• 50 B2B Marketing Influencers Speaking at #MPB2B 2016

      First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Julie Pildner and her team have been for so many years to create a great experience for B2B Forum attendees. There are a very small number of industry conferences that I look forward to attending year after year and the ...

      Lee Odden/ TopRank®- 15 readers -
  • Case Study: How IBM Changed Perception & Increased Revenue by 20% YOY #MPB2B

    “Why note let every client who sets foot in the door know that this agency has entered the future?” – Don Draper If you ask most people what they think a mainframe is, most will likely get visions of black and white photos of antiquated computers housed in an IBM backroom. As the Vice President of Z Systems Marketing for IBM, it’s Deon Newman’s job to change that perception.

    Ashley Zeckman/ TopRank®- 12 readers -
  • Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B

    … at 4pm. Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2015. | Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B | The post Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B appeared first on Online Marketing Blog - TopRank®. …

    Ashley Zeckman/ TopRank®in Social- 14 readers -
  • How Does Uberflip’s Hana Abaza MAKE Marketing Magic? #MPB2B

    … and direction from industry experts. The upcoming MarketingProfs B2B Marketing Forum (October 20 – 23) will help newbie and experienced B2B marketers alike find their way through the clutter to create marketing programs that truly speak to the needs of their customers. We had the fortunate opportunity to partner with MarketingProfs to bring you…

    Ashley Zeckman/ TopRank®in How To's- 12 readers -
  • What is the Future of Content for B2B Marketing? Find out at #MPB2B

    … on Friday afternoon: Influencing B2B Influencers and the Magic of Co-Created Social Content. Don’t worry, if you aren’t able to make it to #MPB2B, you can see what you missed with on-demand access here. This will be our last post about the futuristic B2B Marketing insights that can be found in the TopRank MarketingProfs Future of B2B Marketing eBook…

    Lee Odden/ TopRank®in SEO Content- 9 readers -
  • The B’s in B2B Are People Too – A More Human Approach to Business Marketing

    … Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so. While there are many changes and trends to consider to stay ahead in the B2B…

    Lee Odden/ TopRank®- 10 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions…

    Lee Odden/ TopRank®in Google- 17 readers -