Mondelez

Mondelēz International, Inc. (/ˌmoʊndəˈliːz/ MOHN-də-LEEZ) is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snack and food brands of the former Kraft Foods. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.
Posts about Mondelez
  • Op-ed: Why brands should use more UGC in 2015

    … people access and consume content. It was an agency’s content studio that produced the now-famous Oreo moment during a 34-minute blackout during the 2013 Super Bowl. But even Mondelez, makers of Oreo, said afterwards that the day-to-day costs associated with having a fully staffed content studio are not only high but cannot fill the digital content…

    Digidayin Twitter- 6 readers -
  • More scrutiny of YouTube stars’ promotion deals

    … body issued a ruling on Wednesday that warns $65 billion snack giant Mondelez, which paid five popular U.K YouTubers to promote its Oreo brand. With 6.9 million subscribers across their channels, Thomas Ridgewell, Emma Blackery, PJ Ligouri, Phil Lester and Dan Howell made videos for Mondelez in which they participated in an “Oreo Lick Race.” Millions…

    Eric Blattberg/ Digidayin Social- 84 readers -
  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

    The practice of paying online influencers to promote products got a warning today when an advertising watchdog agency in the United Kingdom called out YouTube stars for not fully disclosing that they were paid to make videos for Oreo cookies. The campaign in question was Oreo’s “Lick Race” challenge, which got millions of YouTube views last summer largely thanks to Oreo’s pa ...

    Martin Beck/ Marketing Land- 769 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    …, Unilever, Nestlé, Kraft Foods, Mondelez, Kimberly-Clark, and Kellogg, found marketing-mix models undervalued digital ads. For example, the ROI from Facebook ads were underestimated by as much as 48% and Google search ads by as much as 39%. Final Thoughts Digital advertising is proving its worth to brand marketers every day by creating new desire…

    Peter Minnium/ Marketing Landin Display- 25 readers -
  • Forbes’ 50 Most Influential CMOs of 2014

    … Forbes recently published a list of the 50 most influential CMOs of 2014 in conjunction with the folks at Appinions. According the to AdAge article where I discovered the list, “the CMOs were ranked by how they have established themselves by sharing opinions that and generate significant reactions.” More specifically, Appinions analyzed over…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 18 readers -
  • Halloween treats from 13 spooky brands

    … the message that Slim Jim is “the most killer snack” for Halloween. Pinterest For those of you still looking for last-minute costume ideas, Pinterest has you covered. The photo-sharing platform has partnered with several brands including Marvel Entertainment, BuzzFeed, College Humor, Funny or Die and Michelle Phan to launch its new editorial product…

    Tanya Dua/ Digidayin Facebook Twitter- 9 readers -
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