Money-Back Guarantee

  • #TBT The Snake Oil Era

    … to which this hurt consumer trust, John Wanamaker invented the “money back guarantee,” hired a full time advertising copywriter to spread this message, and quickly doubled his profits. There are a few takeaways from this story that apply to online marketing today. Customers have psychological roadblocks to making purchases In Wanamaker’s day…

    Sarah Burns/ BoostBlog- 13 readers -
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