Monitoring Strategies

  • What does digital transformation mean to marketing?

    … to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach…

    {grow}- 18 readers -
  • Finally, the truth about social media and customer engagement

    … places. Their customers were hanging out in chatrooms, forums, and a few fan blogs, not Facebook. So by going to where the fans are (and not in a creepy way) we were able to craft a much more satisfying plan. Does this seem like common sense? Perhaps, but often I see strategies based on what we think we should do, instead of what our customers…

    {grow}- 13 readers -
  • Driving economic benefits from your Alpha Audience

    … I remember the day well. It was in March 2013. I was on a long plane flight and could not shake this uncomfortable feeling I had about the state of digital marketing. I couldn’t put my finger on it, but my job just seemed harder than it was a year ago. And then I saw data on the exploding amount of content on the web, the ever-rising level…

    {grow}in Social Content- 19 readers -
  • Are marketers getting lost in the Dark Funnel?

    … behind it. Managing influencer campaigns is labor intensive part. There are many systems in the marketing technology landscape to make management easier. One of the popular systems would be TapInfluence, which allows you to manage your influencers, campaign details, content and measurement from one platform. Measurement is the most critical part…

    {grow}in Social Content- 20 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 10 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 22 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … the first step or two). 1. Find the right metrics Better metrics start by answering a pretty simple question: would you spend money to change that number? You are investing time and money into your marketing, you need measure what justifies that investment! There is, of course, an obvious answer for many of us that meets this test: profit…

    Eric Wittlake/ {grow}- 18 readers -
  • The state of the nation on SEO, content strategy and earned media

    … choices that have drastically affected websites that had relied quite heavily on organic search as the source of new business. Those businesses had to make substantial changes, especially when it comes to links and link sources. Many of the link building strategies that have been used have been killed off by Google. Companies used to pay an SEO…

    {grow}in Social SEO Content- 23 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … I’m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? I recently did a talk at the AMEC Measurement event in New York for my friends at Cision and they were kind enough to provide a video of my talk. This was a unique presentation I have never…

    {grow}- 11 readers -
  • How to set up a Social Media Command Center

    … media command center for success, first define your goals: Monitoring social conversations of key audiences such as customers, media, and employees? Real-time marketing and engagement during events Customer service Customer insights and analytics Uncovering field marketing opportunities Social community management Monitoring…

    {grow}in Social Twitter How To's- 16 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer…

    {grow}in Social- 9 readers -
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