Multi-Channel Network

A multi-channel network is an organization that works with YouTube channels, to offer assistance in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development" in exchange for a percentage of the ad revenue from the channel.
Posts about Multi-Channel Network
  • 6 reasons UK magazines are struggling online

    … editorial and commercial staff who are not digital natives. There is still an assumption that people can move simply from print into digital with a minimum of training – something that was similarly highlighted in the New York Times innovation report earlier this year. Poor technology Lack of digital skills means it is difficult to manage technology…

    Digiday- 4 readers -
  • How VideoBlocks plans to undercut the stock footage market

    … away as a marketing vehicle. In June, VideoBlocks inked a partnership with multi-channel network Fullscreen, which offers its 50,000-plus video makers access to 20 free clips as well as a 90 percent discount on a one-year subscription. The deal is mutually beneficial: Fullscreen offers its creators another perk for joining its network, and VideoBlocks…

    Eric Blattberg/ Digidayin How To's- 11 readers -
  • The History of Video Marketing on YouTube

    … the web free of charge. Video Marketing and Multi-channel Networks A major part of this transition from the creator side was the rise of the multi-channel networks on YouTube. For many creators in the YouTube community, the thought of using their videos as marketing tools was perceived as “selling out” and creators who were using their content…

    Andy Smith/ ReelSEOin Social YouTube- 36 readers -
  • YouTube Influencer Marketing is NOW Open to All Brands

    … (if you can), or through working directly with a Multi-Channel Network (MCN). FameBit, launched in January of this year, is a new solution that acts as a virtual marketplace for brands looking to collaborate with YouTube creators who can reach a particular target audience. Using FameBit, any brand can now request and receive youtube influencer…

    Carla Marshall/ ReelSEOin Social YouTube- 29 readers -
  • It’s a good time to run a big YouTube network

    … To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals. In September, Otter Media (a joint venture of The Chernin Group and AT&T) scooped up Fullscreen in a deal that valued the multi-channel…

    Eric Blattberg/ Digidayin Social YouTube- 29 readers -
  • Complex courts YouTube creators with its own new network

    … Over the past few months, men’s entertainment platform Complex Media has been slowly building its own multi-channel network and pitching it to video creators as a way to expand their reach beyond YouTube — and boost their ad revenue. The network model is a familiar one for Complex, which also runs the Complex Media Network, a collection of 120…

    Ricardo Bilton/ Digidayin Social Google YouTube- 8 readers -
  • This app is nailing mobile and social storytelling for Gen-Z

    … 13 to 17 years old. The average user launches the app five times a day and spends ten minutes in the app, according to the company. Most HitStreak episodes top 100,000 views on YouTube. White declined to disclose precise user figures, but said the value of each ShowMobile user is much higher than a subscriber to a multi-channel network like…

    Eric Blattberg/ Digidayin Social YouTube- 21 readers -
  • Will star YouTube stars strike out on their own?

    … The path for most YouTube stars has been clear. Amass a large, dedicated audience on your own, then hook up with a multi-channel network that will help them grow their audiences and negotiate brand deals — and take a healthy cut for their services. Now, with MCNs like Maker Studios fetching over $500 million from Disney and Fullscreen valued…

    Eric Blattberg/ Digidayin Social Google YouTube- 9 readers -
  • YouTube Network Fullscreen is ready for its close-up

    … Comedy duo The Fine Brothers may have 10 million YouTube subscribers, but don’t be surprised when you see more of them outside Google’s video site. Multi-channel networks are growing up. They’re looking beyond YouTube as they seek to become major media properties spanning multiple distribution channels. Traditional media players are happy…

    Eric Blattberg/ Digidayin Social YouTube- 20 readers -
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