Multi-Channel Network

A multi-channel network is an organization that works with YouTube channels, to offer assistance in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development" in exchange for a percentage of the ad revenue from the channel.
Posts about Multi-Channel Network
  • 6 reasons UK magazines are struggling online

    … offices makes it difficult to distribute content through networks. It should be a requirement for magazine brands from the same company to promote one another on their websites and social media (much like a YouTube Multi-Channel Network), but rarely can you see this objective in action. The post 6 reasons UK magazines are struggling online appeared first on Digiday. …

    Digiday- 4 readers -
  • How VideoBlocks plans to undercut the stock footage market

    … away as a marketing vehicle. In June, VideoBlocks inked a partnership with multi-channel network Fullscreen, which offers its 50,000-plus video makers access to 20 free clips as well as a 90 percent discount on a one-year subscription. The deal is mutually beneficial: Fullscreen offers its creators another perk for joining its network, and VideoBlocks…

    Eric Blattberg/ Digidayin How To's- 10 readers -
  • The History of Video Marketing on YouTube

    … the web free of charge. Video Marketing and Multi-channel Networks A major part of this transition from the creator side was the rise of the multi-channel networks on YouTube. For many creators in the YouTube community, the thought of using their videos as marketing tools was perceived as “selling out” and creators who were using their content…

    Andy Smith/ ReelSEOin Social YouTube- 29 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … proposals and work directly with relevant channels - all without any need for a middleman. This is particularly attractive for smaller and mid-sized brands as well as for creators who maintain a small but fiercely loyal subscriber base. FameBit Lets Brands Take Advantage of YouTube's Long-Tail We’ve all heard of Michelle Phan, PewdiePie, and JennaMarbles…

    Carla Marshall/ ReelSEOin Social YouTube- 24 readers -
  • It’s a good time to run a big YouTube network

    … To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals. In September, Otter Media (a joint venture of The Chernin Group and AT&T) scooped up Fullscreen in a deal that valued the multi-channel…

    Eric Blattberg/ Digidayin Social YouTube- 24 readers -
  • Complex courts YouTube creators with its own new network

    … by striking it out on their own. Felix “PewDiePie” Kjellberg, YouTube’s most popular star, for example, earns $4 million from his videos via Disney-owned Maker Studios, which takes a cut of the revenue. Kjellberg, however, has been turned off by the way MCNs are managed, which is why he has not yet guaranteed to re-up with Maker at the end of the year…

    Ricardo Bilton/ Digidayin Social Google YouTube- 8 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … where the gold is in what we’re doing,” said White. “We have 60 million or so [YouTube] views today, but there’s millions more interactions with the content in the app. YouTube is the tip of the iceberg.” ShowMobile has partnerships with Radio Disney, teen pop star Austin Mahone and several other personalities popular with Generation Z. Each one has…

    Eric Blattberg/ Digidayin Social YouTube- 20 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 7 readers -
  • YouTube Network Fullscreen is ready for its close-up

    … to help, for the right price. One such multi-channel network is Fullscreen, which has sold a majority stake to Otter Media, a joint venture of The Chernin Group and AT&T, the Culver City, California-based company announced Monday. Neither party disclosed the terms of the deal, but they value Fullscreen at between $200 million and $300 million…

    Eric Blattberg/ Digidayin Social YouTube- 16 readers -
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