Mountain Dew

Mountain Dew (stylized as Mtn Dew in the United States) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards." A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States and Canada.
Posts about Mountain Dew
  • 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand

    … In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy…

    The Content Strategist- 11 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …, but it’s not exactly something that can be manufactured. When brands try, there’s a high chance that it will come off forced and inauthentic, which drives millennials away for good. Take Mountain Dew’s “twerking” commercial. Twerking may have emerged as a viral internet phenomenon, but Mountain Dew didn’t win any points for its bizarre ads…

    AllTwitter- 16 readers -
  • The Super Bowl Gets Weird with Puppymonkeybaby

    …, literally a figure with a pug’s face, a monkey’s torso and arms and a baby’s legs, walks into the room and offers them Mountain Dew Kickstart, a drink that combines Mountain Dew, juice and caffeine. I’m not sure why I’m trying to rationalize this, but the Puppymonkeybaby is a really weird analogy for the Mountain Dew drink. It’s three things…

    The Blog Heraldin Twitter- 15 readers -
  • Mobile Video Ads Are About The Story Without The Sale

    … Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Quiz: What Brand Are You?

    … Warning: This quiz may throw you into the pits of an existential crisis. The post Quiz: What Brand Are You? appeared first on The Content Strategist…

    The Content Strategist- 7 readers -
  • How to Create Social Videos With Your Smartphone

    … or a bicycle ride through New York City. Brands like Taco Bell, Mountain Dew and Foot Locker have found creative ways to tell product stories using this video style. Time-lapse videos work for brands a lot like product placement does in the movies. The piece itself needs to be entertaining enough to engage the viewer. The brand or product element…

    Social Media Examinerin Twitter How To's- 25 readers -
  • The secret lives of consumers revealed by data, in GIFs

    … the Mercedes G-Class, Lexus Gx 470 and the BMW X5, — and clean out retailers like Ann Taylor, Brooks Brothers and Babies”R”Us. What it means: These are affluent people with little time for your brand message; they fast-forward through your television ads. In fact, our data shows these consumers are likely to leave the room during ads. Don’t try to sell…

    Digiday- 9 readers -
  • How To Create An Enticing Call-To-Action

    …. # 5 – Don’t have internal competition of CTAs Don’t let the main CTA go unnoticed with a number of CTAs on the same page. It’s a good practice to have fewer distractions that would let them stay on the same page and follow your instructions. You don’t want their eyes to wander to the sidebar and follow an advertisement that leads to another website…

    WooRank Blogin Google Facebook Twitter How To's- 8 readers -
  • Coke gets nostalgic with the relaunch of its Surge brand

    … release is tailor made for the millennial market. “The fact that Coke is only relaunching the product in one marketplace (Amazon) speaks to this even more: they recognize that Surge is a kitsch product, and are treating it as such,” said Erik Devaney, content strategist at HubSpot. “You can’t go down to the corner store today and buy Pogs or Beanie…

    Tanya Dua/ Digidayin Social Facebook Twitter- 2 readers -
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