More News

    • Top three programmatic trends in 2017

      Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts almost 70% of B2B marketers plan to ...

      Search Engine Watch- 22 readers -
    • Four most important search marketing news stories of the week

      Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to.

      Search Engine Watchin SEO- 26 readers -
  • Five most interesting search marketing news stories of the week

    … in a user’s News Feed. It’s clear that we are seeing the beginnings of Facebook’s newly diversified advertising strategy in response to that, following on from its monetisation of Facebook Messenger with sponsored messages in 2016. Consumers continue to turn to Amazon first for product search Every year, Google handles more than a trillion search…

    Search Engine Watchin Social Paid Search- 20 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … or overlapping campaigns where it isn’t possible to fully measure the post-discount drop in sales, and it becomes difficult to measure what ‘normal’ performance looks like. This is illustrated in the chart below: Feast and Famine: A chart showing the effect running discount codes can have on business performance. The good news for retailers…

    Search Engine Watch- 13 readers -
  • Five most interesting search marketing news stories of the week

    … information epidemic could be damaging to local search. A new AI powered search engine is changing how neuroscientists do research Google’s work in the realm of artificial intelligence and machine learning has succeeded in making web search more intuitive, effective and useful than it’s ever been before. But until now, the same couldn’t be said…

    Search Engine Watchin SEO- 14 readers -
  • Happy holidays from Search Engine Watch!

    … heart set on this “Screaming Vase” for a while now. Unfortunately he’s on the naughty list. Matt Owen manages global social media at Shell, and is a director at Atomise Marketing. He’s been talking about himself in the third person and filling in as editor for the far more handsome Christopher Ratcliff for the past week or two. Why not say hi on Twitter? …

    Matt Owen/ Search Engine Watch- 13 readers -
  • Seven fascinating stats on ecommerce and cart abandonment

    … With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year. 1: SMS Remarketing This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be. 2: Which Days Have Most Abandonments? Based on data from…

    Graham Charlton/ Search Engine Watch- 15 readers -
  • Five most interesting search marketing news stories of the week

    … flexibility that the NFL has afforded to its teams, including allowances for live video and Snapchat. AMP results are appearing in Google Image Search Search Engine Roundtable reported this week that Accelerated Mobile Pages, Google’s lightning-fast mobile webpages, are now showing up in search results for Google Image Search. Accelerated Mobile…

    Search Engine Watchin Social- 18 readers -
  • 11 Ways to Hack the LinkedIn Pulse Algorithm

    … of a goldfish (guilty on both counts!). So how do you make your content go further and make sure lots of people read your stuff? Image via Reid Hoffman LinkedIn Pulse can help you do just that. What Is LinkedIn Pulse? LinkedIn Pulse is LinkedIn’s version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users…

    Larry Kim/ Search Engine Watchin Social- 22 readers -
  • How to use data to justify SEO fixes

    … SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not stand up to the scrutiny of hard and fast…

    Search Engine Watchin SEO How To's- 16 readers -
  • Workplace by Facebook: a reality check

    … Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too. But, there’s been an excessive amount of one-sided conversation around Workplace by Facebook recently…

    Search Engine Watchin Social- 12 readers -
  • Can Content Improve Your Conversion Rate?

    … come to mind. Thus, we have expressed a couple of thoughts from SEMrush and digital marketing experts on the potential of content to increase conversions. Conversion content marketing should not be confused with landing page optimization. The latter, of course, plays a part in the conversion from content; however, the mission of content…

    Search Engine Watchin Content- 4 readers -
  • Five most interesting search marketing news stories of the week

    … send. 2017 will be the year of machine learning, intelligent content and experience Last week, we looked at the eight most important content marketing trends that marketers will need to pay attention to in 2017. This week, Jim Yu wrote for our sister site ClickZ about why 2017 will be the year of machine learning, intelligent content and experiences…

    Search Engine Watch- 12 readers -
  • Discount codes: 5 ways retailers can handle their deal addiction

    …% of the total revenue generated using them. Be smart with targeting. Identify and focus on channels and customer segments where the revenue they generate is more incremental. One example is exclusive offers through specific affiliate partners that can reach new customers and reduce the risk of cannibalising existing customer purchases. One customer…

    Search Engine Watch- 8 readers -
  • Influencer marketing: the strides we’ve made in 2016

    … Influencer marketing saw a huge bump in popularity in 2016, and it’s expected to grow even more in 2017. The social media marketing industry is evolving faster than ever, which is why it’s important to stay on top of the industry changes coming in the New Year. This is how your brand or agency will stay ahead of the curve to be better prepared…

    Search Engine Watch- 12 readers -
  • 6 Psychologically Proven Techniques to Boost Your Conversions in 2017

    … What does a 1961 experiment have to do with boosting website conversions? You’ll find out as you read this article. First, it is important to establish some facts: For every $92 spent on advertising, the average business spends just $1 on conversion — this explains the abysmal conversion rates most businesses have. 99 percent of people who…

    Search Engine Watch- 13 readers -
Get the top posts daily into your mailbox!
More from around the web