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The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour". This large study had participants conduct various searches using Google on a desktop.
Holistic SEO: The Foundation of Your Conversion Funnel posted by Laura Scott | October 16, 2014 | 4 comments Understanding your customers’ purchase behavior is crucial to maximizing the return from your marketing efforts. What is pulling them into your conversion funnel? Where do they exit? What is the difference between a visitor and a converter? One objective of holisti ...
… Tools Based On Consumer Preferences A May 2013 survey by CEB TowerGroup Insurance (PDF) found that a plurality (38%) of consumers prefer to shop for insurance on the web, but only 24% preferred to purchase insurance online. Most consumers prefer to finish the purchase and receive customer support through phone calls or in-person meetings. Knowing…