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  • Search Engine Land’s most engaging stories of 2016: A whole lotta Google

    I wasn’t exaggerating with that title. Sure, we cover a lot of Google-related news here on Search Engine Land, but now it can be definitively stated that it’s (in part) because that’s what you, our readers, crave. We tallied all of the likes, favorites, shares, clicks, retweets and so on for every single social post across the Search Engine Land Facebook and Twitter communit ...

    Search Engine Land- 30 readers -
  • Going viral: The top social media marketing columns of 2016

    … our top 10 social media marketing columns of 2016: 5 Yelp facts business owners should know (but most don’t) by Brian Patterson, published on 2/16/2016. Social activity: Facebook 244, Google+ 41, LinkedIn 314 Instagram advertising: What’s working? by Andrew Waber, published on 1/6/2016. Social activity: Facebook 360, Google+ 0, LinkedIn 426…

    Marketing Landin Social- 15 readers -
  • Getting down to business: Our top CMO Zone columns for 2016

    … There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI. That’s why many of our readers tuned into the inside tips and strategies shared by our talented CMO Zone columnists. After all, if you want to stay ahead of the curve, you can’t afford to miss what the top…

    Marketing Land- 13 readers -
  • SEM’s legit: Our top paid search columns of 2016

    … resonated with search engine marketers in 2016? Check out our top ten paid search columns to find out: Google’s New SERP Layout: The Biggest Winners & Losers by Larry Kim, published on 2/24/2016. Social activity: Facebook 751, Google+ 196, LinkedIn 1234 Google’s Take On The Recent Changes To The Results Page by Matt Lawson, published on 3/2/2016…

    Search Engine Landin Paid Search SEO- 17 readers -
  • Eat Local: Our Top 10 Local Search Columns of 2016

    …. This update was thought to be the largest adjustment to the local search results since the Pigeon update of 2014, reportedly impacting 64 percent of local SERPs. The local search community certainly took note, as columnist Joy Hawkins’ Possum explainer was our top local search column of the year. So, was 2016 a great year for SEO? Check out our top 10…

    Search Engine Landin SEO- 11 readers -
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016

    … We’ve already known for quite some time that mobile is the future of marketing, but 2016 drove that point home even further, with mobile making up nearly half of all online ad revenues in the first half of the year, according to the Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones…

    Marketing Landin SEO- 18 readers -
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