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    • Content Shock isn’t the problem. It’s the solution.

      By Mark Schaefer I was at a conference this week and the speaker after me was an SEO expert of some kind. I was sort of paying attention but one slide made me look up. It said this: “The key to SEO success is to saturate the content landscape.” On the surface, this seems … yucky. We want quality over quantity, right? Well … it depends.

      {grow}in Content- 10 readers -
  • Finding your place on the web, when it seems so crowded out here

    … that most of the content from this search is about digital agencies in Philadelphia, not necessarily digital marketing in Philadelphia. And none of the results are videos. Could she own a niche by creating video content for customers in her region? In my book KNOWN: The handbook for building and unleashing your personal brand in the digital age…

    {grow}in Social- 15 readers -
  • Social media engagement is a lousy metric

    … math — the vast majority of people who read my stuff will never comment. And that’s OK. Engagement is not necessarily a measurement of impact. The connection is real I believe one of the greatest opportunities with social media marketing is to build an emotional connection with people that leads to business benefits over time. But that doesn’t mean…

    {grow}in Social- 20 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments…

    {grow}- 33 readers -
  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 16 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 30 readers -
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