Mortgage Sales

  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    …. But in order to make them want to be a part of your success story, or more accurately, to make them want to cast you in a supporting role in the story of how they became homeowners, you’ll need to create strong relationships with them. And the more you know about them, the easier it will be to do just that. That’s where buyer personas come in. What’s…

    Matty Byloos/ RGR Marketing- 15 readers -