Most Popular

  • Why marketing technology is sucking the life out of the marketing profession

    … By Mark Schaefer In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in physics, technology is being applied to unlock the very secrets of our…

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  • Content Shock isn’t the problem. It’s the solution.

    …. Simple economics. In fact, we can observe signs of this assessment all around us. One dramatic example is Facebook. Organic reach on Facebook for most businesses has plummeted over the last five years. Why? Too much content. An average Facebook user now may see 2,000 stories a day on their feed — far too much, so Facebook has tuned its algorithm…

    {grow}in Content- 10 readers -
  • Finding your place on the web, when it seems so crowded out here

    … that most of the content from this search is about digital agencies in Philadelphia, not necessarily digital marketing in Philadelphia. And none of the results are videos. Could she own a niche by creating video content for customers in her region? In my book KNOWN: The handbook for building and unleashing your personal brand in the digital age…

    {grow}in Social- 16 readers -
  • Social media engagement is a lousy metric

    … and hundreds of thousands of likes, tweets, and mentions. Many of these “regulars” have become extremely close friends. But I’ve been doing this long enough now to see a pattern in terms of relationships and commerce. My business has increased steadily for a decade, entirely built on content marketing. But 95 percent of the time when somebody hires…

    {grow}in Social- 20 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

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  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

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  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 32 readers -
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