Mondelez

Mondelēz International, Inc. (/ˌmoʊndəˈliːz/ MOHN-də-LEEZ) is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snack and food brands of the former Kraft Foods. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.
Posts about Mondelez
  • Op-ed: Why brands should use more UGC in 2015

    … people access and consume content. It was an agency’s content studio that produced the now-famous Oreo moment during a 34-minute blackout during the 2013 Super Bowl. But even Mondelez, makers of Oreo, said afterwards that the day-to-day costs associated with having a fully staffed content studio are not only high but cannot fill the digital content…

    Digidayin Twitter- 6 readers -
  • More scrutiny of YouTube stars’ promotion deals

    … body issued a ruling on Wednesday that warns $65 billion snack giant Mondelez, which paid five popular U.K YouTubers to promote its Oreo brand. With 6.9 million subscribers across their channels, Thomas Ridgewell, Emma Blackery, PJ Ligouri, Phil Lester and Dan Howell made videos for Mondelez in which they participated in an “Oreo Lick Race.” Millions…

    Eric Blattberg/ Digidayin Social- 84 readers -
  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

    … summer largely thanks to Oreo’s parent company Mondelez paying a handful of YouTube celebs, including Phil Lester and Dan Howell (2.1 million subscribers on their AmazingPhil channel) to Today, the UK’s Advertising Standards Authority announced that Mondelez and the video bloggers had violated the code that requires advertisements to be clearly…

    Martin Beck/ Marketing Landin Social- 782 readers -
  • 8 Reasons Why Digital Advertising Works For Brands

    … for Oreo, Hellman’s, and Microsoft Windows Phone. Standard banners were compared to the IAB Rising Stars, which include interaction. Results across the three ad campaigns show that consumers are twice as likely to interact with a Mobile Rising Star ad as a standard mobile ad and have higher brand lift after interacting with a Mobile Rising Star…

    Peter Minnium/ Marketing Landin Display- 29 readers -
  • Forbes’ 50 Most Influential CMOs of 2014

    … – @keithweed 27. Dorothy Dowling, Best Western – 28. Ola Kallenius, Mercedes-Benz – 29. Dana Anderson, Mondelez – /in/dana-anderson 30. Ariel Kelman, Amazon – @akelman 31. Michael Zuna, Aflac - @mzuna 32. Jeannine Haas, Avis Budget Group – @jninehaas 33. Karen Quintos, Dell – @karendellcmo 34. Ken Chaplin, Trans Union – /in/kenchaplin 35…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 22 readers -
  • Halloween treats from 13 spooky brands

    … the hashtag #XXMasquerade or upload them to XXMasquerade.com, for a chance to go to a real-life “Grand Masquerade” in New Orleans next month. Metro Trains, Melbourne, Australia The rail safety public service announcement campaign “Dumb Ways to Die” went viral for Metro Trains in Melbourne, Australia, in 2012. This Halloween, Metro Trains has…

    Tanya Dua/ Digidayin Facebook Twitter- 9 readers -
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