Money-Back Guarantee

  • #TBT The Snake Oil Era

    … to which this hurt consumer trust, John Wanamaker invented the “money back guarantee,” hired a full time advertising copywriter to spread this message, and quickly doubled his profits. There are a few takeaways from this story that apply to online marketing today. Customers have psychological roadblocks to making purchases In Wanamaker’s day…

    Sarah Burns/ BoostBlog- 12 readers -
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  • A History Of 'Snake Oil Salesmen'A History Of 'Snake Oil Salesmen'
    Where'd the phrase "Snake Oil Salesman" come from? It conjures up images of seedy profiteers trying to exploit an unsuspecting public by selling them fake cures.