• 5 Ways Your Event Calendar Can Enhance SEO

      Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web.

      Marketing Technology Blogin Social SEO- 9 readers -
    • Maximize B2B Blog Results: 10 Tactics You Need

      How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half half of B2B marketers expect them ...

      Heidi Cohen/ Heidi Cohenin Content Blogging- 7 readers -
  • Moz Returns to SEO

    … Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been so challenged to walk the line between empathy and transparency. Never before have I had to get a blog post approved by my boss, board, and legal team. And so I ask, humbly, that you read this knowing that unlike most of my…

    Rand's Blogin Paid Search SEO- 23 readers -
  • Of Moz and the State of Industry

    … Moz, but the state of the Search industry SAAS companies as perceived by a subscriber to many of the tools these companies sell. The purpose of this post is not to criticise any company, but to open a debate, which I strongly ask you to participate in, while not attacking anyone or any of cited companies, being always respectful. August…

    Gianluca Fiorelli/ State of Digital- 12 readers -
  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    … absolutely vital to discover it and clean it up. This process is technically termed a ‘citation audit’. Citation audits generally begin with a combination of manual searches for NAP variants, plus the use of free tools like Moz Check Listing, which enable you to instantly assess the health of your NAP across some of the most important platforms…

    Miriam Ellis/ Marketing Technology Blog- 9 readers -
  • Moz to Eliminate 28% of Workforce

    … Moz is one of the better known digital marketing software providers. They have been in the business for about 12 years now, and have built a strong reputation for quality information and software that has been used by millions of marketers. The company really got its start in SEO, but they have been expanding into many other things…

    Michael Levanduski/ Performance Marketing Insiderin SEO- 10 readers -
  • The 4 P’s of Modern Search Engine Optimization

    … The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

    … these duplicates can become a serious problem, according to Moz Local’s GM Dudley Carr: “When a business is not where it’s supposed to be or the phone isn’t answered, it has significant brand impact for the business. And typically the customer will blame the brand, and not Google or Bing or Apple for the information.” Carr said that of the 75,000…

    David Hirschman/ Street Fight- 10 readers -
  • Finally, It’s Time to Retire Your WWW

    … now! Moz has a great breakdown of changes with 301 Redirects that Google has announced which are helping search-centric sites maintain their authority while modifying their site’s location. The two that are key, in my opinion, are: SSL – Google has encouraged websites going secure and announced there would be no impact in redirecting http…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • Are you paying enough attention to reviews in your local SEO?

    … or the SEO community. The business of reputation management has changed drastically with the advent of the internet. The BrightLocal Local Customer Review Survey 2015 found that 92% of customers will read online reviews to determine whether a local business is a good one, and that 80% of customers trust online reviews as much as a personal…

    Search Engine Watchin SEO- 14 readers -
  • Discovering the Moz Keyword Explorer

    … The wizards of Moz (ha) are back again with an exciting new tool for we eager SEO’ers. Released back in May, the Keyword Explorer has been a long time coming and some even believe that it is the only keyword research tool you need. While we’re still in the experimental stages and are not quite ready to abandon our precious Google Keyword Planner…

    Attacat of Edinburghin SEO- 8 readers -
  • Why Long Tail Pro is Switching from Moz to Majestic Link Data

    … Big news everybody. Starting today, Long Tail Pro is officially switching from using Moz metrics to Majestic metrics. Why? Well, here’s the cliff notes version. When Long Tail Pro was first released, Moz was pretty much the only game in town. However, in 2016, while Moz is still good… Majestic is great. Now, for those of you that care about…

    Spencer Haws/ Niche Pursuits- 20 readers -
  • Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

    … distrust in the marketplace, according to Moz CEO Sarah Bird, who will be a speaker at Street Fight Summit West next week in San Francisco. As a result, a lot of companies in local are trying to find new ways to establish online-to-offline attribution — so that business owners can know that the money they spend money on marketing actually results…

    Street Fight- 12 readers -
  • What I’d Change, Keep the Same, & Don’t Yet Know

    … are the responsibility of the engineers, the dev managers, the execs they report to, the execution plan, or the product design. I think I hate the not knowing most of all. There’s virtually no other practice at Moz I haven’t personally done the work on at some point – finance, HR, customer service, onboarding, marketing, product design, office…

    Rand's Blogin SEO- 9 readers -
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