Mondelez

Mondelēz International, Inc. (/ˌmoʊndəˈliːz/ MOHN-də-LEEZ) is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snack and food brands of the former Kraft Foods. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.
Posts about Mondelez
  • Op-ed: Why brands should use more UGC in 2015

    … people access and consume content. It was an agency’s content studio that produced the now-famous Oreo moment during a 34-minute blackout during the 2013 Super Bowl. But even Mondelez, makers of Oreo, said afterwards that the day-to-day costs associated with having a fully staffed content studio are not only high but cannot fill the digital content…

    Digidayin Twitter- 9 readers -
  • More scrutiny of YouTube stars’ promotion deals

    … body issued a ruling on Wednesday that warns $65 billion snack giant Mondelez, which paid five popular U.K YouTubers to promote its Oreo brand. With 6.9 million subscribers across their channels, Thomas Ridgewell, Emma Blackery, PJ Ligouri, Phil Lester and Dan Howell made videos for Mondelez in which they participated in an “Oreo Lick Race.” Millions…

    Eric Blattberg/ Digidayin Social- 95 readers -
  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

    … summer largely thanks to Oreo’s parent company Mondelez paying a handful of YouTube celebs, including Phil Lester and Dan Howell (2.1 million subscribers on their AmazingPhil channel) to Today, the UK’s Advertising Standards Authority announced that Mondelez and the video bloggers had violated the code that requires advertisements to be clearly…

    Martin Beck/ Marketing Landin Social- 829 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    … for every dollar spent in online advertising that has been precisely delivered using purchase-based information. 2. Digital Advertising Enhances The Effectiveness Of Non-Digital Media Channels An econometrics study [PDF] conducted by BrandScience and Microsoft shows that online advertising not only delivers excellent ROI efficiency itself…

    Peter Minnium/ Marketing Landin Display- 32 readers -
  • Forbes’ 50 Most Influential CMOs of 2014

    … – @keithweed 27. Dorothy Dowling, Best Western – 28. Ola Kallenius, Mercedes-Benz – 29. Dana Anderson, Mondelez – /in/dana-anderson 30. Ariel Kelman, Amazon – @akelman 31. Michael Zuna, Aflac - @mzuna 32. Jeannine Haas, Avis Budget Group – @jninehaas 33. Karen Quintos, Dell – @karendellcmo 34. Ken Chaplin, Trans Union – /in/kenchaplin 35…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 26 readers -
  • Halloween treats from 13 spooky brands

    … also name the “nomsters,” and the best names will be made into custom digital content by Oreo. Sour Patch Kids The Mondelez brand is launching a multi-media Instagram activation with fun, narrative Halloween videos today. There are nine at 15 seconds each, featuring nine different haunted house stories and starring the sour patch candy animals…

    Tanya Dua/ Digidayin Facebook Twitter- 17 readers -
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