Mopub

  • Twitter Shuffle: COO Adam Bain Out, CFO Anthony Noto Adds COO Role

    … drive towards our goal of GAAP (generally accepted accounting principles) profitability in 2017 to ensure that Twitter continues to serve more and more people. Bain added: It has been a privilege and honor to work alongside Jack and the entire Twitter team to help build one of the world’s most unique and powerful platforms that exists today…

    David Cohen/ Inside Facebookin Twitter- 12 readers -
  • Twitter Launches Rewarded Video on MoPub Marketplace

    … the significance of rewarded video ads: Rewarded video, also known as user opt-in video, is quickly changing the perception and experience of in-app advertising for consumers. By offering users a valuable reward in exchange for watching an ad, rewarded videos provide a low-risk means to introduce ads with minimal impact to the app user experience…

    AllFacebookin Social Twitter- 17 readers -
  • Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events

    … events, continuing the momentum from our global #HelloWorld. Given the diversity of things developers are building with Twitter (from MoPub, to the Ads API [application-programming interface], to Gnip, Fabric and more), having more local events will enable us to engage with our community in a much more personal way. Other sources told Wagner a Flight conference for this year was tentatively planned before it was scrapped. Readers: Why do you think Twitter pulled the plug on its Flight event? …

    David Cohen/ AllTwitterin Social Facebook Twitter- 13 readers -
  • Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

    … continue delivering high-quality supply and confidence to buyers. Forensiq leverages machine learning, JavaScript tag analytics and Internet-protocol analysis, among other proactive measures, to detect even the most mature fraud techniques. Forensiq’s technology complements MoPub’s three-pronged approach to supply quality, which leverages internal…

    David Cohen/ AllTwitterin Social Twitter- 12 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … conversations and one of the world’s largest mobile ad exchanges at the same time. Now, with just a few lines of code, you can engage your users with a dynamic timeline of tweets and build your business with native MoPub ads that fit seamlessly into the stories you want to tell. This doesn’t just open up a new canvas for you to monetize: We’ve also taken…

    David Cohen/ AllFacebookin Twitter- 11 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 15 readers -
  • The Future of Real-Time Bidding is In-House [Whitepaper]

    …The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years…

    Nanigans- 2 readers -
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