Mountain Dew

Mountain Dew (stylized as Mtn Dew in the United States) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards." A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States and Canada.
Posts about Mountain Dew
  • 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand

    … In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy…

    The Content Strategist- 12 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …, but it’s not exactly something that can be manufactured. When brands try, there’s a high chance that it will come off forced and inauthentic, which drives millennials away for good. Take Mountain Dew’s “twerking” commercial. Twerking may have emerged as a viral internet phenomenon, but Mountain Dew didn’t win any points for its bizarre ads…

    AllTwitter- 27 readers -
  • The Super Bowl Gets Weird with Puppymonkeybaby

    …, literally a figure with a pug’s face, a monkey’s torso and arms and a baby’s legs, walks into the room and offers them Mountain Dew Kickstart, a drink that combines Mountain Dew, juice and caffeine. I’m not sure why I’m trying to rationalize this, but the Puppymonkeybaby is a really weird analogy for the Mountain Dew drink. It’s three things…

    The Blog Heraldin Twitter- 17 readers -
  • Mobile Video Ads Are About The Story Without The Sale

    … Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • Quiz: What Brand Are You?

    … Warning: This quiz may throw you into the pits of an existential crisis. The post Quiz: What Brand Are You? appeared first on The Content Strategist…

    The Content Strategist- 9 readers -
  • How to Create Social Videos With Your Smartphone

    … upload and combine videos from your phone or record a video using the app’s camera function. Videos are cropped in a square shape to match the popular aesthetic of their photos. Instagram posts show up as native photos or videos in Facebook, but as links in Twitter. An example of an Instagram post on Facebook. Instagram is a great place for your…

    Social Media Examinerin Twitter How To's- 31 readers -
  • The secret lives of consumers revealed by data, in GIFs

    … on at least one mobile device. What it means: This group spends fast and early on technology: they buy new technology without hesitation and lead their friends in the gadget race. Forget Mountain Dew — it’s Samsung that should be handing out free swag at the X-Games. Smackdowns in the suburbs Who they are: These occasional yogis and devout recyclers…

    Digiday- 12 readers -
  • How To Create An Enticing Call-To-Action

    … an ebook, signing up for a webinar, attend an industry event, take part in a contest, or get a gift coupon. A CTA could be conveniently placed in your marketing from a landing page, to ebook, or your blog post. I have given the instance of Mountain Dew over here. Have a look at the call-to-action circled in red. The moment you roll-over your…

    WooRank Blogin Google Facebook Twitter How To's- 11 readers -
  • Coke gets nostalgic with the relaunch of its Surge brand

    …. The successful reanimation of Surge is part of a broader trend in marketing, especially when it comes to reaching out to millennials: nostalgia sells. Microsoft played the nostalgia card while promoting its new version of the Internet Explorer in 2013, taking its 90s consumers on time-travel through a two-minute video. Jack Daniels launched its…

    Tanya Dua/ Digidayin Social Facebook Twitter- 7 readers -
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