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  • Search Engine Land’s most engaging stories of 2016: A whole lotta Google

    … Land Facebook and Twitter communities over the past 12 months. Out of the top 10 most socially engaging stories across those communities — 20 stories in total — only ONE was not about Google. (Even the honorable mention in the Twitter roundup was from the Google Dance earlier this year during SMX West. It literally was our 7th most popular tweet…

    Search Engine Landin SEO Google- 42 readers -
  • Getting down to business: Our top CMO Zone columns for 2016

    … senior marketers in our industry are doing right. Some of our most popular columns looked at the latest trends in digital marketing and explained how savvy marketers can evolve to get a leg up on their competitors. Others, like the Q&As in our new “Driving the Modern Marketing Organization” series from contributors Nadine Dietz and Erica Seidel…

    Marketing Land- 22 readers -
  • SEM’s legit: Our top paid search columns of 2016

    … the most discussed event of the year was when Google removed the right rail ads from desktop search results in an effort to make the layout more consistent with its mobile SERPs. Four of our ten most widely read articles of the year were focused on this change, including a two data-driven pieces by PPC expert Larry Kim and an article from Google’s own…

    Search Engine Landin Paid Search SEO- 29 readers -
  • Eat Local: Our Top 10 Local Search Columns of 2016

    … of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com. …

    Search Engine Landin SEO- 29 readers -
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