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… and a 500 percent increase in mobile site traffic — and brought in more than a few new patients, too. Thinknear and Whole Foods Geo-Conquest Rival Grocers: The gourmet uber-market used location data to improve post-click conversion rates for its mobile ads, while edging out local competitors. It tapped Thinknear to place geofences around a number…
As with anyone else with a public profile of some kind, it’s become imperative for federal agencies to have a presence on social media. For Uncle Sam, at least, it’s much more cost effective to communicate with citizens or answer questions than to set up call centers or draft email responses. A J.D.