Mountain Dew

Mountain Dew (stylized as Mtn Dew in the United States) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards." A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States and Canada.
Posts about Mountain Dew
  • 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand

    … In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy…

    The Content Strategist- 12 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … and engaging means delivering ads that are “authentic.” Snapchat realized that if ads are not authentic and sharable, they are unsuccessful, and it is ushering in a new era of advertising through a wealth of new ad formats that blur the lines between advertising and content. In what some are calling a pre-initial public offering push, Snapchat has…

    AllTwitter- 18 readers -
  • The Super Bowl Gets Weird with Puppymonkeybaby

    …, literally a figure with a pug’s face, a monkey’s torso and arms and a baby’s legs, walks into the room and offers them Mountain Dew Kickstart, a drink that combines Mountain Dew, juice and caffeine. I’m not sure why I’m trying to rationalize this, but the Puppymonkeybaby is a really weird analogy for the Mountain Dew drink. It’s three things…

    The Blog Heraldin Twitter- 16 readers -
  • Mobile Video Ads Are About The Story Without The Sale

    … Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Quiz: What Brand Are You?

    … Warning: This quiz may throw you into the pits of an existential crisis. The post Quiz: What Brand Are You? appeared first on The Content Strategist…

    The Content Strategist- 7 readers -
  • How to Create Social Videos With Your Smartphone

    … to create social videos using your phone. #1: Choose Your Channel Before you start creating a video, you should choose a primary channel for sharing that video. This article focuses on the three most popular channels for hosting and sharing social video: Instagram, Vine and YouTube. Instagram allows you to post videos 3 to 15 seconds in length. You can…

    Social Media Examinerin Twitter How To's- 27 readers -
  • The secret lives of consumers revealed by data, in GIFs

    … on at least one mobile device. What it means: This group spends fast and early on technology: they buy new technology without hesitation and lead their friends in the gadget race. Forget Mountain Dew — it’s Samsung that should be handing out free swag at the X-Games. Smackdowns in the suburbs Who they are: These occasional yogis and devout recyclers…

    Digiday- 12 readers -
  • How To Create An Enticing Call-To-Action

    How To Create An Enticing Call-To-Action You are doing the biggest mistake if you are just putting efforts to attract visitors to your website, and limit yourself to that. In order to convert the visitors, you need strong, eye-catchy calls-to-action (CTA). In fact, CTA’s turn your website into a dynamic digital marketing asset instead of just a stationary thing that is doin ...

    WooRank Blog- 9 readers -
  • Coke gets nostalgic with the relaunch of its Surge brand

    … Coca Cola is betting that a surge of nostalgia can help it revive its dormant Surge brand, the caffeine-packed 1990s competitor to Pepsi’s Mountain Dew. The announcement this week — met with a chorus of cheers and OMGs on Twitter — was the culmination of a lobbying effort launched by a trio of (wait for it) millennials. Released in 1996…

    Tanya Dua/ Digidayin Social Facebook Twitter- 3 readers -
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