Multi-Channel Network

A multi-channel network is an organization that works with YouTube channels, to offer assistance in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development" in exchange for a percentage of the ad revenue from the channel.
Posts about Multi-Channel Network
  • 6 reasons UK magazines are struggling online

    … of the digital business. Additionally, working environments within publishing businesses continue to make a career in print more aspirational. “Digital First” is a mantra widely used in publishing, but in staff retention it’s seldom true. Digital staff are underpaid compared to print, often being most of the entry-level staff within the brand. Lack of digital…

    Digiday- 4 readers -
  • How VideoBlocks plans to undercut the stock footage market

    … away as a marketing vehicle. In June, VideoBlocks inked a partnership with multi-channel network Fullscreen, which offers its 50,000-plus video makers access to 20 free clips as well as a 90 percent discount on a one-year subscription. The deal is mutually beneficial: Fullscreen offers its creators another perk for joining its network, and VideoBlocks…

    Eric Blattberg/ Digidayin How To's- 10 readers -
  • The History of Video Marketing on YouTube

    … the web free of charge. Video Marketing and Multi-channel Networks A major part of this transition from the creator side was the rise of the multi-channel networks on YouTube. For many creators in the YouTube community, the thought of using their videos as marketing tools was perceived as “selling out” and creators who were using their content…

    Andy Smith/ ReelSEOin Social YouTube- 28 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … an opportunity to reach out to Influencers to create product or service promotions via tutorial, haul, or review videos. In a previous start-up, Kierzkowski and Kozera witnessed first hand the frustration of trying to reach YouTubers to collaborate on product endorsements. Their only options were to go through expensive MCN’s or to navigate the manual…

    Carla Marshall/ ReelSEOin Social YouTube- 22 readers -
  • It’s a good time to run a big YouTube network

    … To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals. In September, Otter Media (a joint venture of The Chernin Group and AT&T) scooped up Fullscreen in a deal that valued the multi-channel…

    Eric Blattberg/ Digidayin Social YouTube- 22 readers -
  • Complex courts YouTube creators with its own new network

    … Over the past few months, men’s entertainment platform Complex Media has been slowly building its own multi-channel network and pitching it to video creators as a way to expand their reach beyond YouTube — and boost their ad revenue. The network model is a familiar one for Complex, which also runs the Complex Media Network, a collection of 120…

    Ricardo Bilton/ Digidayin Social Google YouTube- 6 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … 13 to 17 years old. The average user launches the app five times a day and spends ten minutes in the app, according to the company. Most HitStreak episodes top 100,000 views on YouTube. White declined to disclose precise user figures, but said the value of each ShowMobile user is much higher than a subscriber to a multi-channel network like…

    Eric Blattberg/ Digidayin Social YouTube- 17 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 6 readers -
  • YouTube Network Fullscreen is ready for its close-up

    … Comedy duo The Fine Brothers may have 10 million YouTube subscribers, but don’t be surprised when you see more of them outside Google’s video site. Multi-channel networks are growing up. They’re looking beyond YouTube as they seek to become major media properties spanning multiple distribution channels. Traditional media players are happy…

    Eric Blattberg/ Digidayin Social YouTube- 13 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web