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    … Land Facebook and Twitter communities over the past 12 months. Out of the top 10 most socially engaging stories across those communities — 20 stories in total — only ONE was not about Google. (Even the honorable mention in the Twitter roundup was from the Google Dance earlier this year during SMX West. It literally was our 7th most popular tweet…

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    … at the social media trends that reigned in 2016 and how marketers reacted to them. It’s no surprise that Facebook dominated our columnists’ headlines this year; with over 1.18 billion daily active users, it’s hard to tune out the social media megabeast. Our columnists looked at the Facebook trends and strategies that mattered the most to our readers, from…

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    … 1123 What every startup needs to know about marketing by Mary Wallace, published on 1/5/2016 Social activity: Facebook 622, Google+ 0, LinkedIn 860 The evolution of digital marketing and changing customer expectations by Scott Rayden, published on 1/27/2016 Social activity: Facebook 274, Google+ 66, LinkedIn 471 3 digital marketing trends the customer…

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    … all columns published through November 30, 2016. Social data provided by SharedCount. About The Author Jessica Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew…

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  • Eat Local: Our Top 10 Local Search Columns of 2016

    … of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com. …

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