• Why local matters, even for national advertisers

    …. Google data shows that 66% of people want ads customized to their location. Now I understand why localization is often over looked. It’s harder to manage ads at local levels. Things are just easier to manage at scale, one bid, one keyword, one ad. Localizing things still requires a tremendous amount of effort, but effort that is well worth…

    Jason Tabeling/ Search Engine Watchin Social- 14 readers -
  • Facebook is bringing its Audience Network to television

    … By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising. But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into television ad budgets…

    Search Engine Watchin Social- 11 readers -
  • How to deal with attribution fraud

    …. Transparent multi-touch attribution models built on this foundation can help advertisers recognize fraudulent impressions and discredit them, thereby assigning credit to the rightful touchpoint in the consumer journey. 3.Work with partners you trust. As more money flows into an industry, the incentive for fraudsters to find new ways of gaming…

    Search Engine Watchin How To's- 13 readers -
  • Why are enterprise companies missing out on search?

    … when it comes to tracking the right metrics. When asked about the most important metric for SEO success, the most common response (cited by 28% of respondents who are involved in search marketing) was traffic volume. Second was leads and conversions (cited by 23%), followed by onsite engagement (19%), keyword rankings (16%), and impressions…

    Search Engine Watchin Paid Search- 26 readers -
  • Online-only retailers are growing faster than multichannels

    … New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those with a high street/store presence) grew sales by 9.5%, the figure was 24.8% for online-only (defined as those with at least 80% of sales…

    Graham Charlton/ Search Engine Watch- 12 readers -
  • The 12 pillars of mobile commerce design

    … What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars… 1. Mobile-first web design The mobile-first…

    Graham Charlton/ Search Engine Watch- 16 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … Omnichannel is a word that many marketers have become familiar with in the past year or so. It’s the evolution of multichannel marketing and, some argue, an overused buzzword. Lisa Butler, Head of Enterprise Solutions Enablement, eBay, agrees with that statement. In the MarketingSherpa Media Center at IRCE, she sat down with Allison Banko…

    Erin Hogg/ MarketingSherpa Blog- 16 readers -
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