Mondelēz International, Inc. (/ˌmoʊndəˈliːz/ MOHN-də-LEEZ) is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snack and food brands of the former Kraft Foods. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.
Posts about Mondelez
  • Op-ed: Why brands should use more UGC in 2015

    … people access and consume content. It was an agency’s content studio that produced the now-famous Oreo moment during a 34-minute blackout during the 2013 Super Bowl. But even Mondelez, makers of Oreo, said afterwards that the day-to-day costs associated with having a fully staffed content studio are not only high but cannot fill the digital content…

    Digidayin Twitter- 5 readers -
  • More scrutiny of YouTube stars’ promotion deals

    … body issued a ruling on Wednesday that warns $65 billion snack giant Mondelez, which paid five popular U.K YouTubers to promote its Oreo brand. With 6.9 million subscribers across their channels, Thomas Ridgewell, Emma Blackery, PJ Ligouri, Phil Lester and Dan Howell made videos for Mondelez in which they participated in an “Oreo Lick Race.” Millions…

    Eric Blattberg/ Digidayin Social- 83 readers -
  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

    … summer largely thanks to Oreo’s parent company Mondelez paying a handful of YouTube celebs, including Phil Lester and Dan Howell (2.1 million subscribers on their AmazingPhil channel) to Today, the UK’s Advertising Standards Authority announced that Mondelez and the video bloggers had violated the code that requires advertisements to be clearly…

    Martin Beck/ Marketing Landin Social- 755 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    …, Unilever, Nestlé, Kraft Foods, Mondelez, Kimberly-Clark, and Kellogg, found marketing-mix models undervalued digital ads. For example, the ROI from Facebook ads were underestimated by as much as 48% and Google search ads by as much as 39%. Final Thoughts Digital advertising is proving its worth to brand marketers every day by creating new desire…

    Peter Minnium/ Marketing Landin Display- 21 readers -
  • Forbes’ 50 Most Influential CMOs of 2014

    … Mark Addicks – General Mills. Here’s the full list of most influential CMOs and where I could find them, I added Twitter handles or links to LinkedIn profiles for each marketing executive in the list: 1. Phil Schiller, Apple – @pschiller 2. David Lauren, Ralph Lauren – @davidlauren 3. Tim Mahoney, General Motors – /in/timothy-mahoney 4…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 17 readers -
  • Halloween treats from 13 spooky brands

    … also name the “nomsters,” and the best names will be made into custom digital content by Oreo. Sour Patch Kids The Mondelez brand is launching a multi-media Instagram activation with fun, narrative Halloween videos today. There are nine at 15 seconds each, featuring nine different haunted house stories and starring the sour patch candy animals…

    Tanya Dua/ Digidayin Facebook Twitter- 8 readers -
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