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  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam by Google. And in probably…

    Search Engine Watch- 10 readers -
  • Off-page PR: everything you need to know about changes to the local press

    …. Yet now, it’s unlikely that an editor would sanction freelance spending – which is saved for sporting events and major news stories – for anything you’ll send. That might mean you need to source your own images or maybe even attend an event you’re promoting armed with a camera. Providing a quality image will help your pitch and is more important…

    Search Engine Watch- 8 readers -
  • Five most interesting search news stories of the week

    …? You want some more Google news? All right! How about the news that Google has now expanded its ‘rich cards’ to cover local restaurants and online courses? Rich cards are a visual carousel of search results in ‘card’ form which appear underneath search snippets on mobile, allowing users to swipe from one result to the next. Like rich snippets…

    Search Engine Watch- 8 readers -
  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its…

    Search Engine Watch- 5 readers -
  • 10 ideas to market and monetize your digital book or whitepaper

    … to build your niche authority while monetizing your expertise. You can monetize your free book through a course or you can offer the book as a bonus download for everyone completing the course. I’ve done both giving away a few first chapters for free enticing people to enrol onto the course to watch videos and download more. Kajabi is a great platform…

    Ann Smarty/ Search Engine Watch- 13 readers -
  • Five most important search marketing news stories of the week

    … devices, bringing a new level of ad targeting to the space. (What did you think I was referring to?) Also in search news, Google Home Services ads appear in mobile search before disappearing again; a look at how Google Symptom Search will affect the healthcare industry; and Match.com is the top-ranked dating site for paid search advertising…

    Search Engine Watchin Social Paid Search- 10 readers -
  • Insurers starting to get to grips with online conversion and complex forms

    … Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process. Many insurers have managed to drive consumers online, but a major problem has been the drop-off by consumers as they grapple with the online journey. Several insurers…

    Search Engine Watch- 10 readers -
  • Facebook is bringing its Audience Network to television

    …. This week, Facebook’s efforts in this area will enter a new frontier, as the world’s largest social network will begin delivering video ads to consumers using over-the-top TV devices like Apple TV and Roku. As Recode, which broke the news of Facebook’s initiative, observed, the company’s effort could bring a new level of targeting to ads…

    Search Engine Watchin Social- 9 readers -
  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week, mobile internet use takes over desktop across the globe, Instagram introduces yet more shopping options and Bing reveals search habits immediately after a presidential debate. Worldwide mobile internet use surpasses…

    Christopher Ratcliff/ Search Engine Watch- 11 readers -
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