Mondelez

Mondelēz International, Inc. (/ˌmoʊndəˈliːz/ MOHN-də-LEEZ) is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snack and food brands of the former Kraft Foods. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.
Posts about Mondelez
  • Op-ed: Why brands should use more UGC in 2015

    … Wunderman in the U.K. hired a team of 25 editors, writers, creatives, analysts and content strategists to, presumably, pump tons of content through the pipes of its social media channels including Twitter, Facebook, Instagram and YouTube. Continuing this trend, Marriott International recently announced that it was forming a global content…

    Digidayin Twitter- 8 readers -
  • More scrutiny of YouTube stars’ promotion deals

    … body issued a ruling on Wednesday that warns $65 billion snack giant Mondelez, which paid five popular U.K YouTubers to promote its Oreo brand. With 6.9 million subscribers across their channels, Thomas Ridgewell, Emma Blackery, PJ Ligouri, Phil Lester and Dan Howell made videos for Mondelez in which they participated in an “Oreo Lick Race.” Millions…

    Eric Blattberg/ Digidayin Social- 85 readers -
  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

    … summer largely thanks to Oreo’s parent company Mondelez paying a handful of YouTube celebs, including Phil Lester and Dan Howell (2.1 million subscribers on their AmazingPhil channel) to Today, the UK’s Advertising Standards Authority announced that Mondelez and the video bloggers had violated the code that requires advertisements to be clearly…

    Martin Beck/ Marketing Landin Social- 799 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    …, Unilever, Nestlé, Kraft Foods, Mondelez, Kimberly-Clark, and Kellogg, found marketing-mix models undervalued digital ads. For example, the ROI from Facebook ads were underestimated by as much as 48% and Google search ads by as much as 39%. Final Thoughts Digital advertising is proving its worth to brand marketers every day by creating new desire…

    Peter Minnium/ Marketing Landin Display- 31 readers -
  • Forbes’ 50 Most Influential CMOs of 2014

    … – @keithweed 27. Dorothy Dowling, Best Western – 28. Ola Kallenius, Mercedes-Benz – 29. Dana Anderson, Mondelez – /in/dana-anderson 30. Ariel Kelman, Amazon – @akelman 31. Michael Zuna, Aflac - @mzuna 32. Jeannine Haas, Avis Budget Group – @jninehaas 33. Karen Quintos, Dell – @karendellcmo 34. Ken Chaplin, Trans Union – /in/kenchaplin 35…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 25 readers -
  • Halloween treats from 13 spooky brands

    … the message that Slim Jim is “the most killer snack” for Halloween. Pinterest For those of you still looking for last-minute costume ideas, Pinterest has you covered. The photo-sharing platform has partnered with several brands including Marvel Entertainment, BuzzFeed, College Humor, Funny or Die and Michelle Phan to launch its new editorial product…

    Tanya Dua/ Digidayin Facebook Twitter- 11 readers -
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