Mr. Gif

  • How Finance Execs Measure the ROI of Content Marketing

    …. Transamerica hired an artists’ collective named Mr. GIF to travel throughout the U.S. and tell visual stories on the bank’s Tumblr about positive community efforts in promoting diversity. The bank was happy to see increased traffic and positive comments and show that it stood by values it promotes, executive Allan Gungormez told me. Sometimes…

    The Content Strategistin Social Content How To's- 14 readers -