Multichannel

  • Why local matters, even for national advertisers

    … There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features. These features like Customer Match and Custom Audiences allow advertisers to target consumers based on previous data captured. These targeting capabilities have been incredible at driving improved return…

    Jason Tabeling/ Search Engine Watchin Social- 20 readers -
  • Facebook is bringing its Audience Network to television

    … By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising. But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into television ad budgets…

    Search Engine Watchin Social- 18 readers -
  • How to deal with attribution fraud

    … in the process. Don’t leave the door open for fraudsters The multifaceted, multichannel nature of consumer behavior and advertising programs today has made true attribution difficult to measure—but marketers tend to default to what they can easily measure. And what is easy to measure is often first or last touch. Fraudulent ad impressions without…

    Search Engine Watchin How To's- 22 readers -
  • Why are enterprise companies missing out on search?

    …, as customers will often pull out their phones or go online to search for a brand after hearing about them on TV, by email or on social media. In any multichannel brand marketing strategy, search tends to be the glue that holds it all together. So why are enterprises failing to give search the proper emphasis in their marketing, and what can be done about…

    Search Engine Watchin Paid Search- 30 readers -
  • Online-only retailers are growing faster than multichannels

    … of online-only retailers are likely to use mobile more. Whereas customers of a retailer like John Lewis will often eschew mobile or web in favour of visiting a store. It could also be argued that pure plays have a greater amount of time and resources to devote to mobile offerings, something which has clearly been a key growth area for ecommerce…

    Graham Charlton/ Search Engine Watch- 15 readers -
  • The 12 pillars of mobile commerce design

    … What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars… 1. Mobile-first web design The mobile-first…

    Graham Charlton/ Search Engine Watch- 18 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … Omnichannel is a word that many marketers have become familiar with in the past year or so. It’s the evolution of multichannel marketing and, some argue, an overused buzzword. Lisa Butler, Head of Enterprise Solutions Enablement, eBay, agrees with that statement. In the MarketingSherpa Media Center at IRCE, she sat down with Allison Banko…

    Erin Hogg/ MarketingSherpa Blog- 18 readers -
Get the top posts daily into your mailbox!
More from around the web