Multi-Channel Marketing

Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. To be effective multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels.
Posts about Multi-Channel Marketing
  • How Data Onboarding is Helping Multi-Channel Marketing

    … signatures across the data. Mobile applications, for example, are able to identify a key associated with the hardware. Businesses and people can be geo-located and identified at specific IP locations. Loyalty cards, email addresses and logins can assist in identifying as well. Data onboarding radically simplifies multi-channel marketing, empowering you…

    Douglas Karr/ Marketing Technology Blogin How To's- 20 readers -
  • Omni-channel Marketing: How do you define the term?

    … buzzwords in the comments section of this post.) One of the latest buzzwords out there is “omni-channel marketing” — a term that obviously is related, but different from multi-channel marketing. However, like any new term or phrase that begins receiving a lot of traction, there is no clear definition on exactly what omni-channel marketing means…

    David Kirkpatrick/ MarketingSherpa Blogin How To's- 7 readers -
  • Leverage These Holiday Learnings For 2015 Retail Marketing Success

    … offers are being served up on all fronts to drive more widespread consumer engagement—leading to increased in-store and online sales alike. It also means offering the ability for shoppers to pay with their mobile devices via digital wallets like Apple Pay, Google Wallet and others to conveniently and securely complete their transactions. Leverage…

    Marketing Land- 24 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 18 readers -
  • 5 All-In-One Automation Platforms for SMBs

    … that information to generate tailored offers, like birthday emails, welcome messages, and coupons that are tied to seasonal trends. A marketing automation platform with features like lead nurturing and generation, customer engagement indexing, real-time content personalization, and multi-channel marketing, SALESmanago provides small businesses with ways…

    Stephanie Miles/ Street Fightin Social Mobile EMail- 15 readers -
  • 2014 In Motion: Overit’s Videos & Animations

    … soon, KnowTheOdds stepped up its work raising awareness about the warning signs and risks associated with gambling disorder. 2014 included two new PSAs for the campaign, both departing from the original live-action PSAs for a new animated approach. “ANGIE!” We had a great time working with Rensselaer Honda on their television campaign, launched…

    Janae Derusso/ Overit- 12 readers -
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