Mopub

  • Twitter Shuffle: COO Adam Bain Out, CFO Anthony Noto Adds COO Role

    … The revolving door at Twitter has made its way to the top levels of management, as chief operating officer Adam Bain announced that he is stepping down to “explore opportunities outside of the company.” Chief financial officer Anthony Noto (pictured) will shift into the COO role at the social network, and Twitter said Noto will keep managing its…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • Twitter Launches Rewarded Video on MoPub Marketplace

    … Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015, and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Now, the rewarded video solution…

    AllFacebookin Social Twitter- 23 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … conversations and one of the world’s largest mobile ad exchanges at the same time. Now, with just a few lines of code, you can engage your users with a dynamic timeline of tweets and build your business with native MoPub ads that fit seamlessly into the stories you want to tell. This doesn’t just open up a new canvas for you to monetize: We’ve also taken…

    David Cohen/ AllFacebookin Twitter- 13 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 21 readers -
  • The Future of Real-Time Bidding is In-House [Whitepaper]

    …The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years…

    Nanigans- 2 readers -
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