Monthly Active Users

Monthly Active Users (MAU) is one of the ways used for measuring the success rate of online social games.It's a metric counting the number of unique users per the past 30 days.
Posts about Monthly Active Users
  • WhatsApp to Launch Video Calling

    … on Vimeo. WhatsApp also announced that it now has 160 million monthly active users in India, its most popular market, topping parent company Facebook’s total of 155 million MAUs in the country. Manish Singh of Mashable reported that WhatsApp vice president Neeraj Arora made the announcement at a media event introducing the new video calling feature, adding that the app now supports more than 10 local Indian languages. Readers: Will you try out video calling on WhatsApp? …

  • Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?

    … of adoption? Can Snap Inc. take the popularity of its app and turn it into a $1 billion standalone business? The company takes these questions seriously. It has already explored a variety of revenue streams and is continually working to discover the most effective way to serve ads to users. Recently, Snapchat made another push into the digital ad game…

    AllFacebookin Facebook Twitter- 9 readers -
  • Twitter Reveals Q3 2016 Financial Results, Will Reduce Workforce by 9%

    … is an increase of six percent year-over-year. Twitter’s generally accepted accounting principles (GAAP) net loss was $103 million for the quarter. In terms of users, Twitter said its average monthly active users (MAU) in Q3 2016 were 317 million, which is an increase of three percent year-over-year, and an increase from 313 million MAU in Q2 2016. Twitter…

    AllFacebookin Social Twitter- 10 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile. Twitter is hoping to make up to $50 million on NFL advertising, including in-game ads, pre-roll ads and Periscope streams. Twitter’s options for ad targeting include customer interests…

    AllFacebookin Social Twitter YouTube- 8 readers -
  • Pinterest Tops 150 Million Monthly Active Users

    … By David Cohen on Oct. 13, 2016 - 2:00 PM Pinterest announced Thursday that it has surpassed 150 million monthly active users, growing its total by some 50 percent year-over-year. The social network also shared the following statistics in an email to SocialTimes: 80 million of those 150 million MAUs are from outside of the U.S. 75 percent…

    David Cohen/ Inside Facebookin Social- 8 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … advantage of Snapchat’s fun and irreverent tone. Let’s take a closer look at the platform’s advertising options and what they could mean for brands that can’t afford to spend hundreds of thousands of dollars on a single-day campaign. Snapchat announced the launch of its ads application-programming interface in June, which signified to the world…

    AllTwitterin Facebook- 12 readers -
  • Facebook Testing Ads in Groups

    … boasting more than 1 billion monthly active users, and the topics of those groups providing targeting opportunities, it makes sense for the social network to explore this route. Readers: How do you think Facebook users will react if they start seeing ads in groups? …

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … in ad revenue, 80 percent of which was from mobile. The main benefits of advertising on Facebook are its massive reach of more than 1.5 billion monthly active users and its unprecedented ability to micro-target its audience using the wealth of information it has collected on users. So it’s no surprise that brands have been turning to the social…

    Inside Facebookin Mobile Facebook- 11 readers -
  • The State of Social Commerce (Infographic)

    … than one-half of Facebook’s monthly active users in the U.S. and just under one-half of Twitter’s and Pinterest’s MAUs follow brands for product details. Indeed, users are engaging with brands, browsing products and generally doing a lot of window shopping on social media. Unfortunately, social commerce solutions have been met with mixed results…

    AllTwitterin Social Facebook Twitter- 17 readers -
  • Facebook Beefs Up Analytics for Apps

    … Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights…

    David Cohen/ AllTwitterin Facebook- 10 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … interact with applications after first install. The top 100 apps, as ranked by Opera Mediaworks, revealed interesting data about user behavior. Monthly active users were down 5 percent compared with the first quarter of 2016, while daily active users increased by just over 4 percent. Time spent on using the top 100 apps increased across the board…

    Inside Facebook- 11 readers -
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