Mpb2b

  • 50 B2B Marketing Influencers Speaking at #MPB2B 2016

    … to attending year after year and the B2B Forum is at the top of that list. Many other B2B marketing practitioners and leaders that feel the same way and that’s why the content is so good year after year. MarketingProfs has built something solid both in terms of the event and the community. Being a part of that community is a special thing and it’s…

    Lee Odden/ TopRank®- 22 readers -
  • Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B

    … about Avinash’s recommendation for changing our approach to digital marketing from a funnel, to focusing on user intent. If you’re attending the MarketingProfs B2B Marketing Forum I encourage you to attend TopRank Marketing CEO Lee Odden’s session, Participation Marketing: If You Want B2B Content to Be Great, Ask Your Community to Participate today…

    Ashley Zeckman/ TopRank®in Social- 18 readers -
  • How Does Uberflip’s Hana Abaza MAKE Marketing Magic? #MPB2B

    … and technology available to help you on your journey down the specturn. Technology has been a great driver in terms of enabling companies to create personalization based on actual data. For example, at Uberflip we use our tool to tailor user experiences for our audience. Looking at the spectrum as a whole helps clarify where you are today, and what…

    Ashley Zeckman/ TopRank®in How To's- 20 readers -
  • What is the Future of Content for B2B Marketing? Find out at #MPB2B

    Content makes the B2B marketing world go round in so many ways. But will content of the future be as important as it is today? According to the “hot of the press” report from Content Marketing Institute and MarketingProfs, 2015 B2B Content Marketing Benchmarks, Budgets, and Trends—North America, 86% of B2B companies are using content marketing. That’s actually down from 93% last year.

    Lee Odden/ TopRank®- 24 readers -
  • The B’s in B2B Are People Too – A More Human Approach to Business Marketing

    … Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so. While there are many changes and trends to consider to stay ahead in the B2B…

    Lee Odden/ TopRank®- 17 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Lattice Engines Brian Massey @bmassey Conversion Scientist Loren McDonald @LorenMcDonald Silverpop, an IBM Company Jason Miller @JasonMillerCA LinkedIn Jon Miller @jonmiller Marketo Kerry O’Shea Gorgone @KerryGorgone MarketingProfs Lee Odden @leeodden TopRank Online Marketing Christopher Penn @cspenn SHIFT Communications Jeannine…

    Lee Odden/ TopRank®in Google- 37 readers -