Monthly Active Users

Monthly Active Users (MAU) is one of the ways used for measuring the success rate of online social games.It's a metric counting the number of unique users per the past 30 days.
Posts about Monthly Active Users
  • The Rise of Chat Bots and Their Implications for Social Media

    … of a messaging platform can lead to big money in the future. In the past year, Facebook opened up its Messenger platform–with its more than 1 billion monthly active users and Facebook’s 1.79 billion MAUs–to third-party chat bots. Upwards of 45,000 developers are now using Facebook’s Wit.ai chat-bot-building tool to create chat bots for Messenger. Other major…

    AllFacebookin Social Facebook- 26 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 41 readers -
  • Top 10 SocialTimes Posts of 2016

    …, and promising a “faster, better gaming experience.” The app launched in November as Facebook Gameroom. 4, Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks, April 4: This guest post from Justin Kerby, founder of digital marketing agency Cave Social, offered a look at the monthly active user totals of Facebook, Instagram…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 41 readers -
  • Instagram in 2016 (Infographic)

    … Featured Jobs Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Social Media Coordinator Green Flash Brewing Company San Diego, California Growth Hacker (Web Developer, Digital Marketing) Contactually Washington…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • The Hidden Mass Audience: Why Community Is Bigger Than You Think

    … environment. These days, consumers–especially millennials–don’t want to be marketed to; they want to engage with a brand personally. Communities like groups, forums and boards offer brands just that opportunity. The sell here is not just a display advertising environment, but an interpersonal one. By inserting themselves into the discussions of passionate…

    Inside Facebookin Social Display Facebook- 21 readers -
  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 37 readers -
  • Instagram Tops 600 Million Monthly Active Users

    …, but the Instagram community and the diversity of expression it provides has remained consistent. And you now have more ways to share than ever before with Instagram Stories, live video and disappearing photos and videos in Direct. Additionally, with updated safety tools that give you more control over comments and other parts of your experience, we’re working to make Instagram safer than ever for connection and self-expression. Readers: How soon will Instagram reach 700 million MAUs? …

    David Cohen/ AllFacebookin Social- 20 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    …, more engagement, more brands, more advertising opportunities and more money. Even if Instagram is the world’s largest mobile ad platform, with more than 500 million monthly active users, it is aiming for something more. I believe that in the future, we will see brands that we never imagined could benefit from taggable products. For example, think…

    AllTwitterin Social Facebook Twitter- 32 readers -
  • Instagram Adds Live Video, Disappearing Photos and Videos

    …. Meanwhile, disappearing photos and videos for friends and groups via Instagram Direct will begin rolling out globally Monday, and Instagram said in its blog post that Instagram Direct now has 300 million monthly active users, up from 80 million last year. Instagram provided the following instructions for creating and viewing disappearing photos…

    David Cohen/ AllTwitterin Social Facebook- 31 readers -
  • WhatsApp to Launch Video Calling

    … on Vimeo. WhatsApp also announced that it now has 160 million monthly active users in India, its most popular market, topping parent company Facebook’s total of 155 million MAUs in the country. Manish Singh of Mashable reported that WhatsApp vice president Neeraj Arora made the announcement at a media event introducing the new video calling feature, adding that the app now supports more than 10 local Indian languages. Readers: Will you try out video calling on WhatsApp? …

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