Mondelez

Mondelēz International, Inc. (/ˌmoʊndəˈliːz/ MOHN-də-LEEZ) is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snack and food brands of the former Kraft Foods. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.
Posts about Mondelez
  • Op-ed: Why brands should use more UGC in 2015

    … people access and consume content. It was an agency’s content studio that produced the now-famous Oreo moment during a 34-minute blackout during the 2013 Super Bowl. But even Mondelez, makers of Oreo, said afterwards that the day-to-day costs associated with having a fully staffed content studio are not only high but cannot fill the digital content…

    Digidayin Twitter- 9 readers -
  • More scrutiny of YouTube stars’ promotion deals

    … a study examining the video game ecosystem on YouTube. It found that views for user-generated video content outnumbered branded content views 19-to-1 in that category, even after accounting for paid promotion. But in general, disclosure is in everyone’s best interest, said eMarketer analyst Paul Verna. “As a general principle, people don’t like…

    Eric Blattberg/ Digidayin Social- 91 readers -
  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

    … summer largely thanks to Oreo’s parent company Mondelez paying a handful of YouTube celebs, including Phil Lester and Dan Howell (2.1 million subscribers on their AmazingPhil channel) to Today, the UK’s Advertising Standards Authority announced that Mondelez and the video bloggers had violated the code that requires advertisements to be clearly…

    Martin Beck/ Marketing Landin Social- 818 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    …, Unilever, Nestlé, Kraft Foods, Mondelez, Kimberly-Clark, and Kellogg, found marketing-mix models undervalued digital ads. For example, the ROI from Facebook ads were underestimated by as much as 48% and Google search ads by as much as 39%. Final Thoughts Digital advertising is proving its worth to brand marketers every day by creating new desire…

    Peter Minnium/ Marketing Landin Display- 32 readers -
  • Forbes’ 50 Most Influential CMOs of 2014

    …. Loren Angelo, Audi – /in/loren-angelo 43. Deanie Elsner, Kraft – @deanie_elsner 44. Roy Benin, Mars – /in/roy-benin 45. Ann Mukherjee, Frito-Lay – Profile 46. Andrea Riley, Ally Financial – 47. Ann Glover, Voya Financial – /in/abglover 48. Jeffrey Hirsch, Time Warner Cable – @jeffreyahirsch 49. Andy England, MillerCoors – /in/andy-england 50…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 26 readers -
  • Halloween treats from 13 spooky brands

    … the hashtag #XXMasquerade or upload them to XXMasquerade.com, for a chance to go to a real-life “Grand Masquerade” in New Orleans next month. Metro Trains, Melbourne, Australia The rail safety public service announcement campaign “Dumb Ways to Die” went viral for Metro Trains in Melbourne, Australia, in 2012. This Halloween, Metro Trains has…

    Tanya Dua/ Digidayin Facebook Twitter- 13 readers -
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