Mortgage Sales

  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    … RGR Marketing HIgh Quality B2B Leads Online What Makes Your Mortgage Customers Tick? Like acting, effective selling is all about the creation of relationships. After all, if you landed a starring role in a movie or theatrical performance, you’d want to know as much about your character’s backstory as possible, and you’d also research…

    Matty Byloos/ RGR Marketing- 12 readers -
  • How to Handle Clients Who Are Aggressively Refinance and Mortgage Shopping

    … solely on referrals or existing relationships with financial institutions. But there’s no doubt that comparison-shopping for mortgage rates is on the upswing, and that’s a trend that’s sure to continue. Of course, as a mortgage or refinance professional, you know that there’s more to consider than the monthly payment. There’s also the down payment…

    Matty Byloos/ RGR Marketing- 5 readers -
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