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… conduct various searches using Google on a desktop. For example, participants were asked "Imagine you're moving from Toronto to Vancouver. Use Google to find a moving company in Toronto." Participants were all presented with the same Google SERP, no matter the search query. Mediative wanted to know where people look and click on the SERP the most…
Holistic SEO: The Foundation of Your Conversion Funnel posted by Laura Scott | October 16, 2014 | 4 comments Understanding your customers’ purchase behavior is crucial to maximizing the return from your marketing efforts. What is pulling them into your conversion funnel? Where do they exit? What is the difference between a visitor and a converter? One objective of holisti ...
Every purchase is a unique journey. A consumer starts with a need, desire, impulse or inspiration; he or she takes actions that lead toward the satisfaction of that feeling; and finally, he or she moves forward with a purchase. While this path always has a beginning and an end, it is rarely linear.