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  • Search Engine Land’s most engaging stories of 2016: A whole lotta Google

    … Land Facebook and Twitter communities over the past 12 months. Out of the top 10 most socially engaging stories across those communities — 20 stories in total — only ONE was not about Google. (Even the honorable mention in the Twitter roundup was from the Google Dance earlier this year during SMX West. It literally was our 7th most popular tweet…

    Search Engine Landin SEO Google- 33 readers -
  • Going viral: The top social media marketing columns of 2016

    … at the social media trends that reigned in 2016 and how marketers reacted to them. It’s no surprise that Facebook dominated our columnists’ headlines this year; with over 1.18 billion daily active users, it’s hard to tune out the social media megabeast. Our columnists looked at the Facebook trends and strategies that mattered the most to our readers, from…

    Marketing Landin Social- 16 readers -
  • Getting down to business: Our top CMO Zone columns for 2016

    … senior marketers in our industry are doing right. Some of our most popular columns looked at the latest trends in digital marketing and explained how savvy marketers can evolve to get a leg up on their competitors. Others, like the Q&As in our new “Driving the Modern Marketing Organization” series from contributors Nadine Dietz and Erica Seidel…

    Marketing Land- 14 readers -
  • SEM’s legit: Our top paid search columns of 2016

    … the most discussed event of the year was when Google removed the right rail ads from desktop search results in an effort to make the layout more consistent with its mobile SERPs. Four of our ten most widely read articles of the year were focused on this change, including a two data-driven pieces by PPC expert Larry Kim and an article from Google’s own…

    Search Engine Landin Paid Search SEO- 20 readers -
  • Eat Local: Our Top 10 Local Search Columns of 2016

    … 855, Google+ 0, LinkedIn 794 How To Localize Google Search Results by Clay Cazier, published on 1/13/2016 Social activity: Facebook 622, Google+ 0, LinkedIn 393 10 Ways To Simplify Your Local Marketing Strategy In 2016 by Wesley Young, published on 1/4/2016 Social activity: Facebook 1,062, Google+ 337, LinkedIn 947 Google Is Fixing The “Permanently…

    Search Engine Landin SEO- 18 readers -
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