Mondelez

Mondelēz International, Inc. (/ˌmoʊndəˈliːz/ MOHN-də-LEEZ) is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snack and food brands of the former Kraft Foods. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.
Posts about Mondelez
  • Op-ed: Why brands should use more UGC in 2015

    … Wunderman in the U.K. hired a team of 25 editors, writers, creatives, analysts and content strategists to, presumably, pump tons of content through the pipes of its social media channels including Twitter, Facebook, Instagram and YouTube. Continuing this trend, Marriott International recently announced that it was forming a global content…

    Digidayin Twitter- 7 readers -
  • More scrutiny of YouTube stars’ promotion deals

    … a study examining the video game ecosystem on YouTube. It found that views for user-generated video content outnumbered branded content views 19-to-1 in that category, even after accounting for paid promotion. But in general, disclosure is in everyone’s best interest, said eMarketer analyst Paul Verna. “As a general principle, people don’t like…

    Eric Blattberg/ Digidayin Social- 84 readers -
  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

    … is an ad before engaging with it. “That means that flagging the relationship at some point during the video is not sufficient,” Andrew Terry, a media expert with the London law firm Eversheds, told the Financial Times, “which may well make this kind of promotion much less attractive for brand owners.” At some point, the vloggers added more…

    Martin Beck/ Marketing Landin Social- 790 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    … this effective persuasion channel. ShareThis has a unique view of the word of mouth phenomenon; its ubiquitous sharing tools allow it to touch the lives of 95% of U.S. internet users across more than 2 million publisher sites and 120+ social media channels. In its quantitative study, “Return on a Share, Quantifying the Monetary Value of Social Sharing…

    Peter Minnium/ Marketing Landin Display- 31 readers -
  • Forbes’ 50 Most Influential CMOs of 2014

    …. Jim Farley, Ford – /in/jim-farley 5. John Frascotti, Hasbro – /in/john-frascotti 6. Kristin Lemkau, JPMorgan Chase – @KLemkau 7. Trevor Edwards, Nike – /in/trevor-edwards 8. Beth Comstock, General Electric – @bethcomstock 9. Seth Farbman, Gap – @sethfarbman 10. Alain Visser, Volvo – Corporate bio 11. Matt Jauchius, Nationwide Mutual…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 23 readers -
  • Halloween treats from 13 spooky brands

    … the message that Slim Jim is “the most killer snack” for Halloween. Pinterest For those of you still looking for last-minute costume ideas, Pinterest has you covered. The photo-sharing platform has partnered with several brands including Marvel Entertainment, BuzzFeed, College Humor, Funny or Die and Michelle Phan to launch its new editorial product…

    Tanya Dua/ Digidayin Facebook Twitter- 9 readers -
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