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… YouTube released its YouTube AdBlitz 10-Year Anniversary Report, which analyzed the performance of Super Bowl ads on the video-sharing platform over the past nine years. The report showed that the top 20 Super Bowl ads on YouTube from 2008 through 2016 have accounted for more than 440 million minutes of total watch time. YouTube determined…
… In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy…
…, but it’s not exactly something that can be manufactured. When brands try, there’s a high chance that it will come off forced and inauthentic, which drives millennials away for good. Take Mountain Dew’s “twerking” commercial. Twerking may have emerged as a viral internet phenomenon, but Mountain Dew didn’t win any points for its bizarre ads…
Super Bowl 50 will probably be remembered as Peyton Manning’s last game and a huge moment in Cam Newton’s maturity as an NFL quarterback. (Coldplay has virtually already been forgotten, thankfully.) But Super Bowl 50 will also be remembered for one of the strangest commercials I’ve ever seen: Mountain Dew’s Puppymonkeybaby.