Moon Tower

Moonlight towers are lighting structures designed to illuminate areas of a city at night.The towers were popular in the late 19th century in cities across the United States and Europe; they were most common in the 1880s and 1890s. In some places they were used when standard street-lighting, using smaller, shorter, and more numerous lamps, were impractically expensive. In other places they were used in addition to gas street lighting. The towers were designed to illuminate areas often of several blocks at once. Arc lamps, known for their exceptionally bright and harsh light, were the most common method of illumination.
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  • Doing digital on a budget: How 5 shops created great work on the cheap

    In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on increasingly shrinking client budgets. What’s an agency to do? “Design to a cost,” said Mark DiMassimo, CEO of DiMassimo Goldstein. “Creativity is not coming in with a $10 million idea that we can’t produce.

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