Movie Marketing

Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising and media, and interviews with the key people involved with the making of the film, like actors and directors. As with all business it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget.
Posts about Movie Marketing
  • What This 15-Year Old Scary Movie Teaches You About Content Marketing

    It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. Oh, and they took about 20 minutes a piece on my 56k dial-up modem. But why on earth were we doing that? The answer to that question lies in the marketing an ...

    John Rooney/ Search Engine People Blog- 18 readers -
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