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  • Google Chrome SSL certificate proposal could affect millions of websites

    … Last year, the developers behind Google’s Chrome browser began taking steps designed to protect users and encourage companies to use HTTPS. But now, potentially millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively worthless as far as Chrome is concerned…

    Search Engine Watchin Google- 10 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the impending demise of its…

    Search Engine Watchin SEO- 24 readers -
  • Five most interesting search marketing news stories of the week

    … for Search Engine Watch to discover when, how and how often people are using voice search, and what that means for its future. The downfall of PewDiePie could hurt influencer marketing on YouTube If you follow news around YouTube, gaming or even online media in general, you’ve probably heard that YouTube’s most famous figure, PewDiePie, has been dropped…

    Search Engine Watchin Social SEO- 16 readers -
  • Four most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Instagram Stories is draining the life from the very Snapchat feature that inspired it; publishers are losing patience with walled gardens; and paid ads may soon be coming to voice search – what does this mean for the user…

    Search Engine Watchin SEO- 18 readers -
  • Six most interesting search marketing news stories of the week

    … reach potential customers that have been searching for winter coat deals on Google and engage with them with your own winter clothing brand campaign at just the right moment. Al Roberts reported on the news for ClickZ this week and examined why Facebook could be the driving force behind Google’s decision to give advertisers more flexibility in how…

    Search Engine Watchin Social- 39 readers -
  • Chan-Zuckerberg Initiative acquires AI-powered search engine Meta

    … The Chan-Zuckerberg Initiative, the $45 billion philanthropic organisation founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. The Initiative announced on Monday that it would be acquiring Meta, a scientific search engine that uses artificial intelligence to make connections between…

    Search Engine Watch- 25 readers -
  • Five most interesting search marketing news stories of the week

    … of the brands using these TLDs are big hitters like Apple, Google, Walmart and Nike, using them to create more simplified and memorable navigation that harks back to the days of Windows 2000. Tereza Litsa looked at how the new extensions work, and what the benefits are for both marketers and consumers. Image by felixart05, available via CC BY-ND 3.0 eBay…

    Search Engine Watch- 33 readers -
  • Top three programmatic trends in 2017

    … Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts…

    Search Engine Watch- 33 readers -
  • Five most interesting search marketing news stories of the week

    … in a user’s News Feed. It’s clear that we are seeing the beginnings of Facebook’s newly diversified advertising strategy in response to that, following on from its monetisation of Facebook Messenger with sponsored messages in 2016. Consumers continue to turn to Amazon first for product search Every year, Google handles more than a trillion search…

    Search Engine Watchin Social Paid Search- 33 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … or overlapping campaigns where it isn’t possible to fully measure the post-discount drop in sales, and it becomes difficult to measure what ‘normal’ performance looks like. This is illustrated in the chart below: Feast and Famine: A chart showing the effect running discount codes can have on business performance. The good news for retailers…

    Search Engine Watch- 20 readers -
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