Mopub

    • Mobile viewability is here. Marketers, are you ready?

      Meridith Miller, head of commercial partnerships, MoPub Every year is the year of “the next big thing” in ad tech, and for in-app viewability, 2017 was the year. In the past 12 months, measurement providers released accredited SDK support, open-source coalitions were instituted, global brands took a stand, and mobile publishers have since responded to marketers’ rallying cries.

      Digiday- 10 readers -
  • Twitter Shuffle: COO Adam Bain Out, CFO Anthony Noto Adds COO Role

    … Derella. Noto will remain Twitter’s CFO until a replacement is named. CEO Jack Dorsey said in a release announcing the moves: Since joining Twitter in 2010, Adam has built an amazing team and a global business from the ground up. I’m grateful to Adam for everything he’s done for Twitter, and for his leadership and friendship over the years. I…

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • Twitter Launches Rewarded Video on MoPub Marketplace

    … Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015, and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Now, the rewarded video solution…

    AllFacebookin Social Twitter- 23 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … conversations and one of the world’s largest mobile ad exchanges at the same time. Now, with just a few lines of code, you can engage your users with a dynamic timeline of tweets and build your business with native MoPub ads that fit seamlessly into the stories you want to tell. This doesn’t just open up a new canvas for you to monetize: We’ve also taken…

    David Cohen/ AllFacebookin Twitter- 13 readers -
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