Money-Back Guarantee

  • #TBT The Snake Oil Era

    … cancellation policy. If so, that belongs in your ad copy. What is your 21st century equivalent to Wanamaker’s money-back guarantee? Fortunately today we aren’t up against snake oil salesmen. But there are many other factors that cause psychological roadblocks to purchase. It’s important to address these concerns and call out the solution directly in ad copy. Tune in next Thursday for another modern lesson from advertising and internet history. The post #TBT The Snake Oil Era appeared first on Boost Blog. …

    Sarah Burns/ BoostBlog- 11 readers -
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