Multichannel

  • Why local matters, even for national advertisers

    …. Google data shows that 66% of people want ads customized to their location. Now I understand why localization is often over looked. It’s harder to manage ads at local levels. Things are just easier to manage at scale, one bid, one keyword, one ad. Localizing things still requires a tremendous amount of effort, but effort that is well worth…

    Jason Tabeling/ Search Engine Watchin Social- 23 readers -
  • Facebook is bringing its Audience Network to television

    … in this space. “That’s because Facebook can use the same targeting data that powers the rest of its advertising network to the set-top boxes, even though those apps aren’t directly connected to Facebook.” Facebook’s connected TV ads will be delivered through the company’s Audience Network, which was launched in 2014 as “a new way for advertisers to extend…

    Search Engine Watchin Social- 25 readers -
  • How to deal with attribution fraud

    … in the process. Don’t leave the door open for fraudsters The multifaceted, multichannel nature of consumer behavior and advertising programs today has made true attribution difficult to measure—but marketers tend to default to what they can easily measure. And what is easy to measure is often first or last touch. Fraudulent ad impressions without…

    Search Engine Watchin How To's- 29 readers -
  • Why are enterprise companies missing out on search?

    … agency R2integrated (R2i) among 500 U.S. enterprise companies, found that only 5% of companies surveyed consider paid search ads to be a top priority marketing channel in the next 6-12 months, while only 4% are prioritising organic SEO. Enterprises which don’t prioritise search in their marketing strategy are missing out on customer demand…

    Search Engine Watchin Paid Search- 31 readers -
  • Online-only retailers are growing faster than multichannels

    … of online-only retailers are likely to use mobile more. Whereas customers of a retailer like John Lewis will often eschew mobile or web in favour of visiting a store. It could also be argued that pure plays have a greater amount of time and resources to devote to mobile offerings, something which has clearly been a key growth area for ecommerce…

    Graham Charlton/ Search Engine Watch- 17 readers -
  • The 12 pillars of mobile commerce design

    … What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars… 1. Mobile-first web design The mobile-first…

    Graham Charlton/ Search Engine Watch- 19 readers -
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