Monitoring Strategies

    • What does digital transformation mean to marketing?

      Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? In this new episode of The ...

      {grow}- 17 readers -
  • Finally, the truth about social media and customer engagement

    … By Mark W. Schaefer When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. I would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens…

    {grow}- 13 readers -
  • Driving economic benefits from your Alpha Audience

    … this for more than a year and produced a solution via a book, The Content Code, which spells out six strategies to win in an era of incredible information competition. But there was one particular chapter that seemed to grip people and create the most conversations: “The Alpha Audience.” In this chapter I articulated the critical the economic…

    {grow}in Social Content- 16 readers -
  • Are marketers getting lost in the Dark Funnel?

    … for detailed, segmented Dark Funnel reporting. We have a free guide to tracking off-site content available if you want to go deeper on this topic. Influence Marketing Analytics Influence marketing has become a prominent component in many content strategies. Marketers recognize the opportunity and value in “borrowing” the deep trust of relevant, talented…

    {grow}in Social Content- 18 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 10 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 21 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … the first step or two). 1. Find the right metrics Better metrics start by answering a pretty simple question: would you spend money to change that number? You are investing time and money into your marketing, you need measure what justifies that investment! There is, of course, an obvious answer for many of us that meets this test: profit…

    Eric Wittlake/ {grow}- 18 readers -
  • The state of the nation on SEO, content strategy and earned media

    … choices that have drastically affected websites that had relied quite heavily on organic search as the source of new business. Those businesses had to make substantial changes, especially when it comes to links and link sources. Many of the link building strategies that have been used have been killed off by Google. Companies used to pay an SEO…

    {grow}in Social SEO Content- 23 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … delivered before and I think it will provide some valuable insights into the ever-present question on measuring the ROI of PR and social media. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement Some of the topics I cover: The implied value of everything and the Gary…

    {grow}- 11 readers -
  • How to set up a Social Media Command Center

    … By Rick Wion, {grow} Community Member Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room…

    {grow}in Social Twitter How To's- 16 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer…

    {grow}in Social- 9 readers -
Get the top posts daily into your mailbox!
More from around the web