Monetizing Mobile Games

  • Before User Acquisition: Prep Your Mobile Game For Success

    … As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value gamers through social media marketing. It totally makes sense; as the freemium business model continues to soar in popularity, in-app purchases have…

    Nanigans- 12 readers -
  • VentureBeat Takes a Deep Dive Into Mobile Game Monetization

    …In Q4 of 2013, Google Play games revenue grew 4X and iOS games revenue grew 2X year over year. The mobile games industry appears to be booming, but only a small percentage of app developers dominate a large piece of the pie. As part of an investigation into what separates smaller, less lucrative developers from the big players in the app world, our friends over at VentureBeat recently conducted a study of 176 global game developers. Among them, they have […]…

    Juliana Casale/ Nanigans- 9 readers -
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