Mopub

  • Twitter Shuffle: COO Adam Bain Out, CFO Anthony Noto Adds COO Role

    … Derella. Noto will remain Twitter’s CFO until a replacement is named. CEO Jack Dorsey said in a release announcing the moves: Since joining Twitter in 2010, Adam has built an amazing team and a global business from the ground up. I’m grateful to Adam for everything he’s done for Twitter, and for his leadership and friendship over the years. I…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • Twitter Launches Rewarded Video on MoPub Marketplace

    Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015, and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost.

    AllFacebook- 21 readers -
  • Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events

    … events, continuing the momentum from our global #HelloWorld. Given the diversity of things developers are building with Twitter (from MoPub, to the Ads API [application-programming interface], to Gnip, Fabric and more), having more local events will enable us to engage with our community in a much more personal way. Other sources told Wagner a Flight conference for this year was tentatively planned before it was scrapped. Readers: Why do you think Twitter pulled the plug on its Flight event? …

    David Cohen/ AllTwitterin Social Facebook Twitter- 15 readers -
  • Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

    … continue delivering high-quality supply and confidence to buyers. Forensiq leverages machine learning, JavaScript tag analytics and Internet-protocol analysis, among other proactive measures, to detect even the most mature fraud techniques. Forensiq’s technology complements MoPub’s three-pronged approach to supply quality, which leverages internal…

    David Cohen/ AllTwitterin Social Twitter- 15 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … for Android and iOS applications. Vandor added that all ad rendering is handled automatically, and ads match the themes and color preferences in Twitter Kit so they will display properly within apps. She wrote: By integrating our Twitter Kit and MoPub software-development kits, we’ve made it easy for you to plug your app into the world’s…

    David Cohen/ AllFacebookin Twitter- 11 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 16 readers -
  • The Future of Real-Time Bidding is In-House [Whitepaper]

    …The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years…

    Nanigans- 2 readers -
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