Multi-Channel Marketing

Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. To be effective multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels.
Posts about Multi-Channel Marketing
  • How Data Onboarding is Helping Multi-Channel Marketing

    … and tracking are fractured throughout different analytics and marketing platforms. In each platform, you’re looking at an incomplete view of the data and behavior associated with a customer or prospect. What is Data On-Boarding? Data On-Boarding aligns your customer data from disparate data sources and even in-store activity by matching digital…

    Douglas Karr/ Marketing Technology Blogin How To's- 20 readers -
  • Omni-channel Marketing: How do you define the term?

    … buzzwords in the comments section of this post.) One of the latest buzzwords out there is “omni-channel marketing” — a term that obviously is related, but different from multi-channel marketing. However, like any new term or phrase that begins receiving a lot of traction, there is no clear definition on exactly what omni-channel marketing means…

    David Kirkpatrick/ MarketingSherpa Blogin How To's- 6 readers -
  • Leverage These Holiday Learnings For 2015 Retail Marketing Success

    … that were nimble and executed multi-channel marketing strategies that included sustained deep discounts and special deals were the stand-out winners. In fact, a mobile retail analysis my company (Steps Away) performed during the holiday shopping season revealed a nearly 65 percent increase in retailer promotions accessed by shoppers…

    Marketing Land- 23 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 15 readers -
  • 5 All-In-One Automation Platforms for SMBs

    …” website visitors. They can also research online marketing tactics to improve SEO effectiveness and social media reach. Spokal has a Starter plan that costs businesses $49 per month. 5. SALESmanago: Reach customers with tailored offers. SALESmanago takes all the data that B2C and retail businesses have about their customers and uses…

    Stephanie Miles/ Street Fightin Social Mobile EMail- 14 readers -
  • 2014 In Motion: Overit’s Videos & Animations

    … Region movie theaters. His two anti-bullying PSAs showcase kids encouraging children their age to speak up and speak out against bullying. Motion graphics help showcase the message that words, negative and positive, make an impact, and that what you say makes a difference. Whiteboard Video Educates Parents Not sure what to think of mandated tests…

    Janae Derusso/ Overit- 11 readers -
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