Monthly Active Users

Monthly Active Users (MAU) is one of the ways used for measuring the success rate of online social games.It's a metric counting the number of unique users per the past 30 days.
Posts about Monthly Active Users
  • The Rise of Chat Bots and Their Implications for Social Media

    … Chat bots are the new black, sweeping all before them in an increasingly connected and online world. And as e-commerce consumers become more comfortable interacting with machines online, chat bots will inevitably continue to dominate the online landscape. Chat bots, and the artificial intelligence technology that enables them, are on the rise…

    AllFacebookin Social Facebook- 28 readers -
  • Why B2B Advertisers Need Facebook

    … marketing carry a $25,000 minimum over each three-month period. That buys the help of a dedicated representative, but it’s too expensive for the majority of smaller businesses–especially advertisers new to the platform that haven’t had the chance to warm up to a long-term commitment. Leverage first-party data: Facebook’s custom audiences allow…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Top 10 SocialTimes Posts of 2016

    … that provides them with all of the available options for temporary profile picture frames. 5, Facebook Beta-Testing Desktop App Facebook Games Arcade, May 12: Facebook began beta-testing Facebook Games Arcade, a desktop application for Windows that enabled users to play games on its platform without accessing Facebook.com via a web browser…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 43 readers -
  • Instagram in 2016 (Infographic)

    … Featured Jobs Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Social Media Coordinator Green Flash Brewing Company San Diego, California Growth Hacker (Web Developer, Digital Marketing) Contactually Washington…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • How Ad Testing Can Combat Facebook’s Slow Ad Growth

    In its third-quarter-2016 earnings call, Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population! Yet in spite of these impressive numbers, Facebook is expecting much lower ad revenue growth over the next two quarters. The reason? Facebook’s advertising volume has reached a point of diminishing returns.

    Inside Facebook- 54 readers -
  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Instagram Tops 600 Million Monthly Active Users

    … By David Cohen on Dec. 15, 2016 - 10:15 AM Just six months after reaching 500 million monthly active users, Instagram has topped the 600 million mark. The Facebook-owned photo- and video-sharing network provided the following timeline illustrating its growth: Oct. 6, 2010: Instagram founded Dec. 21, 2010: 1 million users Sept. 26, 2011: 10…

    David Cohen/ AllFacebookin Social- 22 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    … advantage of this feature and forget about the user experience and why people are following them, they will take the spammy road. And we don’t want that to happen, right? I can only hope that I won’t see this kind of photos in my feed: There is another thing we have to be careful about. How about including a small disclaimer when content is sponsored…

    AllTwitterin Social Facebook Twitter- 35 readers -
  • Instagram Adds Live Video, Disappearing Photos and Videos

    … Instagram announced two major updates Monday morning: live video in Instagram Stories and its latest nod to Snapchat, disappearing photos and videos in its Instagram Direct messaging feature. The Facebook-owned photo- and video-sharing network said in a blog post that live video in Instagram Stories and in its Explore section will roll out…

    David Cohen/ AllTwitterin Social Facebook- 34 readers -
  • WhatsApp to Launch Video Calling

    … on Vimeo. WhatsApp also announced that it now has 160 million monthly active users in India, its most popular market, topping parent company Facebook’s total of 155 million MAUs in the country. Manish Singh of Mashable reported that WhatsApp vice president Neeraj Arora made the announcement at a media event introducing the new video calling feature, adding that the app now supports more than 10 local Indian languages. Readers: Will you try out video calling on WhatsApp? …

    David Cohen/ AllTwitterin Facebook- 21 readers -
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