Multi-Channel Funnels

  • Your Facebook Ads Are Working – Here’s How To Prove It

    … of those speak more from a qualitative perspective. In this post, I’m going to show how to use Google Analytics to make a better, more quantitative case for paid Facebook efforts. Everything You Need Before we begin, here is a quick disclaimer. For this process to work (at least this way), you must have your Facebook and GA accounts linked…

    PPC Heroin Social Facebook How To's- 17 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … is not at all a strategy that replaces dayparting. Rather, the two can be employed cooperatively to ensure that every dollar is doing its best work on your behalf. Use day-of-week budgeting with dayparting to get the most out of each #PPC dollar. Click To Tweet Day-Of-Week Budgeting with Non-PPC KPIs Day-of-Week Budgeting isn’t itself…

    PPC Heroin Paid Search- 14 readers -
  • Expanding Your PPC Coverage Beyond Google And Bing

    … and optimization resources. Beyond Google, however, Bing is typically the next step for PPC network expansion. And while Bing is often the target of many punchlines, the platform is definitely no slouch. Bing sports a respectable 31% market share making it a necessity within every PPC strategy. Furthermore, Bing offers a healthy supply of unique opportunities…

    PPC Heroin Social Paid Search Google- 22 readers -
  • Coming Soon – New Cross-Device Reports And Benchmarks

    … August 15, 2016 Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path…

    PPC Hero- 9 readers -