Monthly Active Users

Monthly Active Users (MAU) is one of the ways used for measuring the success rate of online social games.It's a metric counting the number of unique users per the past 30 days.
Posts about Monthly Active Users
    • Facebook Testing Ads in Groups

      Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups. The social network issued the following statement to Constine: We have started to test delivering ads to people in Facebook groups and will be evaluating the response before determining how we will move forward.

      David Cohen/ AllFacebookin Social Facebook- 11 readers -
    • Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 11 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … another reminder that in 2016, TV is just another screen, witness Twitter’s latest deal with the National Football League. Twitter announced in April that it would stream 10 regular-season NFL Thursday Night Football games free and on a global basis. Although livestream numbers for the first two games have been underwhelming to some, hopping…

    AllFacebookin Social Twitter YouTube- 5 readers -
  • Pinterest Tops 150 Million Monthly Active Users

    … managed countries—U.K., France, Germany, Brazil, Japan—in the first half of 2016 than it did in all of 2015. Pinterest is serving 10 billion recommendations daily, double last year’s figure. 150 million visual searches are performed on Pinterest every month, along with more than 2 billion text-based idea searches. There are more than 1 million…

    David Cohen/ Inside Facebookin Social- 7 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … in ad revenue, 80 percent of which was from mobile. The main benefits of advertising on Facebook are its massive reach of more than 1.5 billion monthly active users and its unprecedented ability to micro-target its audience using the wealth of information it has collected on users. So it’s no surprise that brands have been turning to the social…

    Inside Facebookin Mobile Facebook- 11 readers -
  • The State of Social Commerce (Infographic)

    … and resistance among consumers. Twitter shut down its e-commerce development team earlier this year, while Facebook’s efforts remain in beta and only available to certain user and brand groups. On Pinterest, more than 10,000 merchants currently employ buyable pins. Social commerce may still be in its infancy, but it certainly has a future. For more information on the impact of livestreaming and commerce through chat bots, view the infographic below, from Sumo Heavy. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 14 readers -
  • Facebook Beefs Up Analytics for Apps

    … Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights…

    David Cohen/ AllTwitterin Facebook- 6 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … are opportunities to engage with an audience and demonstrate the value of your app. There are also multiple opportunities to monetize app activity, especially when users signal intent to purchase by adding items to wishlists or digital shopping carts. Check out the infographic below for more data on engagement trends and view the full report for more insight into mobile performance during Q2. Image courtesy of Shutterstock. …

    Inside Facebook- 8 readers -
  • Instagram Android App Tops 1 Billion Google Play Downloads

    … became the 19th app to top 1 billion Google Play downloads, Android Police reported, adding that the 1 billion number needs to be taken with a grain of salt, as it does not represent unique installs—Instagram itself claims 500 million monthly active users, and there were some 1.4 billion total Android users as of last September. Readers: What are your thoughts on Instagram for Android topping 1 billion Google Play downloads? …

    David Cohen/ AllTwitterin Facebook- 14 readers -
  • Why Marketers Should Use Twitter (Infographic)

    … It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users, most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter…

    Inside Facebookin Social Twitter- 11 readers -
  • 5 Reasons Why Instagram Will Kill Snapchat

    … as it is protecting its 500 million users. More star power: Kevin Hart is one of my favorite actors today. His Instagram account, @kevinhart4real, has 40 million followers. Each Instagram story that he posts has the potential to reach almost one-half of the entire user base of Snapchat. That’s muscle. I’m talking Super Bowl commercial muscle every…

    AllFacebookin Social Facebook Twitter- 15 readers -
  • Rio 2016, Week One: Michael Phelps Wins Facebook Gold

    …, and Canada was the top country discussing Rio 2016 in terms of percentage of monthly active users. Week one’s most-talked-about athletes on Facebook were: Phelps Mónica Puig Simone Biles Gabby Douglas Ryan Lochte The most-talked-about events were: Swimming Gymnastics Rugby And the countries with the highest percentage of MAUs discussing the Games were: Canada Brazil U.S. Vietnam U.K. Readers: Did you interact on Facebook during the first week of Rio 2016? …

    David Cohen/ AllTwitterin Facebook- 11 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … million 360 photos have been shared on Facebook since the feature’s June debut, with about 1 million being added to that total each week. Facebook users are searching across more than 2.5 trillion posts and conducting more than 2 billion searches each day. Facebook Lite, Facebook’s lightweight Android application for emerging markets, was used by more…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 11 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 10 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … monthly active users, it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. Facebook provides the rare opportunity to put your brand in front of people who have never heard of it before and, likely, never would without its ad functionality. But using the platform…

    AllFacebookin Facebook Twitter- 11 readers -