Mr. Gif

  • How Finance Execs Measure the ROI of Content Marketing

    Financial firms are willing to spend a lot to reach people where they are. That’s because over time, those people can be worth a lot. But if there’s one thing finance managers don’t want to do, it’s waste money. Making sure marketing efforts pay off can be a challenge, given the competing metrics, an array of screens to consider, shifting consumption patterns, generational g ...

    The Content Strategist- 17 readers -
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