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… they must be worth it, from the advertiser’s perspective. Last month I analysed a large chunk of Google Adwords data from SEMrush to discover the most expensive keywords in the UK. Today, I’m releasing the same research for the US. The old adage suggests that everything is bigger in the States, and that certainly seems to apply to advertising…
In this week’s round up we have penalties for bloggers, Google indexing image alt tags and the most expensive AdWords keywords. Google begins testing green ‘ad’ labels A few people starting spotting green ‘ad’ labels on Google paid ads from yesterday. It initially seemed to be a UK test, but I’ve since seen examples from around Europe, the US and Australia so it seems Google i ...