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  • Google Chrome SSL certificate proposal could affect millions of websites

    … a huge headache for customers, who would have to go through the validation process and install replacement certificates. What’s more, under the Chrome team’s proposal, Chrome would immediately remove the status indicators for Extended Validation certificates issued by Symantec. These certificates, which require companies to provide greater…

    Search Engine Watchin Google- 10 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Mobile World Congress confirms that mobile video is massive; Pinterest has launched its new Lens visual discovery tool to the US; and Target’s stock has reached a two and a half year low, despite being confirmed…

    Search Engine Watchin Paid Search- 22 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and Facebook is making it easier for advertisers to compare the performance…

    Search Engine Watch- 22 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the impending demise of its…

    Search Engine Watchin SEO- 29 readers -
  • Five most interesting search marketing news stories of the week

    … changes may be in order if Twitter wants to turn its fortunes around. New study shows a steadily increasing adoption of voice search Voice search is already a fast-growing movement in the search industry – and the latest figures indicate that it’s winning increasing ground in daily use. A new study published by digital marketing agency Stonetemple shows…

    Search Engine Watchin Social SEO- 27 readers -
  • Four most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Instagram Stories is draining the life from the very Snapchat feature that inspired it; publishers are losing patience with walled gardens; and paid ads may soon be coming to voice search – what does this mean for the user…

    Search Engine Watchin SEO- 27 readers -
  • Six most interesting search marketing news stories of the week

    … reach potential customers that have been searching for winter coat deals on Google and engage with them with your own winter clothing brand campaign at just the right moment. Al Roberts reported on the news for ClickZ this week and examined why Facebook could be the driving force behind Google’s decision to give advertisers more flexibility in how…

    Search Engine Watchin Social- 51 readers -
  • Chan-Zuckerberg Initiative acquires AI-powered search engine Meta

    … together more than 26 million scientific papers. It also provides free, full-text access to some 18,000 journals and sources of literature. Meta’s artificial intelligence capabilities allow it to draw connections between papers, recognising where authors and citations overlap in order to surface the most important and relevant research – rather…

    Search Engine Watch- 32 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Amazon is wooing Prime subscribers with a new, exclusive credit card, brand interest in Snapchat may not be as high as it seems, and the privacy-focused search engine DuckDuckGo is on the up-and-up, reaching a record of 14…

    Search Engine Watch- 43 readers -
  • Top three programmatic trends in 2017

    … Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts…

    Search Engine Watch- 36 readers -
  • Five most interesting search marketing news stories of the week

    … in a user’s News Feed. It’s clear that we are seeing the beginnings of Facebook’s newly diversified advertising strategy in response to that, following on from its monetisation of Facebook Messenger with sponsored messages in 2016. Consumers continue to turn to Amazon first for product search Every year, Google handles more than a trillion search…

    Search Engine Watchin Social Paid Search- 45 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisition and retention…

    Search Engine Watch- 28 readers -
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