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  • Google Chrome SSL certificate proposal could affect millions of websites

    …, after a member of the Chrome team published a proposal that would make them untrusted over the next 12 months. The reason? According to the Google Chrome team, Symantec has not properly validated thousands of certificates. In fact, the Chrome team claims that “an initial set of reportedly 127 [misissued] certificates has expanded to include at least…

    Search Engine Watchin Google- 10 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the impending demise of its…

    Search Engine Watchin SEO- 28 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s…

    Search Engine Watchin Social SEO- 22 readers -
  • Four most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Instagram Stories is draining the life from the very Snapchat feature that inspired it; publishers are losing patience with walled gardens; and paid ads may soon be coming to voice search – what does this mean for the user…

    Search Engine Watchin SEO- 21 readers -
  • Six most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a bumper crop of stories from the search and marketing industry, including the Chan-Zuckerberg Initiative’s acquisition of an AI-powered search engine, new ad-targeting features on YouTube, the most popular emoji…

    Search Engine Watchin Social- 46 readers -
  • Chan-Zuckerberg Initiative acquires AI-powered search engine Meta

    … together more than 26 million scientific papers. It also provides free, full-text access to some 18,000 journals and sources of literature. Meta’s artificial intelligence capabilities allow it to draw connections between papers, recognising where authors and citations overlap in order to surface the most important and relevant research – rather…

    Search Engine Watch- 28 readers -
  • Five most interesting search marketing news stories of the week

    … of the brands using these TLDs are big hitters like Apple, Google, Walmart and Nike, using them to create more simplified and memorable navigation that harks back to the days of Windows 2000. Tereza Litsa looked at how the new extensions work, and what the benefits are for both marketers and consumers. Image by felixart05, available via CC BY-ND 3.0 eBay…

    Search Engine Watch- 40 readers -
  • Top three programmatic trends in 2017

    … Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts…

    Search Engine Watch- 34 readers -
  • Five most interesting search marketing news stories of the week

    … James re-confirm the fact that marketers shouldn’t be ignoring Amazon in their paid search campaigns. Could it be that some of their PPC efforts should be redirected towards Amazon? Image from Amazon Marketing Services Why you should be questioning every part of your organic search strategy in 2017 When was the last time you really tore apart your…

    Search Engine Watchin Social Paid Search- 37 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisition and retention…

    Search Engine Watch- 27 readers -
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