Monitoring Strategies

  • Social media never forgets. How YouTube killed the circus

    … By Mark Schaefer For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance. There are a lot of reasons behind the demise of this American…

    {grow}in Social How To's- 18 readers -
  • What does digital transformation mean to marketing?

    … to check out his amazing newsletter The Full Monty and his new podcast available here: BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach…

    {grow}- 26 readers -
  • Finally, the truth about social media and customer engagement

    … By Mark W. Schaefer When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. I would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens…

    {grow}- 16 readers -
  • Driving economic benefits from your Alpha Audience

    … this for more than a year and produced a solution via a book, The Content Code, which spells out six strategies to win in an era of incredible information competition. But there was one particular chapter that seemed to grip people and create the most conversations: “The Alpha Audience.” In this chapter I articulated the critical the economic…

    {grow}in Social Content- 27 readers -
  • Are marketers getting lost in the Dark Funnel?

    … for detailed, segmented Dark Funnel reporting. We have a free guide to tracking off-site content available if you want to go deeper on this topic. Influence Marketing Analytics Influence marketing has become a prominent component in many content strategies. Marketers recognize the opportunity and value in “borrowing” the deep trust of relevant, talented…

    {grow}in Social Content- 27 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 14 readers -
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