Multi-Channel Funnels

  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 14 readers -
  • Expanding Your PPC Coverage Beyond Google And Bing

    … despite following Google’s lead in nearly every major update. After covering these two platforms, most clients will seek additional avenues to supplement their paid efforts. Despite representing much smaller players, there is still plenty of value to be found within search’s alternative options. Furthermore, increasingly complex purchase funnels…

    PPC Heroin Social Paid Search Google- 21 readers -
  • Coming Soon – New Cross-Device Reports And Benchmarks

    … August 15, 2016 Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path…

    PPC Hero- 9 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … to that opportunity on the B2B/lead generation side. The targeting capabilities are truly phenomenal and as the interface and engine continue to mature we'll continue to gain further usability. Yet again, getting in this space ahead of the competition (if they're not there already) could be a deal breaker later. M is for Multi-Channel Attribution…

    Kayla Kurtz/ PPC Heroin Paid Search- 10 readers -