Moz

  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • 5 Ways Your Event Calendar Can Enhance SEO

    … Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable…

    Marketing Technology Blogin Social SEO- 10 readers -
  • Moz Returns to SEO

    … “insider-baseball” posts, this one takes a step back from my usual, all-cards-on-the-table approach in order to be respectful of people who’ve left Moz and those who are still there. On August 10th, I attended a board meeting during which it was decided that the company I co-founded and used to run, would change the strategy we’d been pursuing over…

    Rand's Blogin Paid Search SEO- 27 readers -
  • Of Moz and the State of Industry

    … that all the people, who were forced to leave Moz, will very soon find a new exciting job (check and share their profiles, here on hiremoz.com). What I was not expecting was that this decision also included part of the Community team. I say part and not entire, because people like Trevor Klein and Felicia Crawford (Blog area) or Rachel Goodman…

    Gianluca Fiorelli/ State of Digital- 15 readers -
  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    … absolutely vital to discover it and clean it up. This process is technically termed a ‘citation audit’. Citation audits generally begin with a combination of manual searches for NAP variants, plus the use of free tools like Moz Check Listing, which enable you to instantly assess the health of your NAP across some of the most important platforms…

    Miriam Ellis/ Marketing Technology Blog- 11 readers -
  • Moz to Eliminate 28% of Workforce

    … PACEDm.com Moz is one of the better known digital marketing software providers. They have been in the business for about 12 years now, and have built a strong reputation for quality information and software that has been used by millions of marketers. The company really got its start in SEO, but they have been expanding into many other things…

    Michael Levanduski/ Performance Marketing Insiderin SEO- 11 readers -
  • The 4 P’s of Modern Search Engine Optimization

    … The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

    … these duplicates can become a serious problem, according to Moz Local’s GM Dudley Carr: “When a business is not where it’s supposed to be or the phone isn’t answered, it has significant brand impact for the business. And typically the customer will blame the brand, and not Google or Bing or Apple for the information.” Carr said that of the 75,000…

    David Hirschman/ Street Fight- 11 readers -
  • Finally, It’s Time to Retire Your WWW

    … now! Moz has a great breakdown of changes with 301 Redirects that Google has announced which are helping search-centric sites maintain their authority while modifying their site’s location. The two that are key, in my opinion, are: SSL – Google has encouraged websites going secure and announced there would be no impact in redirecting http…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Are you paying enough attention to reviews in your local SEO?

    … feedback before it reaches the review stage, because he saw a niche in the market for businesses to directly control their online reputation. “I come from the agency world, and ReviewJump was born out of my frustration at not being able to control the number of reviews our clients were obtaining,” he says. “I could control just about everything else…

    Search Engine Watchin SEO- 17 readers -
  • Discovering the Moz Keyword Explorer

    … The wizards of Moz (ha) are back again with an exciting new tool for we eager SEO’ers. Released back in May, the Keyword Explorer has been a long time coming and some even believe that it is the only keyword research tool you need. While we’re still in the experimental stages and are not quite ready to abandon our precious Google Keyword Planner…

    Attacat of Edinburghin SEO- 10 readers -
  • Why Long Tail Pro is Switching from Moz to Majestic Link Data

    … Big news everybody. Starting today, Long Tail Pro is officially switching from using Moz metrics to Majestic metrics. Why? Well, here’s the cliff notes version. When Long Tail Pro was first released, Moz was pretty much the only game in town. However, in 2016, while Moz is still good… Majestic is great. Now, for those of you that care about…

    Spencer Haws/ Niche Pursuits- 22 readers -
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