• Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … Twitter is beta-testing a way for advertisers to attach adds to tweets that show up in applications outside of Twitter and its owned apps. Senior product manager Mollie Vandor announced in a blog post that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines…

    David Cohen/ AllFacebookin Twitter- 10 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP,, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 11 readers -
  • The Future of Real-Time Bidding is In-House [Whitepaper]

    …The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years…

    Nanigans- 2 readers -
  • LBMA Podcast: Urban Airship and Beacons, MapQuest Helps Commuters

    … On Location LBMA Podcast: Urban Airship and Beacons, MapQuest Helps Commuters 10 October 2014 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Urban Airship and Gimbal cozy up to beacons; Is that a drone on your wrist?; dancing traffic lights…

    Asif Khan/ Street Fight- 3 readers -
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