Monday Catch-Up

  • Monday Catch-up: iOS 10, ‘Above the Scroll’ and Email Personalization

    … Happy Monday, marketers. Below is some recent email-marketing related news to help get your workweek off to an informed start. Have a great week! Worried about IOS 10’s unsubscribe button? Maybe you shouldn’t be. Tink Taylor, writing at Business 2 Community, addresses the question that many email marketers may be asking following the addition…

    Movable Ink Blogin EMail- 6 readers -
  • Monday Catch-up: ‘Pushing’ vs. ‘Shoving,’ Finding Errors and List Management

    Happy Monday marketers, and welcome to the first full workweek of autumn. Let’s get the new week – and the new season – off to an informative start with some email marketing news. Here you go: Email marketers should ‘push,’ not ‘shove’ Email is “the greatest push channel of them all,” the “original disruptive channel” and “second to none for customer preference and ROI,” writes ...

    Movable Ink Blog- 6 readers -
  • Monday Catch-up: Automation, Permission, Triggers and Sales Leads

    … Happy Monday, marketers! Here’s some email marketing news and info to help get your workweek off to a productive start. Tips for using email automation for engagement “Automation is a robotic-sounding word, but it really means reaching people with timely messages based on key milestones, like signing up, making a purchase, or even a birthday…

    Movable Ink Blog- 7 readers -
  • Monday Catch-up: Improve Your Click-Through Rate, Triggered Emails and More

    … Welcome to another Monday morning, marketers! How about some email marketing news to accompany that wonderful cup of coffee? Here you go: Seven tweaks for improving your click-through rate IoT Business News takes a close look at the importance of a high click-through rate (CTR) – the percentage of your email subscribers who click on the link(s…

    Movable Ink Blog- 10 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … proposition; use a CTA button; and be sure to A/B test. The impact of subject lines “It seems so simple. We’re all just trying to get someone to click (or tap) on our subject lines and take a quick look at an email. But so is everyone else,” writes Justin Megahan at Mixpanel. In a quest to answer one of email marketing’s fundamental questions – “why…

    Movable Ink Blog- 8 readers -
  • Monday Catchup: Send times, Unsubscribe Rates & Inbox Blindness

    … Welcome to another Monday, marketers. Let’s get right to it with a few items to get you started on another productive workweek. Ray-Ban plays a strategic waiting game It’s not uncommon to receive a follow-up email a few days after making a purchase. But what about ten months later? When an Econsultancy writer got a “thank you for your recent…

    Movable Ink Blogin EMail- 7 readers -
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