• RetargetLinks: Target Ads to Third-Party Sites You Share

    … with advertisements on those sites. Search retargeting – place advertisements on pages that are winning search rankings that you’d like to advertise to. retargetLinks displays ads through all major exchanges, including Google, Rubicon Project, Pubmatic, OpenX, BrightRoll, Pulsepoint, millennialmedia, Aerserv,, LiveRail, mopub…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Mobile viewability is here. Marketers, are you ready?

    … Meridith Miller, head of commercial partnerships, MoPub Every year is the year of “the next big thing” in ad tech, and for in-app viewability, 2017 was the year. In the past 12 months, measurement providers released accredited SDK support, open-source coalitions were instituted, global brands took a stand, and mobile publishers have since…

    Digiday- 10 readers -
  • Twitter Shuffle: COO Adam Bain Out, CFO Anthony Noto Adds COO Role

    … live content business and take over revenue-generating segments including global ad sales, data, revenue products and mobile ad exchange MoPub, as well as global partnerships and business development. Twitter said the current leadership team overseeing those areas will report to Noto, including vice president of global revenue and operations Matt…

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • Twitter Launches Rewarded Video on MoPub Marketplace

    … Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015, and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Now, the rewarded video solution…

    AllFacebookin Social Twitter- 23 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … conversations and one of the world’s largest mobile ad exchanges at the same time. Now, with just a few lines of code, you can engage your users with a dynamic timeline of tweets and build your business with native MoPub ads that fit seamlessly into the stories you want to tell. This doesn’t just open up a new canvas for you to monetize: We’ve also taken…

    David Cohen/ AllFacebookin Twitter- 13 readers -
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