Mountain Dew

Mountain Dew (stylized as Mtn Dew in the United States) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards." A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States and Canada.
Posts about Mountain Dew
  • 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand

    … In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy…

    The Content Strategist- 12 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … and pop-ups to informative, relevant banners and native ads, media companies are still struggling to find the best balance of ads that resonate without disrupting the user experience. Take The Next Web, which launched a new ad format that pushes articles out of the way and automatically starts playing a video ad that is nearly impossible to exit. One…

    AllTwitter- 26 readers -
  • The Super Bowl Gets Weird with Puppymonkeybaby

    …, literally a figure with a pug’s face, a monkey’s torso and arms and a baby’s legs, walks into the room and offers them Mountain Dew Kickstart, a drink that combines Mountain Dew, juice and caffeine. I’m not sure why I’m trying to rationalize this, but the Puppymonkeybaby is a really weird analogy for the Mountain Dew drink. It’s three things…

    The Blog Heraldin Twitter- 16 readers -
  • Mobile Video Ads Are About The Story Without The Sale

    … Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • Quiz: What Brand Are You?

    … Warning: This quiz may throw you into the pits of an existential crisis. The post Quiz: What Brand Are You? appeared first on The Content Strategist…

    The Content Strategist- 7 readers -
  • How to Create Social Videos With Your Smartphone

    … or a bicycle ride through New York City. Brands like Taco Bell, Mountain Dew and Foot Locker have found creative ways to tell product stories using this video style. Time-lapse videos work for brands a lot like product placement does in the movies. The piece itself needs to be entertaining enough to engage the viewer. The brand or product element…

    Social Media Examinerin Twitter How To's- 30 readers -
  • The secret lives of consumers revealed by data, in GIFs

    … data sets to pinpoint true marketing opportunities. We did just that. Here’s what we found, illustrated in handy Venn Diagrams. Life in the HOV lane Who they are: Neustar’s consumer data showed that these body-conscious, type-A have-it-all’ers are, among other things, big Diet Coke drinkers: they roll large in luxury SUVs — preferring…

    Digiday- 12 readers -
  • How To Create An Enticing Call-To-Action

    … an ebook, signing up for a webinar, attend an industry event, take part in a contest, or get a gift coupon. A CTA could be conveniently placed in your marketing from a landing page, to ebook, or your blog post. I have given the instance of Mountain Dew over here. Have a look at the call-to-action circled in red. The moment you roll-over your…

    WooRank Blogin Google Facebook Twitter How To's- 11 readers -
  • Coke gets nostalgic with the relaunch of its Surge brand

    … Coca Cola is betting that a surge of nostalgia can help it revive its dormant Surge brand, the caffeine-packed 1990s competitor to Pepsi’s Mountain Dew. The announcement this week — met with a chorus of cheers and OMGs on Twitter — was the culmination of a lobbying effort launched by a trio of (wait for it) millennials. Released in 1996…

    Tanya Dua/ Digidayin Social Facebook Twitter- 4 readers -
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