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  • Google Chrome SSL certificate proposal could affect millions of websites

    …, after a member of the Chrome team published a proposal that would make them untrusted over the next 12 months. The reason? According to the Google Chrome team, Symantec has not properly validated thousands of certificates. In fact, the Chrome team claims that “an initial set of reportedly 127 [misissued] certificates has expanded to include at least…

    Search Engine Watchin Google- 10 readers -
  • Five most interesting search marketing news stories of the week

    …% of top-ranking websites use keywords in their URL, and Bing has a new function that allows you to filter restaurants by Pokéstop. How will Google’s new ‘Ad’ label impact marketers? In last week’s round-up we reported that after some testing, Google has officially rolled out a new look for its ad labels on the SERP. But the question on everyone’s…

    Search Engine Watchin Paid Search SEO EMail- 20 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the impending demise of its…

    Search Engine Watchin SEO- 29 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s…

    Search Engine Watchin Social SEO- 26 readers -
  • Four most interesting search marketing news stories of the week

    … the search industry, and was a major focus of Mary Meeker’s Internet Trends report for 2016. This is particularly true for local search, as voice searches are frequently “near me” queries carried out on a mobile device when users are out and about. Until now, voice search has remained un-monetised; but that could all be about to change. Columnist Brian Smith took a look at how this might come about, as well as the potential pitfalls of paid voice search, over on Search Engine Land. …

    Search Engine Watchin SEO- 24 readers -
  • Six most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a bumper crop of stories from the search and marketing industry, including the Chan-Zuckerberg Initiative’s acquisition of an AI-powered search engine, new ad-targeting features on YouTube, the most popular emoji…

    Search Engine Watchin Social- 49 readers -
  • Chan-Zuckerberg Initiative acquires AI-powered search engine Meta

    … The Chan-Zuckerberg Initiative, the $45 billion philanthropic organisation founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. The Initiative announced on Monday that it would be acquiring Meta, a scientific search engine that uses artificial intelligence to make connections between…

    Search Engine Watch- 30 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Amazon is wooing Prime subscribers with a new, exclusive credit card, brand interest in Snapchat may not be as high as it seems, and the privacy-focused search engine DuckDuckGo is on the up-and-up, reaching a record of 14…

    Search Engine Watch- 41 readers -
  • Top three programmatic trends in 2017

    … Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts…

    Search Engine Watch- 34 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name…

    Search Engine Watchin Social Paid Search- 42 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisition and retention…

    Search Engine Watch- 27 readers -
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