Monthly Active Users

Monthly Active Users (MAU) is one of the ways used for measuring the success rate of online social games.It's a metric counting the number of unique users per the past 30 days.
Posts about Monthly Active Users
  • Top 10 SocialTimes Posts of 2016

    …, and promising a “faster, better gaming experience.” The app launched in November as Facebook Gameroom. 4, Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks, April 4: This guest post from Justin Kerby, founder of digital marketing agency Cave Social, offered a look at the monthly active user totals of Facebook, Instagram…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 15 readers -
  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 20 readers -
  • Instagram Tops 600 Million Monthly Active Users

    … By David Cohen on Dec. 15, 2016 - 10:15 AM Just six months after reaching 500 million monthly active users, Instagram has topped the 600 million mark. The Facebook-owned photo- and video-sharing network provided the following timeline illustrating its growth: Oct. 6, 2010: Instagram founded Dec. 21, 2010: 1 million users Sept. 26, 2011: 10…

    David Cohen/ AllFacebookin Social- 14 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    … money. But let’s delve into this topic and see if it’s something suitable for influencers and what brands should take advantage of it. Instagram wants to develop a bigger shopping experience, including: Product recommendations. Different ways in which products are showcased to users. Global expansion. The ability to save content and take actions…

    AllTwitterin Social Facebook Twitter- 16 readers -
  • Instagram Adds Live Video, Disappearing Photos and Videos

    …. Meanwhile, disappearing photos and videos for friends and groups via Instagram Direct will begin rolling out globally Monday, and Instagram said in its blog post that Instagram Direct now has 300 million monthly active users, up from 80 million last year. Instagram provided the following instructions for creating and viewing disappearing photos…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • WhatsApp to Launch Video Calling

    … on Vimeo. WhatsApp also announced that it now has 160 million monthly active users in India, its most popular market, topping parent company Facebook’s total of 155 million MAUs in the country. Manish Singh of Mashable reported that WhatsApp vice president Neeraj Arora made the announcement at a media event introducing the new video calling feature, adding that the app now supports more than 10 local Indian languages. Readers: Will you try out video calling on WhatsApp? …

  • Twitter Reveals Q3 2016 Financial Results, Will Reduce Workforce by 9%

    … is an increase of six percent year-over-year. Twitter’s generally accepted accounting principles (GAAP) net loss was $103 million for the quarter. In terms of users, Twitter said its average monthly active users (MAU) in Q3 2016 were 317 million, which is an increase of three percent year-over-year, and an increase from 313 million MAU in Q2 2016. Twitter…

    AllFacebookin Social Twitter- 11 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile. Twitter is hoping to make up to $50 million on NFL advertising, including in-game ads, pre-roll ads and Periscope streams. Twitter’s options for ad targeting include customer interests…

    AllFacebookin Social Twitter YouTube- 11 readers -
  • Pinterest Tops 150 Million Monthly Active Users

    … businesses on Pinterest, along with “tens of thousands” of advertisers. There are more than 10 million buyable products on Pinterest, from more than 25,000 merchant partners, including Bloomingdale’s, Wayfair, Neiman Marcus, Macy’s and Nordstrom. And Pinterest co-founder and CEO Ben Silbermann added in a blog post: One of the best things about Pinterest…

    David Cohen/ Inside Facebookin Social- 8 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … into giant taco shells. It garnered 224 million views in a single day. The average user engaged with it for 24 seconds before sharing with friends. Gatorade’s Super Bowl lens, which let users pour an icy bucket of the sports drink over their heads, was viewed more than 165 million times and reportedly produced an eight-point jump in purchase intent…

    AllTwitterin Facebook- 15 readers -
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