Multi-Channel Funnels

  • Your Facebook Ads Are Working – Here’s How To Prove It

    … Value. While the process can be a little tedious, the end result provides simplified data with the potential to make a large impact. Take this process, audit your own Facebook efforts, sell a client on increasing the social budget, sell your boss on increasing the social budget, and beyond. With a multitude of qualitative arguments for Facebook out there, hopefully, this post will help you place even more value on Facebook with some actual hard data. …

    PPC Heroin Social Facebook How To's- 17 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 14 readers -
  • Expanding Your PPC Coverage Beyond Google And Bing

    … despite following Google’s lead in nearly every major update. After covering these two platforms, most clients will seek additional avenues to supplement their paid efforts. Despite representing much smaller players, there is still plenty of value to be found within search’s alternative options. Furthermore, increasingly complex purchase funnels…

    PPC Heroin Social Paid Search Google- 22 readers -
  • Coming Soon – New Cross-Device Reports And Benchmarks

    … the internet. The biggest turning point occurred in 2009 with the introduction of 4G. The rollout of search engines and social platforms Mobile devices and tablets have made the traditional funnel a thing of the past. Now, customers are able to enter and leave the buying cycle at any point and time. In addition, social channels have also shaped…

    PPC Hero- 9 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … In the spirit of last week's blog series, I'd like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I'll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your…

    Kayla Kurtz/ PPC Heroin Paid Search- 10 readers -