Multi-Channel Marketing

Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. To be effective multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels.
Posts about Multi-Channel Marketing
  • Omni-channel Marketing: How do you define the term?

    … buzzwords in the comments section of this post.) One of the latest buzzwords out there is “omni-channel marketing” — a term that obviously is related, but different from multi-channel marketing. However, like any new term or phrase that begins receiving a lot of traction, there is no clear definition on exactly what omni-channel marketing means…

    David Kirkpatrick/ MarketingSherpa Blogin How To's- 11 readers -
  • Leverage These Holiday Learnings For 2015 Retail Marketing Success

    … that were nimble and executed multi-channel marketing strategies that included sustained deep discounts and special deals were the stand-out winners. In fact, a mobile retail analysis my company (Steps Away) performed during the holiday shopping season revealed a nearly 65 percent increase in retailer promotions accessed by shoppers…

    Marketing Land- 29 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 29 readers -
  • 5 All-In-One Automation Platforms for SMBs

    … combines the effectiveness of marketing tools like email, Facebook, Google, and Yelp, and provides business owners with integrated strategies to keep their campaigns running smoothly. Using LocBox’s platform, merchants can create their own online offers, email newsletters, and mobile marketing campaigns. They can also manage social media postings…

    Stephanie Miles/ Street Fightin Social Mobile EMail- 22 readers -
  • 2014 In Motion: Overit’s Videos & Animations

    … accessible to others, and taught viewers what they should do with these unneeded medicines. The use of animation made the video eye-catching and engaging, increasing the likelihood PhRMA’s new brand would grab the attention of the intended audience. Fully embracing the potential for multi-channel marketing, this video has been promoted on the website…

    Janae Derusso/ Overit- 17 readers -
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