Mountain Dew

Mountain Dew (stylized as Mtn Dew in the United States) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards." A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States and Canada.
Posts about Mountain Dew
  • 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand

    … In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy…

    The Content Strategist- 10 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … commenter called it “the most infuriating hide-the-content ad ploy I’ve ever seen.” Or consider The Atlantic, which found itself embroiled in a controversy for publishing sponsored content in the form of an advertorial from the Church of Scientology. Mistakes like these make consumers feel annoyed, deceived and unfavorable toward brands…

    AllTwitter- 12 readers -
  • The Super Bowl Gets Weird with Puppymonkeybaby

    …, literally a figure with a pug’s face, a monkey’s torso and arms and a baby’s legs, walks into the room and offers them Mountain Dew Kickstart, a drink that combines Mountain Dew, juice and caffeine. I’m not sure why I’m trying to rationalize this, but the Puppymonkeybaby is a really weird analogy for the Mountain Dew drink. It’s three things…

    The Blog Heraldin Twitter- 14 readers -
  • Mobile Video Ads Are About The Story Without The Sale

    … Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Quiz: What Brand Are You?

    … Warning: This quiz may throw you into the pits of an existential crisis. The post Quiz: What Brand Are You? appeared first on The Content Strategist…

    The Content Strategist- 7 readers -
  • How to Create Social Videos With Your Smartphone

    … or a bicycle ride through New York City. Brands like Taco Bell, Mountain Dew and Foot Locker have found creative ways to tell product stories using this video style. Time-lapse videos work for brands a lot like product placement does in the movies. The piece itself needs to be entertaining enough to engage the viewer. The brand or product element…

    Social Media Examinerin Twitter How To's- 23 readers -
  • The secret lives of consumers revealed by data, in GIFs

    … they are: Not every couch potato is a lazy ne’er do well. Some, like those sitting at this demographic intersection, are just new parents. Neustar data shows that Netflix power-watchers are more likely to have had a baby in the last 12 months (or have one on the way). Without much time for themselves, they subsist on quick-fix meals and take-out. What…

    Digiday- 8 readers -
  • How To Create An Enticing Call-To-Action

    … an ebook, signing up for a webinar, attend an industry event, take part in a contest, or get a gift coupon. A CTA could be conveniently placed in your marketing from a landing page, to ebook, or your blog post. I have given the instance of Mountain Dew over here. Have a look at the call-to-action circled in red. The moment you roll-over your…

    WooRank Blogin Google Facebook Twitter How To's- 6 readers -
  • Why Precise Interest Targeting on Facebook and Native Advertising Are a Natural Fit

    … to skateboarding, music and video games that might be of interest to Mountain Dew drinkers. In this Facebook post, Mountain Dew promoted an interview with professional skateboarder Paul Rodriguez that was published on its Green Label platform. This is a great example of how brands can create native advertising content that is relevant to their customers…

    AllFacebookin Social- 4 readers -
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