! Geoffrey Michener is the co-founder of ProspectWise and head of agency relations at Matchcraft. …

    Geoff Michener/ Street Fight- 9 readers -
  • 6 Ways Brands Can Automate Updates on Local Facebook Pages

    … to a recent study by MomentFeed, local pages deliver a 69% net increase in engaged users for national brands. Although organic reach for brand pages has fallen 47%, it’s up 270% for local pages. Customers are much more responsive to localized content, and they’re more likely to go the final mile when they see posts about local events or ads created…

    Stephanie Miles/ Street Fightin Facebook- 8 readers -
  • 7 Platforms National Brands Can Use to Run Local Campaigns

    … National brands are inherently local, but they risk alienating consumers when they don’t use tailored messaging in the individual markets where franchises and distribution partners are located. The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier…

    Stephanie Miles/ Street Fight- 12 readers -
  • Company Culture Priorities for 2016

    … mother. Harding said that policy changes can help show employees that they are appreciated and support their relationship with work while still respecting their lives outside of the office. MomentFeed, a local marketing software company, leverages employee strengths across the company to help everyone understand different aspects of the business…

    Street Fight- 13 readers -
  • The Price of Free Listings

    … like Brandify (formerly Where2GetIt), RioSEO, SIM Partners, Connectivity, MomentFeed, Placeable, Local Market Launch, Local Site Submit, SweetIQ, and UBL, which had previously been selling data aggregator updates. Many of these companies started out by providing related services such as store locator software, but quickly adapted their offerings…

    Andrew Shotland/ Street Fightin Google- 16 readers -
  • Big Possibilities for Brands With New Facebook Targeting Tool

    … their news feeds adjust as they move throughout their day. Rob Reed, founder of MomentFeed, a company that develops analytics software to help retailers market to nearby mobile users, says the success of the product is in its simplicity. By leaving out many of the sophisticated advertising mechanisms, and focusing on getting people to walk…

    Street Fightin Social Google Facebook- 11 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … for a pretty sweet pitch deck. I imagine the companies that are not on the list — Moz Local, Local Site Submit, GoDaddy, Local Market Launch, MomentFeed, ReachLocal, Where2GetIt & RioSEO come to mind — have been Facetiming the Apple Maps team aggressively over the past few days. I think this will be a big win for Apple Maps. If the system works, we…

    Andrew Shotland/ Street Fight- 16 readers -
  • PMD MomentFeed Incorporates Facebook’s Local Awareness Ads

    … Facebook Preferred Marketing Developer and digital marketing platform MomentFeed announced that it has incorporated the social network’s recently introduced local awareness ads into its MomentFeed Campaigns offering. Facebook introduced local awareness ads last month, saying that they allow small and midsized businesses to target users who…

    David Cohen/ AllFacebookin Facebook- 25 readers -
  • 6 Marketing Strategies for National Retailers Managing Local Outlets

    … for their stores will win big in mobile discovery, as consumers are looking for a particular category of stores or restaurants.” (Rob Reed, MomentFeed) 4. Deploy indexable locators. “After creating a foundation of accurate data, the next step is to deploy indexable locators (mobile and desktop) and publish authoritative local landing pages for each…

    Stephanie Miles/ Street Fightin Mobile- 40 readers -
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