Mountain Dew

Mountain Dew (stylized as Mtn Dew in the United States) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards." A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States and Canada.
Posts about Mountain Dew
  • 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand

    … they bought with their older brother’s ID, but instead, they’re helping Mountain Dew’s marketing team make a tough decision with a heated game of Dew pong. It’s probably only a matter of time before Mountain Dew shoves them in a van and takes them around the country to battle other #brandevangelists. Personally, I think Nancy Calvillo could kick…

    The Content Strategist- 11 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …, but it’s not exactly something that can be manufactured. When brands try, there’s a high chance that it will come off forced and inauthentic, which drives millennials away for good. Take Mountain Dew’s “twerking” commercial. Twerking may have emerged as a viral internet phenomenon, but Mountain Dew didn’t win any points for its bizarre ads…

    AllTwitter- 15 readers -
  • The Super Bowl Gets Weird with Puppymonkeybaby

    … Super Bowl 50 will probably be remembered as Peyton Manning’s last game and a huge moment in Cam Newton’s maturity as an NFL quarterback. (Coldplay has virtually already been forgotten, thankfully.) But Super Bowl 50 will also be remembered for one of the strangest commercials I’ve ever seen: Mountain Dew’s Puppymonkeybaby. We’ve had weird…

    The Blog Heraldin Twitter- 15 readers -
  • Mobile Video Ads Are About The Story Without The Sale

    … Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Quiz: What Brand Are You?

    … Warning: This quiz may throw you into the pits of an existential crisis. The post Quiz: What Brand Are You? appeared first on The Content Strategist…

    The Content Strategist- 7 readers -
  • How to Create Social Videos With Your Smartphone

    … to create social videos using your phone. #1: Choose Your Channel Before you start creating a video, you should choose a primary channel for sharing that video. This article focuses on the three most popular channels for hosting and sharing social video: Instagram, Vine and YouTube. Instagram allows you to post videos 3 to 15 seconds in length. You can…

    Social Media Examinerin Twitter How To's- 24 readers -
  • The secret lives of consumers revealed by data, in GIFs

    … they are: Not every couch potato is a lazy ne’er do well. Some, like those sitting at this demographic intersection, are just new parents. Neustar data shows that Netflix power-watchers are more likely to have had a baby in the last 12 months (or have one on the way). Without much time for themselves, they subsist on quick-fix meals and take-out. What…

    Digiday- 9 readers -
  • How To Create An Enticing Call-To-Action

    … an ebook, signing up for a webinar, attend an industry event, take part in a contest, or get a gift coupon. A CTA could be conveniently placed in your marketing from a landing page, to ebook, or your blog post. I have given the instance of Mountain Dew over here. Have a look at the call-to-action circled in red. The moment you roll-over your…

    WooRank Blogin Google Facebook Twitter How To's- 8 readers -
  • Coke gets nostalgic with the relaunch of its Surge brand

    … Coca Cola is betting that a surge of nostalgia can help it revive its dormant Surge brand, the caffeine-packed 1990s competitor to Pepsi’s Mountain Dew. The announcement this week — met with a chorus of cheers and OMGs on Twitter — was the culmination of a lobbying effort launched by a trio of (wait for it) millennials. Released in 1996…

    Tanya Dua/ Digidayin Social Facebook Twitter- 2 readers -
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