Mortgage Sales

  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    … a Buyer Persona? A buyer persona can be defined as: “…research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, which goals drive their behavior, how they think, how they buy, and why they make buying decisions.” To put it another way, buyer personas are semi-fictional characters based on real people…

    Matty Byloos/ RGR Marketing- 17 readers -
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