Multi-Channel Network

A multi-channel network is an organization that works with YouTube channels, to offer assistance in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development" in exchange for a percentage of the ad revenue from the channel.
Posts about Multi-Channel Network
  • 6 reasons UK magazines are struggling online

    … editorial and commercial staff who are not digital natives. There is still an assumption that people can move simply from print into digital with a minimum of training – something that was similarly highlighted in the New York Times innovation report earlier this year. Poor technology Lack of digital skills means it is difficult to manage technology…

    Digiday- 2 readers -
  • How VideoBlocks plans to undercut the stock footage market

    … VideoBlocks aims to shake up the stock footage industry the way Netflix did for video consumption. For $99, the price of one or two HD clips on competing stock footage sites, VideoBlocks offers annual subscribers unlimited access to its library of 115,000 video clips, motion backgrounds and After Effects templates. That has drawn over 100,000…

    Eric Blattberg/ Digidayin How To's- 9 readers -
  • The History of Video Marketing on YouTube

    … the web free of charge. Video Marketing and Multi-channel Networks A major part of this transition from the creator side was the rise of the multi-channel networks on YouTube. For many creators in the YouTube community, the thought of using their videos as marketing tools was perceived as “selling out” and creators who were using their content…

    Andy Smith/ ReelSEOin Social YouTube- 25 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … (if you can), or through working directly with a Multi-Channel Network (MCN). FameBit, launched in January of this year, is a new solution that acts as a virtual marketplace for brands looking to collaborate with YouTube creators who can reach a particular target audience. Using FameBit, any brand can now request and receive youtube influencer…

    Carla Marshall/ ReelSEOin Social YouTube- 20 readers -
  • It’s a good time to run a big YouTube network

    … To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals. In September, Otter Media (a joint venture of The Chernin Group and AT&T) scooped up Fullscreen in a deal that valued the multi-channel…

    Eric Blattberg/ Digidayin Social YouTube- 17 readers -
  • Complex courts YouTube creators with its own new network

    … by striking it out on their own. Felix “PewDiePie” Kjellberg, YouTube’s most popular star, for example, earns $4 million from his videos via Disney-owned Maker Studios, which takes a cut of the revenue. Kjellberg, however, has been turned off by the way MCNs are managed, which is why he has not yet guaranteed to re-up with Maker at the end of the year…

    Ricardo Bilton/ Digidayin Social Google YouTube- 4 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … 13 to 17 years old. The average user launches the app five times a day and spends ten minutes in the app, according to the company. Most HitStreak episodes top 100,000 views on YouTube. White declined to disclose precise user figures, but said the value of each ShowMobile user is much higher than a subscriber to a multi-channel network like…

    Eric Blattberg/ Digidayin Social YouTube- 13 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 4 readers -
  • YouTube Network Fullscreen is ready for its close-up

    …. The telcom brings Fullscreen a massive network of mobile customers and an expanding group of pay-TV subscribers, which could help the MCN shift its distribution outside YouTube. Fullscreen has explored the idea of paid content subscriptions, said Strompolos, who declined to reveal whether the company intends to move forward with a paid streaming video…

    Eric Blattberg/ Digidayin Social YouTube- 9 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web