Moz

  • 8 Tips for Running Your First Influencer Marketing Campaign

    … This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 percent? I don’t know about you, but that doesn’t seem like a good conversion rate for your hard-spent money. An area where we’re not seeing these kinds of rates of decline is influencer marketing. Just check out…

    Jordan Teicher/ The Content Strategist- 15 readers -
  • Moz Local Incorporates Google My Business Insights Into Platform

    … offered to marketers. According to Moz Local VP Mark Corley, the integration is differentiated by the functionality of its data presentation. “What really sets it apart is the real-time rollout, the slicing and dicing, and the ability to get access to that data quickly in whatever aggregate or subset you choose,” he said. The GMB API can enable…

    Street Fightin Google- 19 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 31 readers -
  • Can You Compete on Google with Big Business?

    … Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 33 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … at different points during the buying process. Handle wide range of content formats. Includes text, images, videos, audio and presentations. Many podcasters use blogs to distribute audio content. For example, Social Media Examiner’s Mike Stelzner hosts a weekly Friday podcast. Mike Stelzner’s Weekly Podcast distributed via the SocialMediaExaminer.com…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • 5 Ways Your Event Calendar Can Enhance SEO

    … shared links on social media help search engines determine the credibility and ranking of websites. Enable unique page titles and meta descriptions Then there’s old school SEO, the tried-and-true method of customizing meta titles and descriptions on individual pages to get them to rank for particular long- or short-tail keywords. Meta titles…

    Marketing Technology Blogin Social SEO- 17 readers -
  • Moz Returns to SEO

    … Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been so challenged to walk the line between empathy and transparency. Never before have I had to get a blog post approved by my boss, board, and legal team. And so I ask, humbly, that you read this knowing that unlike most of my…

    Rand's Blogin Paid Search SEO- 34 readers -
  • Of Moz and the State of Industry

    … SAAS are doing the same, albeit with some variation. The first case that comes to mind is the one of SEMRush, which since a few years is investing a huge effort in time, people and quite surely money in creating a strong community of SEOs around it own brand thanks to its social media actions, its blog and presence as sponsors at industry events…

    Gianluca Fiorelli/ State of Digital- 22 readers -
  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    … absolutely vital to discover it and clean it up. This process is technically termed a ‘citation audit’. Citation audits generally begin with a combination of manual searches for NAP variants, plus the use of free tools like Moz Check Listing, which enable you to instantly assess the health of your NAP across some of the most important platforms…

    Miriam Ellis/ Marketing Technology Blog- 18 readers -
  • Moz to Eliminate 28% of Workforce

    … PACEDm.com Moz is one of the better known digital marketing software providers. They have been in the business for about 12 years now, and have built a strong reputation for quality information and software that has been used by millions of marketers. The company really got its start in SEO, but they have been expanding into many other things…

    Michael Levanduski/ Performance Marketing Insiderin SEO- 13 readers -
  • The 4 P’s of Modern Search Engine Optimization

    … an investment in SEO isn’t going to get the return of other strategies. Those strategies are social promotion, paid promotion, public relations and building a premier content library. Social Promotion – Your prospects and clients aren’t visiting your site frequently. However, they are engaged socially. In order to connect where your prospects and clients…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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