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  • Google Chrome SSL certificate proposal could affect millions of websites

    … a huge headache for customers, who would have to go through the validation process and install replacement certificates. What’s more, under the Chrome team’s proposal, Chrome would immediately remove the status indicators for Extended Validation certificates issued by Symantec. These certificates, which require companies to provide greater…

    Search Engine Watchin Google- 10 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Mobile World Congress confirms that mobile video is massive; Pinterest has launched its new Lens visual discovery tool to the US; and Target’s stock has reached a two and a half year low, despite being confirmed…

    Search Engine Watchin Paid Search- 22 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and Facebook is making it easier for advertisers to compare the performance…

    Search Engine Watch- 23 readers -
  • Five most interesting search marketing news stories of the week

    …% of top-ranking websites use keywords in their URL, and Bing has a new function that allows you to filter restaurants by Pokéstop. How will Google’s new ‘Ad’ label impact marketers? In last week’s round-up we reported that after some testing, Google has officially rolled out a new look for its ad labels on the SERP. But the question on everyone’s…

    Search Engine Watchin Paid Search SEO EMail- 21 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the impending demise of its least popular ad format, Google ...

    Search Engine Watch- 29 readers -
  • Five most interesting search marketing news stories of the week

    … for Search Engine Watch to discover when, how and how often people are using voice search, and what that means for its future. The downfall of PewDiePie could hurt influencer marketing on YouTube If you follow news around YouTube, gaming or even online media in general, you’ve probably heard that YouTube’s most famous figure, PewDiePie, has been dropped…

    Search Engine Watchin Social SEO- 27 readers -
  • Four most interesting search marketing news stories of the week

    … the search industry, and was a major focus of Mary Meeker’s Internet Trends report for 2016. This is particularly true for local search, as voice searches are frequently “near me” queries carried out on a mobile device when users are out and about. Until now, voice search has remained un-monetised; but that could all be about to change. Columnist Brian Smith took a look at how this might come about, as well as the potential pitfalls of paid voice search, over on Search Engine Land. …

    Search Engine Watchin SEO- 28 readers -
  • Six most interesting search marketing news stories of the week

    … reach potential customers that have been searching for winter coat deals on Google and engage with them with your own winter clothing brand campaign at just the right moment. Al Roberts reported on the news for ClickZ this week and examined why Facebook could be the driving force behind Google’s decision to give advertisers more flexibility in how…

    Search Engine Watchin Social- 52 readers -
  • Chan-Zuckerberg Initiative acquires AI-powered search engine Meta

    … together more than 26 million scientific papers. It also provides free, full-text access to some 18,000 journals and sources of literature. Meta’s artificial intelligence capabilities allow it to draw connections between papers, recognising where authors and citations overlap in order to surface the most important and relevant research – rather…

    Search Engine Watch- 33 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Amazon is wooing Prime subscribers with a new, exclusive credit card, brand interest in Snapchat may not be as high as it seems, and the privacy-focused search engine DuckDuckGo is on the up-and-up, reaching a record of 14…

    Search Engine Watch- 44 readers -
  • Top three programmatic trends in 2017

    …. #1 Cross-device campaigns will get in power According to Global Mobile Consumer Trends Research, we check our phones around 40 times per day. With more than 78% of the global consumers owning smartphones (76% in developed countries and 81% in emerging markets), mobile programmatic ads are on the upswing. Rising device penetration and increased…

    Search Engine Watch- 38 readers -
  • Five most interesting search marketing news stories of the week

    … in a user’s News Feed. It’s clear that we are seeing the beginnings of Facebook’s newly diversified advertising strategy in response to that, following on from its monetisation of Facebook Messenger with sponsored messages in 2016. Consumers continue to turn to Amazon first for product search Every year, Google handles more than a trillion search…

    Search Engine Watchin Social Paid Search- 46 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … or overlapping campaigns where it isn’t possible to fully measure the post-discount drop in sales, and it becomes difficult to measure what ‘normal’ performance looks like. This is illustrated in the chart below: Feast and Famine: A chart showing the effect running discount codes can have on business performance. The good news for retailers…

    Search Engine Watch- 28 readers -
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