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… to that question lies in the marketing and PR campaign used by Haxan Films and Artisan Entertainment for promotion of The Blair Witch Project. One of the earliest examples of a found footage movie, The Blair Witch Project followed three film students – Heather Donahue, Michael C Williams and Joshua Leonard – as they investigated the legend of the Blair…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Sheryl Sandberg & Katie Couric On Thriving Amidst Seismic Platform Shifts It’s a mobile world and both Katie Couric and Sheryl Sandberg are doing their best to help their companies adapt.
A new official Shaun the Sheep game from Aardman Animations! Apple link here: https://itunes.apple.com/gb/app/sheep-stack/id915858167?ls=1&mt=8 Google Play link here: https://play.google.com/store/apps/details?id=air.com.aardman.sheepstack Amazon Link here: http://www.amazon.co.uk/Aardman-Animations-Sheep-Stack/dp/B00NMOQDCU/ref=sr_1_2?s=mobile-apps&ie=UTF8&qid=1411 ...
… through word-of-mouth. It means the movie-going public no longer has to rely on official reviews and adverts on the side of a London bus to find out about the latest releases. Our own Christopher Ratcliff has already touched on this subject in an article about intriguing examples of online movie marketing, but I felt it was a topic that deserved…