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  • Going viral: The top social media marketing columns of 2016

    …. Of course, even the savviest social media marketers aren’t going to get very far if they can’t hold their audience’s attention. Engagement was a hot topic among our readers, as marketers sought to understand why it’s dropping across social channels and how to fight back to get more likes, shares and comments on posts. For these stories and more, check out…

    Marketing Landin Social- 18 readers -
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    … There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI. That’s why many of our readers tuned into the inside tips and strategies shared by our talented CMO Zone columnists. After all, if you want to stay ahead of the curve, you can’t afford to miss what the top…

    Marketing Land- 16 readers -
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    This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them make sense of it all.

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  • Eat Local: Our Top 10 Local Search Columns of 2016

    … by SharedCount. About The Author Jessica Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course…

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