Mopub

  • Twitter Shuffle: COO Adam Bain Out, CFO Anthony Noto Adds COO Role

    … live content business and take over revenue-generating segments including global ad sales, data, revenue products and mobile ad exchange MoPub, as well as global partnerships and business development. Twitter said the current leadership team overseeing those areas will report to Noto, including vice president of global revenue and operations Matt…

    David Cohen/ Inside Facebookin Twitter- 12 readers -
  • Twitter Launches Rewarded Video on MoPub Marketplace

    … Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015, and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Now, the rewarded video solution…

    AllFacebookin Social Twitter- 14 readers -
  • Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events

    … events, continuing the momentum from our global #HelloWorld. Given the diversity of things developers are building with Twitter (from MoPub, to the Ads API [application-programming interface], to Gnip, Fabric and more), having more local events will enable us to engage with our community in a much more personal way. Other sources told Wagner a Flight conference for this year was tentatively planned before it was scrapped. Readers: Why do you think Twitter pulled the plug on its Flight event? …

    David Cohen/ AllTwitterin Social Facebook Twitter- 10 readers -
  • Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

    … continue delivering high-quality supply and confidence to buyers. Forensiq leverages machine learning, JavaScript tag analytics and Internet-protocol analysis, among other proactive measures, to detect even the most mature fraud techniques. Forensiq’s technology complements MoPub’s three-pronged approach to supply quality, which leverages internal…

    David Cohen/ AllTwitterin Social Twitter- 12 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … Twitter is beta-testing a way for advertisers to attach adds to tweets that show up in applications outside of Twitter and its owned apps. Senior product manager Mollie Vandor announced in a blog post that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines…

    David Cohen/ AllFacebookin Twitter- 11 readers -
  • The Future of Real-Time Bidding is In-House [Whitepaper]

    …The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years…

    Nanigans- 2 readers -
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