Monday Catch-Up

  • Monday Catch-up: Spending, Testing and How to Grow Your Email List

    … Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: Study: Email marketing spending to increase; lack of testing threatens ROI “Email Marketing & Beyond: Global Market Benchmarks,” a recent GetResponse study of 2,500 digital…

    Movable Ink Blogin EMail How To's- 18 readers -
  • Monday Catch-Up: Open Rates, Trust, Mistakes and Email Growth

    … a Facebook or Twitter presence were seen as less trustworthy by 63 percent of consumers.” Mondays and Fridays most-likely days for subject-line mistakes A study by Boomerang of 250,000 campaigns sent by brands in 2016 that shows that mistakes in subject lines are most likely to occur in emails sent at the beginning and end of the week, reports Ayaz…

    Movable Ink Blogin EMail- 21 readers -
  • Monday Catch-up: iOS 10, ‘Above the Scroll’ and Email Personalization

    … Happy Monday, marketers. Below is some recent email-marketing related news to help get your workweek off to an informed start. Have a great week! Worried about IOS 10’s unsubscribe button? Maybe you shouldn’t be. Tink Taylor, writing at Business 2 Community, addresses the question that many email marketers may be asking following the addition…

    Movable Ink Blogin EMail- 10 readers -
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