Monthly Active Users

Monthly Active Users (MAU) is one of the ways used for measuring the success rate of online social games.It's a metric counting the number of unique users per the past 30 days.
Posts about Monthly Active Users
  • The Rise of Chat Bots and Their Implications for Social Media

    … of a messaging platform can lead to big money in the future. In the past year, Facebook opened up its Messenger platform–with its more than 1 billion monthly active users and Facebook’s 1.79 billion MAUs–to third-party chat bots. Upwards of 45,000 developers are now using Facebook’s Wit.ai chat-bot-building tool to create chat bots for Messenger. Other major…

    AllFacebookin Social Facebook- 28 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 51 readers -
  • Top 10 SocialTimes Posts of 2016

    …, and promising a “faster, better gaming experience.” The app launched in November as Facebook Gameroom. 4, Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks, April 4: This guest post from Justin Kerby, founder of digital marketing agency Cave Social, offered a look at the monthly active user totals of Facebook, Instagram…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 48 readers -
  • Instagram in 2016 (Infographic)

    … Featured Jobs Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Social Media Coordinator Green Flash Brewing Company San Diego, California Growth Hacker (Web Developer, Digital Marketing) Contactually Washington…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • How Ad Testing Can Combat Facebook’s Slow Ad Growth

    … with different placements to see which option attracts more clicks. A/B testing, or split testing, is one of the best ways to discover which ad works best. Facebook’s ad splitting tool makes it easy to segment your audience by age, gender or many other attributes. Comparing the results from multiple variations of an ad provides the hard data you need…

    Inside Facebookin Facebook How To's- 56 readers -
  • The Hidden Mass Audience: Why Community Is Bigger Than You Think

    … and engagement of people’s real interests. The social network later introduced groups, designed to foster conversation around vertical topics. These were an afterthought–their layout mimics the fleeting nature of the News Feed, in which everyone quickly moves on. Because these connections are loose, they fail to capture empathy in a way that can…

    Inside Facebookin Social Display Facebook- 28 readers -
  • The Top 6 Ways to Grow Your App

    … money, not having a sense of urgency is a primal sin. There are a lot of cost-effective, practical ways to speed up your development cycle and iterate faster. At Santa Monica, Calif.-based mobile startup Science, former MySpace CEO Mike Jones has a full-time development team in India: “We dev on a 24-hour cycle now. When Santa Monica wraps up…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Instagram Tops 600 Million Monthly Active Users

    … By David Cohen on Dec. 15, 2016 - 10:15 AM Just six months after reaching 500 million monthly active users, Instagram has topped the 600 million mark. The Facebook-owned photo- and video-sharing network provided the following timeline illustrating its growth: Oct. 6, 2010: Instagram founded Dec. 21, 2010: 1 million users Sept. 26, 2011: 10…

    David Cohen/ AllFacebookin Social- 22 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    … money. But let’s delve into this topic and see if it’s something suitable for influencers and what brands should take advantage of it. Instagram wants to develop a bigger shopping experience, including: Product recommendations. Different ways in which products are showcased to users. Global expansion. The ability to save content and take actions…

    AllTwitterin Social Facebook Twitter- 36 readers -
  • Instagram Adds Live Video, Disappearing Photos and Videos

    …. Meanwhile, disappearing photos and videos for friends and groups via Instagram Direct will begin rolling out globally Monday, and Instagram said in its blog post that Instagram Direct now has 300 million monthly active users, up from 80 million last year. Instagram provided the following instructions for creating and viewing disappearing photos…

    David Cohen/ AllTwitterin Social Facebook- 35 readers -
  • WhatsApp to Launch Video Calling

    … on Vimeo. WhatsApp also announced that it now has 160 million monthly active users in India, its most popular market, topping parent company Facebook’s total of 155 million MAUs in the country. Manish Singh of Mashable reported that WhatsApp vice president Neeraj Arora made the announcement at a media event introducing the new video calling feature, adding that the app now supports more than 10 local Indian languages. Readers: Will you try out video calling on WhatsApp? …

    David Cohen/ AllTwitterin Facebook- 21 readers -
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