Moz

  • Maximize B2B Blog Results: 10 Tactics You Need

    … in December 2015. Results: 500,000+ readers. Blog audit improve organic search. Update existing blog content and delete out-of-date information signals quality content for search engines. After an audit, Phase Design Studio’s content yielded an eightfold lead increase (Source: Moz). Moz Chart: 8X Lead Improvement Post Audit B2B blog audit benefit…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • 5 Ways Your Event Calendar Can Enhance SEO

    … Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable…

    Marketing Technology Blogin Social SEO- 13 readers -
  • Moz Returns to SEO

    … “insider-baseball” posts, this one takes a step back from my usual, all-cards-on-the-table approach in order to be respectful of people who’ve left Moz and those who are still there. On August 10th, I attended a board meeting during which it was decided that the company I co-founded and used to run, would change the strategy we’d been pursuing over…

    Rand's Blogin Paid Search SEO- 28 readers -
  • Of Moz and the State of Industry

    … Disclaimer Many of you, readers, may do not know that I am a Moz Associate, apart from being an independent Strategic SEO consultant and blogger for Stateofdigital.com. However, as an Associate, I am not a Moz employee, therefore I do not know the details that led to the recent layoff of 60 Moz’s employees. This post, then, will not be around…

    Gianluca Fiorelli/ State of Digital- 18 readers -
  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    … absolutely vital to discover it and clean it up. This process is technically termed a ‘citation audit’. Citation audits generally begin with a combination of manual searches for NAP variants, plus the use of free tools like Moz Check Listing, which enable you to instantly assess the health of your NAP across some of the most important platforms…

    Miriam Ellis/ Marketing Technology Blog- 13 readers -
  • Moz to Eliminate 28% of Workforce

    … PACEDm.com Moz is one of the better known digital marketing software providers. They have been in the business for about 12 years now, and have built a strong reputation for quality information and software that has been used by millions of marketers. The company really got its start in SEO, but they have been expanding into many other things…

    Michael Levanduski/ Performance Marketing Insiderin SEO- 11 readers -
  • The 4 P’s of Modern Search Engine Optimization

    … The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

    … these duplicates can become a serious problem, according to Moz Local’s GM Dudley Carr: “When a business is not where it’s supposed to be or the phone isn’t answered, it has significant brand impact for the business. And typically the customer will blame the brand, and not Google or Bing or Apple for the information.” Carr said that of the 75,000…

    David Hirschman/ Street Fight- 13 readers -
  • Finally, It’s Time to Retire Your WWW

    … now! Moz has a great breakdown of changes with 301 Redirects that Google has announced which are helping search-centric sites maintain their authority while modifying their site’s location. The two that are key, in my opinion, are: SSL – Google has encouraged websites going secure and announced there would be no impact in redirecting http…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Are you paying enough attention to reviews in your local SEO?

    … it,” he said. “Which I think can offer them a competitive advantage. If only a small percentage are paying attention to their reviews and online reputation, including yourself, that can give you an advantage.” In its local search ranking factors for 2015, Moz ranked review signals – which encompasses review quantity, velocity and diversity – seventh out…

    Search Engine Watchin SEO- 22 readers -
  • Discovering the Moz Keyword Explorer

    … The wizards of Moz (ha) are back again with an exciting new tool for we eager SEO’ers. Released back in May, the Keyword Explorer has been a long time coming and some even believe that it is the only keyword research tool you need. While we’re still in the experimental stages and are not quite ready to abandon our precious Google Keyword Planner…

    Attacat of Edinburghin SEO- 12 readers -
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