• Moz Local Incorporates Google My Business Insights Into Platform

    … Moz Local Incorporates Google My Business Insights Into Platform February 1, 2017 by Lainie Rowland Leave a Comment Filed Under: News Seattle-based SEO software company Moz announced this morning that it is integrating Google My Business (GMB) Insights data into the Moz Local platform. The platform, which allows businesses to post and update…

    Street Fightin Google- 19 readers -
  • Can You Compete on Google with Big Business?

    Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results.

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … they can maintain. Determine the schedule and content that work best for your business. For example, Spin Sucks’s Gini Dietrich publishes a video curation post every Saturday. It’s fun content her audience enjoys consuming. It’s entitled “Gin & Topics”, a play on her name. Test different options. Pricenomics uses a small $50 budget to A/B test…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • 5 Ways Your Event Calendar Can Enhance SEO

    … Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable…

    Marketing Technology Blogin Social SEO- 15 readers -
  • Moz Returns to SEO

    … “insider-baseball” posts, this one takes a step back from my usual, all-cards-on-the-table approach in order to be respectful of people who’ve left Moz and those who are still there. On August 10th, I attended a board meeting during which it was decided that the company I co-founded and used to run, would change the strategy we’d been pursuing over…

    Rand's Blogin Paid Search SEO- 33 readers -
  • Of Moz and the State of Industry

    … Disclaimer Many of you, readers, may do not know that I am a Moz Associate, apart from being an independent Strategic SEO consultant and blogger for However, as an Associate, I am not a Moz employee, therefore I do not know the details that led to the recent layoff of 60 Moz’s employees. This post, then, will not be around…

    Gianluca Fiorelli/ State of Digital- 20 readers -
  • Moz to Eliminate 28% of Workforce

    … such as social media, keyword research, content marketing, and much more. The company, however, is struggling with the added weight of all of these other areas. To help streamline their services and improve profitability, they have just announced that they will be laying off 28% of their workforce, including contractors and employees. Sarah Bird…

    Michael Levanduski/ Performance Marketing Insiderin SEO- 13 readers -
  • The 4 P’s of Modern Search Engine Optimization

    … The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

    … a different procedure for how it’s done. “If you are an enterprise with 100,000 duplicates, to try and do this manually… it’s simply impossible to do, you wouldn’t be able to keep up with it,” says Moz CEO Sarah Bird. “And trying to do it across all of these different aggregators and directories, you have to learn each of their processes. So the value…

    David Hirschman/ Street Fight- 15 readers -
  • Finally, It’s Time to Retire Your WWW

    … now! Moz has a great breakdown of changes with 301 Redirects that Google has announced which are helping search-centric sites maintain their authority while modifying their site’s location. The two that are key, in my opinion, are: SSL – Google has encouraged websites going secure and announced there would be no impact in redirecting http…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Are you paying enough attention to reviews in your local SEO?

    … or the SEO community. The business of reputation management has changed drastically with the advent of the internet. The BrightLocal Local Customer Review Survey 2015 found that 92% of customers will read online reviews to determine whether a local business is a good one, and that 80% of customers trust online reviews as much as a personal…

    Search Engine Watchin SEO- 23 readers -
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