• Are We on the Brink of a Retail Revolution?

    …-Channel vs. Multi-Channel Today, very few retailers and local businesses actually employ true omnichannel strategies across their enterprise or small business. Instead today we have “multi-channel” strategies masquerading as omnichannel. Case and point; I am aware of a specialty woman’s clothing store with over 50 nationwide locations employing…

    Street Fight- 16 readers -
  • The Authority Super Summit | Online | March 22-25

    … Karr’s session! Authority Acquisition and Flow – How to build a multi channel inbound marketing system to create consistent lead flow and new client acquisition. The Summit will feature some of the biggest names in online business, digital marketing, branding, sales, and more, with one goal: to help our viewers become an authority…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • How Data Onboarding is Helping Multi-Channel Marketing

    … signatures across the data. Mobile applications, for example, are able to identify a key associated with the hardware. Businesses and people can be geo-located and identified at specific IP locations. Loyalty cards, email addresses and logins can assist in identifying as well. Data onboarding radically simplifies multi-channel marketing, empowering you…

    Douglas Karr/ Marketing Technology Blogin How To's- 23 readers -
  • Communicating With Mobile Consumers in the ‘Experience Age’

    … to better manage the customer relationship, in 2015, more organizations will blend marketing and customer relationship management business functions. In fact, many brands will build the consumer experience into their business strategy for the first time. eMarketer states that currently, almost two-thirds (60 percent) of North American marketing…

    Street Fightin Social- 17 readers -
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