Multi-Channel Funnels

  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 13 readers -
  • Expanding Your PPC Coverage Beyond Google And Bing

    … and optimization resources. Beyond Google, however, Bing is typically the next step for PPC network expansion. And while Bing is often the target of many punchlines, the platform is definitely no slouch. Bing sports a respectable 31% market share making it a necessity within every PPC strategy. Furthermore, Bing offers a healthy supply of unique opportunities…

    PPC Heroin Social Paid Search Google- 20 readers -
  • Coming Soon – New Cross-Device Reports And Benchmarks

    … the internet. The biggest turning point occurred in 2009 with the introduction of 4G. The rollout of search engines and social platforms Mobile devices and tablets have made the traditional funnel a thing of the past. Now, customers are able to enter and leave the buying cycle at any point and time. In addition, social channels have also shaped…

    PPC Hero- 8 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … In the spirit of last week's blog series, I'd like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I'll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your…

    Kayla Kurtz/ PPC Heroin Paid Search- 10 readers -