Monthly Active Users

Monthly Active Users (MAU) is one of the ways used for measuring the success rate of online social games.It's a metric counting the number of unique users per the past 30 days.
Posts about Monthly Active Users
  • The Rise of Chat Bots and Their Implications for Social Media

    … of a messaging platform can lead to big money in the future. In the past year, Facebook opened up its Messenger platform–with its more than 1 billion monthly active users and Facebook’s 1.79 billion MAUs–to third-party chat bots. Upwards of 45,000 developers are now using Facebook’s Wit.ai chat-bot-building tool to create chat bots for Messenger. Other major…

    AllFacebookin Social Facebook- 28 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Top 10 SocialTimes Posts of 2016

    …, and promising a “faster, better gaming experience.” The app launched in November as Facebook Gameroom. 4, Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks, April 4: This guest post from Justin Kerby, founder of digital marketing agency Cave Social, offered a look at the monthly active user totals of Facebook, Instagram…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 43 readers -
  • Instagram in 2016 (Infographic)

    … Featured Jobs Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Social Media Coordinator Green Flash Brewing Company San Diego, California Growth Hacker (Web Developer, Digital Marketing) Contactually Washington…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • How Ad Testing Can Combat Facebook’s Slow Ad Growth

    … of your audience, you can’t afford to waste a single word or image. Varying placements can also affect the interest your ads receive. The conventional wisdom is that Facebook users ignore sidebar ads and engage more frequently with native ads. But users might be resentful of ads masquerading as real content in their News Feeds. Experiment…

    Inside Facebookin Facebook How To's- 53 readers -
  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Instagram Tops 600 Million Monthly Active Users

    …, but the Instagram community and the diversity of expression it provides has remained consistent. And you now have more ways to share than ever before with Instagram Stories, live video and disappearing photos and videos in Direct. Additionally, with updated safety tools that give you more control over comments and other parts of your experience, we’re working to make Instagram safer than ever for connection and self-expression. Readers: How soon will Instagram reach 700 million MAUs? …

    David Cohen/ AllFacebookin Social- 22 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    … million MAUs. Why? Because it’s something native for them and for the platform. This is how important being native is for Instagram when it comes to every single feature–even this new one! Conclusion Discover, value, native–the terms that any brand should start giving more importance to when they want to develop their Instagram marketing strategies…

    AllTwitterin Social Facebook Twitter- 35 readers -
  • Instagram Adds Live Video, Disappearing Photos and Videos

    … Instagram announced two major updates Monday morning: live video in Instagram Stories and its latest nod to Snapchat, disappearing photos and videos in its Instagram Direct messaging feature. The Facebook-owned photo- and video-sharing network said in a blog post that live video in Instagram Stories and in its Explore section will roll out…

    David Cohen/ AllTwitterin Social Facebook- 33 readers -
  • WhatsApp to Launch Video Calling

    … on Vimeo. WhatsApp also announced that it now has 160 million monthly active users in India, its most popular market, topping parent company Facebook’s total of 155 million MAUs in the country. Manish Singh of Mashable reported that WhatsApp vice president Neeraj Arora made the announcement at a media event introducing the new video calling feature, adding that the app now supports more than 10 local Indian languages. Readers: Will you try out video calling on WhatsApp? …

    David Cohen/ AllTwitterin Facebook- 21 readers -
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