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There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV.
… of at least one week, with two shows each night. Sometimes, over a longer period, depending on the artist. We can really drill down on audience segments, and, with retargeting networks, reach fans through a sustained campaign. Freed points to a recent Facebook campaign to promote Grammy-award-winning trumpeter Chris Botti, as an example of exploiting what…
… firm Crimson Hexagon. (There have also been a few Simmons haters calling for ESPN to #FireSimmons. But that hashtag and the words “fire Simmons” have generated only 66 tweets.) “Clearly a lot of people do follow Simmons and agree with his position,” said Kirk Wakefield, a professor at Baylor University who specializes in sports marketing. “So he…
… value. A great example of this comes from EA Sports. Following a spike in social media conversation about a glitch in the Tiger Woods PGA TOUR 09 game that made it appear like Tiger could walk on water, the team from EA Sports produced this video with a humorous response. 4) Real-time activations must be consumer centric & aligned with brand…