Multi Channel Funnels

  • Take A Walk Down The Conversion Path With Google Analytics

    Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end.

    Rachael Law/ PPC Hero- 13 readers -
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