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  • Organic Food For Thought: Our Top All Things SEO Columns For 2015

    … It’s tough being an SEO practitioner. Every time you think you’ve got the best practices down, some new development comes along that forces you to change your tactics or adjust your strategy. From algorithm updates to SERP layout adjustments to new search features, optimizing a website for organic search can often feel like trying to hit…

    Search Engine Landin SEO- 14 readers -
  • PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

    … in which to invest their paid search efforts. AdWords also released a handful of exciting new features in 2015, including Customer Match and Call-Only ads. Yet despite all these new developments, readers on this site seemed most interested in columns that focused on broader topics related to account and campaign management. Frederick Vallaeys…

    Search Engine Landin Paid Search SEO- 19 readers -
  • Email Marketing In 2015: The Most Popular Columns Of The Year

    … The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the growth of mobile has made email an “anywhere, anytime” platform. The columns that interested Marketing Land’s readers most in 2015 included several of Susan Waldes’ looks at Gmail — both Gmail Sponsored…

    Pamela Parker/ Marketing Landin EMail- 19 readers -
  • A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015

    As more consumers turn to their mobile devices as their primary way to interact, entertain and consume, there’s no question that mobile is the future of marketing. But that message hit home even harder this year, with Google’s official announcement that more searches come from mobile than desktops, along with the tech giant’s long-anticipated release of its mobile-friendly algorithm.

    Marketing Land- 20 readers -
  • Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015

    … begun to forgo link building altogether (often in favor of content marketing), fearing that the tactic is simply too risky. But the fact remains that links are the most important off-page signal for search engine rankings, and strategic link acquisition is therefore critical for effective search engine optimization. For SEO efforts to reach…

    Search Engine Landin SEO- 15 readers -
  • Up Close With Programmatic: The Year’s 10 Most Popular Display Columns

    … Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display advertising landscape this year. More and more brands latched onto programmatic advertising as a way to maximize their return on investments, with programmatic ad revenue expected to hit more than $15 billion…

    Marketing Landin Display- 13 readers -
  • Reader Buy-In: Marketing Land’s Top 10 Retail Columns Of 2015

    … you’ll see the ten most popular columns in the retail category in the first 11 months of 2015. Check out these great columns for important insights for this year and well beyond! Many thanks to all of our amazing columnists — especially David Rekuc and Jordan Elkind, who merited multiple mentions on this list. Why Most Brands Fail At E-Commerce (And 4…

    Pamela Parker/ Marketing Land- 24 readers -
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