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    • Six most interesting search marketing news stories of the week

      Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a bumper crop of stories from the search and marketing industry, including the Chan-Zuckerberg Initiative’s acquisition of an AI-powered search engine, new ad-targeting features on YouTube, the most popular emoji on Instagram, and the news that ...

      Search Engine Watchin Social- 30 readers -
    • Five most interesting search marketing news stories of the week

      Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the impending demise of its least popular ad format, Google ...

      Search Engine Watchin SEO- 17 readers -
    • Five most interesting search marketing news stories of the week

      Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s long-term prospects.

      Search Engine Watchin Social SEO- 13 readers -
  • Four most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Instagram Stories is draining the life from the very Snapchat feature that inspired it; publishers are losing patience with walled gardens; and paid ads may soon be coming to voice search – what does this mean for the user…

    Search Engine Watchin SEO- 13 readers -
  • Chan-Zuckerberg Initiative acquires AI-powered search engine Meta

    … The Chan-Zuckerberg Initiative, the $45 billion philanthropic organisation founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. The Initiative announced on Monday that it would be acquiring Meta, a scientific search engine that uses artificial intelligence to make connections between…

    Search Engine Watch- 18 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Amazon is wooing Prime subscribers with a new, exclusive credit card, brand interest in Snapchat may not be as high as it seems, and the privacy-focused search engine DuckDuckGo is on the up-and-up, reaching a record of 14…

    Search Engine Watch- 24 readers -
  • Top three programmatic trends in 2017

    … Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts…

    Search Engine Watch- 28 readers -
  • Five most interesting search marketing news stories of the week

    … in a user’s News Feed. It’s clear that we are seeing the beginnings of Facebook’s newly diversified advertising strategy in response to that, following on from its monetisation of Facebook Messenger with sponsored messages in 2016. Consumers continue to turn to Amazon first for product search Every year, Google handles more than a trillion search…

    Search Engine Watchin Social Paid Search- 25 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisition and retention…

    Search Engine Watch- 14 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at why the fake…

    Search Engine Watchin SEO- 14 readers -
  • Happy holidays from Search Engine Watch!

    … heart set on this “Screaming Vase” for a while now. Unfortunately he’s on the naughty list. Matt Owen manages global social media at Shell, and is a director at Atomise Marketing. He’s been talking about himself in the third person and filling in as editor for the far more handsome Christopher Ratcliff for the past week or two. Why not say hi on Twitter? …

    Matt Owen/ Search Engine Watch- 14 readers -
  • Four most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link…

    Search Engine Watchin SEO- 28 readers -
  • Seven fascinating stats on ecommerce and cart abandonment

    … about security, and confusing checkout design. 5: Cart Abandonment Rates by Sector Abandonment rates vary by sector, with fashion retailers enjoying the lowest abandonment rates. Relatively easy purchase processes and ease of return help here, and also explain why retail abandonment is lower in general. Travel and finance abandonment is highest…

    Graham Charlton/ Search Engine Watch- 17 readers -
  • Five most interesting search marketing news stories of the week

    … revealed its plans yet [for the feature], it could be an interesting addition to its database which may even lead to further plans on building users’ reviews and gather more features on its own site.” Digital to receive the lion’s share of new ad spending in 2017 Some good news for digital advertising business: according to GroupM, the world’s…

    Search Engine Watchin Social- 21 readers -
  • 11 Ways to Hack the LinkedIn Pulse Algorithm

    … to see the biggest headlines and read top industry news of the day. According to recent figures, LinkedIn has more than 1 million publishers; more than 150,000 posts are published every week; and the average post reaches LinkedIn members in 21 industries and nine countries. You’ll see a mix of curated content on LinkedIn Pulse: Stories that people…

    Larry Kim/ Search Engine Watchin Social- 25 readers -
  • How to use data to justify SEO fixes

    … projections. What if I told you I could give you a process which can put a definitive number on the returns you would get from SEO fixes? At Zazzle Media, we lead all our recommendations with data. We ground this with keywords, but then pull all the information we can about our competitors to make informed decisions. We then use past, current…

    Search Engine Watchin SEO How To's- 18 readers -
  • Workplace by Facebook: a reality check

    … Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too. But, there’s been an excessive amount of one-sided conversation around Workplace by Facebook recently…

    Search Engine Watchin Social- 12 readers -
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