Monitoring Strategies

  • Finally, the truth about social media and customer engagement

    … By Mark W. Schaefer When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. I would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens…

    {grow}- 13 readers -
  • Driving economic benefits from your Alpha Audience

    … with them. Mark: I think that is one of the things that impresses me most about WD. You’re not just plowing through customer data. You’re making human connections. I know a lot of big companies struggle with the idea of scaling a human connection. That is a priority for the marketing team and the entire company. We want our executives to see…

    {grow}in Social Content- 15 readers -
  • Are marketers getting lost in the Dark Funnel?

    … today (one study showed it influences the buying behavior of 70% of US adults), we simply must know who these people are and reward them. Audience analysis technology is moving along fast and one company to keep an eye on is Affinio. This start-up has developed powerful techniques to not only segment your audience, but see important audience…

    {grow}in Social Content- 17 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 9 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 21 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … the first step or two). 1. Find the right metrics Better metrics start by answering a pretty simple question: would you spend money to change that number? You are investing time and money into your marketing, you need measure what justifies that investment! There is, of course, an obvious answer for many of us that meets this test: profit…

    Eric Wittlake/ {grow}- 17 readers -
  • The state of the nation on SEO, content strategy and earned media

    I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden, CEO of TopRank Marketing and the author of Optimize, one of my favorite business books of the past five years. Lee is the go-to-guy for digital marketing trends. He’s not only a thought leader, he’s an intense student of the best practices in our field.

    {grow}- 23 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … delivered before and I think it will provide some valuable insights into the ever-present question on measuring the ROI of PR and social media. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement Some of the topics I cover: The implied value of everything and the Gary…

    {grow}- 11 readers -
  • How to set up a Social Media Command Center

    … media command center for success, first define your goals: Monitoring social conversations of key audiences such as customers, media, and employees? Real-time marketing and engagement during events Customer service Customer insights and analytics Uncovering field marketing opportunities Social community management Monitoring…

    {grow}in Social Twitter How To's- 16 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … topic because earlier this year Wal-Mart asked its suppliers to develop OmniChannel strategies. In other words, thousands of companies are in a frenzy to figure this out. You never, ever ignore Wal-Mart. This is a rule. Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers…

    {grow}in Social- 8 readers -
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