Multi-Channel Network

A multi-channel network is an organization that works with YouTube channels, to offer assistance in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development" in exchange for a percentage of the ad revenue from the channel.
Posts about Multi-Channel Network
  • 6 reasons UK magazines are struggling online

    … for very similar audience sets. Bauer Consumer Media, with Grazia, Closer, heat and The Debrief, has four times the cost of Mail Online to publish a similar story about Kim Kardashian. Lack of network syndication The last point is closely linked to this one. Fragmented brand structure often means that digital editorial teams sit in separate brand…

    Digiday- 3 readers -
  • How VideoBlocks plans to undercut the stock footage market

    … away as a marketing vehicle. In June, VideoBlocks inked a partnership with multi-channel network Fullscreen, which offers its 50,000-plus video makers access to 20 free clips as well as a 90 percent discount on a one-year subscription. The deal is mutually beneficial: Fullscreen offers its creators another perk for joining its network, and VideoBlocks…

    Eric Blattberg/ Digidayin How To's- 10 readers -
  • The History of Video Marketing on YouTube

    … the web free of charge. Video Marketing and Multi-channel Networks A major part of this transition from the creator side was the rise of the multi-channel networks on YouTube. For many creators in the YouTube community, the thought of using their videos as marketing tools was perceived as “selling out” and creators who were using their content…

    Andy Smith/ ReelSEOin Social YouTube- 27 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … From its origins as a simple video-sharing platform, YouTube has since changed the face of video consumption. But while many brands understand the power that YouTube can wield, others are still very unsure how it can really work for them and how much it is going to cost. Succeeding on YouTube means that brands will need to abandon the uploaded…

    Carla Marshall/ ReelSEOin Social YouTube- 22 readers -
  • It’s a good time to run a big YouTube network

    … To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals. In September, Otter Media (a joint venture of The Chernin Group and AT&T) scooped up Fullscreen in a deal that valued the multi-channel…

    Eric Blattberg/ Digidayin Social YouTube- 20 readers -
  • The Young Turks is running circles around news networks on YouTube

    Here’s a surprise: The most popular news channel on YouTube is not CNN, The New York Times or Vice, but The Young Turks. With its political and social news coverage, The Young Turks channel racks up roughly 37 million monthly views, according to OpenSlate data. But The Young Turks has expanded into an entire digital network, with 35 channels spanning sports, technology, film, ...

    Eric Blattberg/ Digiday- 8 readers -
  • Complex courts YouTube creators with its own new network

    … Over the past few months, men’s entertainment platform Complex Media has been slowly building its own multi-channel network and pitching it to video creators as a way to expand their reach beyond YouTube — and boost their ad revenue. The network model is a familiar one for Complex, which also runs the Complex Media Network, a collection of 120…

    Ricardo Bilton/ Digidayin Social Google YouTube- 5 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … Fullscreen or Maker Studios, because ShowMobile collects data like email addresses and phone numbers. “A multi-channel network may have several hundred million lumps of coal, but ShowMobile has several hundred thousand diamonds,” said White, referencing a ShowMobile employee’s analogy. ShowMobile already monetizes through YouTube ads and some virtual…

    Eric Blattberg/ Digidayin Social YouTube- 14 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 5 readers -
  • YouTube Network Fullscreen is ready for its close-up

    … to help, for the right price. One such multi-channel network is Fullscreen, which has sold a majority stake to Otter Media, a joint venture of The Chernin Group and AT&T, the Culver City, California-based company announced Monday. Neither party disclosed the terms of the deal, but they value Fullscreen at between $200 million and $300 million…

    Eric Blattberg/ Digidayin Social YouTube- 10 readers -
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