Monitoring Strategies

    • Social media never forgets. How YouTube killed the circus

      By Mark Schaefer For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance. There are a lot of reasons behind the demise of this American institution.

      {grow}in Social How To's- 14 readers -
  • What does digital transformation mean to marketing?

    … to check out his amazing newsletter The Full Monty and his new podcast available here: BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach…

    {grow}- 18 readers -
  • Finally, the truth about social media and customer engagement

    … remained finite, my ability to engage on Twitter declined, and it was more difficult for anybody to get my attention there. My social media engagement level was still the same, it just became diluted. Fast forward to 2015. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” But that engagement…

    {grow}- 13 readers -
  • Driving economic benefits from your Alpha Audience

    … I remember the day well. It was in March 2013. I was on a long plane flight and could not shake this uncomfortable feeling I had about the state of digital marketing. I couldn’t put my finger on it, but my job just seemed harder than it was a year ago. And then I saw data on the exploding amount of content on the web, the ever-rising level…

    {grow}in Social Content- 20 readers -
  • Are marketers getting lost in the Dark Funnel?

    … into content you publish on other platforms (press releases, op-ed pieces, external blogs, etc) to see engagement around long-form external content My company, gShift, launched one of the first smart URL system, kontextURLs. This technology enables marketers to track on-site and off-site content engagement metrics with infinite levels of tagging…

    {grow}in Social Content- 22 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 10 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 22 readers -
  • If you can’t measure marketing ROI, find the right alternative

    … By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” Click rate? No one cares!! Yet this isn’t uncommon. We are still reporting back to the business we are charged to support using metrics that don’t matter one bit…

    Eric Wittlake/ {grow}- 18 readers -
  • The state of the nation on SEO, content strategy and earned media

    … choices that have drastically affected websites that had relied quite heavily on organic search as the source of new business. Those businesses had to make substantial changes, especially when it comes to links and link sources. Many of the link building strategies that have been used have been killed off by Google. Companies used to pay an SEO…

    {grow}in Social SEO Content- 25 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … delivered before and I think it will provide some valuable insights into the ever-present question on measuring the ROI of PR and social media. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement Some of the topics I cover: The implied value of everything and the Gary…

    {grow}- 11 readers -
  • How to set up a Social Media Command Center

    … media command center for success, first define your goals: Monitoring social conversations of key audiences such as customers, media, and employees? Real-time marketing and engagement during events Customer service Customer insights and analytics Uncovering field marketing opportunities Social community management Monitoring…

    {grow}in Social Twitter How To's- 17 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … topic because earlier this year Wal-Mart asked its suppliers to develop OmniChannel strategies. In other words, thousands of companies are in a frenzy to figure this out. You never, ever ignore Wal-Mart. This is a rule. Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers…

    {grow}in Social- 10 readers -
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