Monitoring Strategies

  • Social media never forgets. How YouTube killed the circus

    … By Mark Schaefer For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance. There are a lot of reasons behind the demise of this American…

    {grow}in Social How To's- 18 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 25 readers -
  • Finally, the truth about social media and customer engagement

    … because it probably can’t last, and we’re already seeing proof of that. Here is a question I received on a podcast interview this week: Should our listeners be on Facebook Live? Isn’t that where the customer engagement will be? Mark Zuckerberg is certainly pushing live video streaming aggressively and predicted that one day soon MOST…

    {grow}- 16 readers -
  • The overwhelming implications for driverless cars and marketing

    Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models. It’s time to start thinking through the impact of driverless cars and marketing because suddenly, people who used to be spending their time behind the whee ...

    {grow}- 17 readers -
  • Driving economic benefits from your Alpha Audience

    … this for more than a year and produced a solution via a book, The Content Code, which spells out six strategies to win in an era of incredible information competition. But there was one particular chapter that seemed to grip people and create the most conversations: “The Alpha Audience.” In this chapter I articulated the critical the economic…

    {grow}in Social Content- 27 readers -
  • Are marketers getting lost in the Dark Funnel?

    … today (one study showed it influences the buying behavior of 70% of US adults), we simply must know who these people are and reward them. Audience analysis technology is moving along fast and one company to keep an eye on is Affinio. This start-up has developed powerful techniques to not only segment your audience, but see important audience…

    {grow}in Social Content- 27 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 14 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 26 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … the first step or two). 1. Find the right metrics Better metrics start by answering a pretty simple question: would you spend money to change that number? You are investing time and money into your marketing, you need measure what justifies that investment! There is, of course, an obvious answer for many of us that meets this test: profit…

    Eric Wittlake/ {grow}- 21 readers -
  • The state of the nation on SEO, content strategy and earned media

    … choices that have drastically affected websites that had relied quite heavily on organic search as the source of new business. Those businesses had to make substantial changes, especially when it comes to links and link sources. Many of the link building strategies that have been used have been killed off by Google. Companies used to pay an SEO…

    {grow}in Social SEO Content- 32 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … delivered before and I think it will provide some valuable insights into the ever-present question on measuring the ROI of PR and social media. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement Some of the topics I cover: The implied value of everything and the Gary…

    {grow}- 14 readers -
  • How to set up a Social Media Command Center

    …}. Related Stories Social Media Marketing success is simply Medieval Five companies with a human social media presence Your social media strategy plan: Where do you START? 25 ideas for your social media network strategy How to find homegrown content marketing evangelists …

    {grow}in Social Twitter How To's- 18 readers -
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