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The finance sector is often thought to be one of the more constricted industries when it comes to what you can and can’t do and in most parts, this is true. There are lots of regulations and strict guidelines which the compliance team need to follow which means that the Marketing Teams roles can sometimes be quite challenging.
… to action at the end. To entice the web user further into the content, it is strongly recommended that you use numbers and figures like MoneySuperMarket did. The only trouble with this is that there will be some campaigns out there that just cannot adopt figures to their description. In these cases, it might be better to keep the description…
… in traffic, conversions, and Click-Through Rate (CTR); whilst also reducing Cost Per Conversion (CPC). With names like LV, American Express, MoneySuperMarket, The Post Office plus many more, we are excited to be part of a competitive list of great campaigns created and managed by some superb agencies and professionals. Just to be nominated…