Monday Catch-Up

    • Monday Catch-up: Contextual Campaigns, Deliverability and ‘Harvesting’ Subscribers

      Happy Monday morning, marketers. We scoped out the latest news and info from the wide world of email marketing to make easy for you to get your week off to an informed start. Read on, and have a great week! Contextual campaigns provide value beyond marketing “Contextual campaigns go well beyond ‘the right message to the right person at the right time,’” writes Rebecca Lieb at Marketing Land.

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    • Monday Catch-up: iOS 10, ‘Above the Scroll’ and Email Personalization

      Happy Monday, marketers. Below is some recent email-marketing related news to help get your workweek off to an informed start. Have a great week! Worried about IOS 10’s unsubscribe button? Maybe you shouldn’t be. Tink Taylor, writing at Business 2 Community, addresses the question that many email marketers may be asking following the addition, with Apple’s launch of IOS 10, of ...

      Movable Ink Blogin EMail- 4 readers -
  • Monday Catch-up: Automation, Permission, Triggers and Sales Leads

    … Happy Monday, marketers! Here’s some email marketing news and info to help get your workweek off to a productive start. Tips for using email automation for engagement “Automation is a robotic-sounding word, but it really means reaching people with timely messages based on key milestones, like signing up, making a purchase, or even a birthday…

    Movable Ink Blog- 6 readers -
  • Monday Catch-up: Find Your Email Voice, Improve Your Newsletter and Engage with Millennials

    Welcome to Monday, marketers! Here’s another roundup of recent email marketing news to get your week off to an informative start. Finding your ‘inner email voice On Business 2 Community Mylène Blin encourages email marketers to find and use their “inner email voice” to engage with customers. “Maybe you never thought of your emails as something that could have a voice – let alon ...

    Movable Ink Blog- 4 readers -
  • Monday Catch-up: Improve Your Click-Through Rate, Triggered Emails and More

    … Welcome to another Monday morning, marketers! How about some email marketing news to accompany that wonderful cup of coffee? Here you go: Seven tweaks for improving your click-through rate IoT Business News takes a close look at the importance of a high click-through rate (CTR) – the percentage of your email subscribers who click on the link(s…

    Movable Ink Blog- 8 readers -
  • Monday Catch-up: Improve Open Rates and Write Better Subject Lines

    … proposition; use a CTA button; and be sure to A/B test. The impact of subject lines “It seems so simple. We’re all just trying to get someone to click (or tap) on our subject lines and take a quick look at an email. But so is everyone else,” writes Justin Megahan at Mixpanel. In a quest to answer one of email marketing’s fundamental questions – “why…

    Movable Ink Blog- 7 readers -
  • Monday Catchup: Send times, Unsubscribe Rates & Inbox Blindness

    … Welcome to another Monday, marketers. Let’s get right to it with a few items to get you started on another productive workweek. Ray-Ban plays a strategic waiting game It’s not uncommon to receive a follow-up email a few days after making a purchase. But what about ten months later? When an Econsultancy writer got a “thank you for your recent…

    Movable Ink Blogin EMail- 5 readers -
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