Multi-Channel Funnels

  • Expanding Your PPC Coverage Beyond Google And Bing

    … and optimization resources. Beyond Google, however, Bing is typically the next step for PPC network expansion. And while Bing is often the target of many punchlines, the platform is definitely no slouch. Bing sports a respectable 31% market share making it a necessity within every PPC strategy. Furthermore, Bing offers a healthy supply of unique opportunities…

    PPC Heroin Social Paid Search Google- 18 readers -
  • Coming Soon – New Cross-Device Reports And Benchmarks

    … August 15, 2016 Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path…

    PPC Hero- 8 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … that could teach you a way to improve your paid search efforts? This could be other marketing channels (SEO, email marketing, social, print...), areas of the business that haven't been approached from a paid search perspective before, and on and on. You can learn a lot about PPC from completely non-PPC sources, so look 'em up and see what you can…

    Kayla Kurtz/ PPC Heroin Paid Search- 9 readers -
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