Monitoring Strategies

  • Social media never forgets. How YouTube killed the circus

    … By Mark Schaefer For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance. There are a lot of reasons behind the demise of this American…

    {grow}in Social How To's- 17 readers -
  • What does digital transformation mean to marketing?

    …? The shift toward video. And of course Tom and I have a little fun along the way, revealing the secret behind the Marketing Companion Headquarters and why Meerkat is the ideal sponsor: Ready for this? Hit play! If you can’t access the episode above, click on this link to listen to Episode 96 Other ways to enjoy our podcast Click here to download…

    {grow}- 20 readers -
  • Finally, the truth about social media and customer engagement

    … because it probably can’t last, and we’re already seeing proof of that. Here is a question I received on a podcast interview this week: Should our listeners be on Facebook Live? Isn’t that where the customer engagement will be? Mark Zuckerberg is certainly pushing live video streaming aggressively and predicted that one day soon MOST…

    {grow}- 15 readers -
  • Driving economic benefits from your Alpha Audience

    … with them. Mark: I think that is one of the things that impresses me most about WD. You’re not just plowing through customer data. You’re making human connections. I know a lot of big companies struggle with the idea of scaling a human connection. That is a priority for the marketing team and the entire company. We want our executives to see…

    {grow}in Social Content- 25 readers -
  • Are marketers getting lost in the Dark Funnel?

    … behind it. Managing influencer campaigns is labor intensive part. There are many systems in the marketing technology landscape to make management easier. One of the popular systems would be TapInfluence, which allows you to manage your influencers, campaign details, content and measurement from one platform. Measurement is the most critical part…

    {grow}in Social Content- 27 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 13 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 25 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” Click rate? No one cares!! Yet this isn’t uncommon. We are still reporting back to the business we are charged to support using metrics that don’t matter one bit…

    Eric Wittlake/ {grow}- 19 readers -
  • The state of the nation on SEO, content strategy and earned media

    … using these tools is growing. Is connection still possible? Can you scale? Is it important to be human or is it really just kind of raw algorithms that make a difference today? The people working for those SAS companies will tell you the algorithm is your answer, but I think, yes, it’s still possible to scale human connection. It’s harder to do…

    {grow}in Social SEO Content- 29 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … I’m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? I recently did a talk at the AMEC Measurement event in New York for my friends at Cision and they were kind enough to provide a video of my talk. This was a unique presentation I have never…

    {grow}- 13 readers -
  • How to set up a Social Media Command Center

    … media command center for success, first define your goals: Monitoring social conversations of key audiences such as customers, media, and employees? Real-time marketing and engagement during events Customer service Customer insights and analytics Uncovering field marketing opportunities Social community management Monitoring…

    {grow}in Social Twitter How To's- 18 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … topic because earlier this year Wal-Mart asked its suppliers to develop OmniChannel strategies. In other words, thousands of companies are in a frenzy to figure this out. You never, ever ignore Wal-Mart. This is a rule. Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers…

    {grow}in Social- 12 readers -
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