Motor Cortex

Motor cortex is the region of the cerebral cortex involved in the planning, control, and execution of voluntary movements.
Posts about Motor Cortex
  • Why Brand Storytelling Works

    … dedicated to registering smells is engaged. Along the same lines, if you read a verb such as “kicked,” the relevant section of your motor cortex (responsible for controlling muscle movements) “perks up,” so to speak. Some experiments seem to show that metaphorical phrases—the kind you often encounter in stories—more reliably generates these kinds…

    Omar Kattan/ Omar Kattanin Content- 13 readers -
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