Mountain Dew

Mountain Dew (stylized as Mtn Dew in the United States) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards." A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States and Canada.
Posts about Mountain Dew
  • 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand

    … In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy…

    The Content Strategist- 12 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …, but it’s not exactly something that can be manufactured. When brands try, there’s a high chance that it will come off forced and inauthentic, which drives millennials away for good. Take Mountain Dew’s “twerking” commercial. Twerking may have emerged as a viral internet phenomenon, but Mountain Dew didn’t win any points for its bizarre ads…

    AllTwitter- 28 readers -
  • The Super Bowl Gets Weird with Puppymonkeybaby

    Super Bowl 50 will probably be remembered as Peyton Manning’s last game and a huge moment in Cam Newton’s maturity as an NFL quarterback. (Coldplay has virtually already been forgotten, thankfully.) But Super Bowl 50 will also be remembered for one of the strangest commercials I’ve ever seen: Mountain Dew’s Puppymonkeybaby.

    The Blog Herald- 18 readers -
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