• 4 Tips for Building a Social Media Conversion Strategy

    According to statistics from Shareaholic, social media is now the No. 1 driver of referral traffic to websites, responsible for 31.24 percent of the total. This is further corroborated by data from that shows that Facebook has overtaken Google as the top traffic source to news sites. According to the statistics, Facebook now accounts for about 40 percent of all referr ...

    Inside Facebook- 17 readers -
  • Why Do Mobile Conversion Rates Still Stink?

    … Mobile is the ecommerce frontier. There is virtually no arguing that everything is moving toward mobile dominance. Early in 2015, Google announced that mobile searches surpassed computer searches. Doesn’t it seem strange, then, that mobile conversions still lag so far behind? Monetate‘s Ecommerce Quarterly Report found that about 60 percent…

    Inside Facebookin Google- 14 readers -
  • Not Deploying a Personalized Experience Is Hurting You

    … experiences with limited need for IT or consulting resources on a real-time platform. Monetate for Email – Personalize your email and link it to personalized landing pages. Monetate for Merchandising – Personal product recommendations and badging. Monetate for Mobile Apps – Personalization and testing for native mobile apps. Monetate…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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