Multichannel

  • Why local matters, even for national advertisers

    … There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features. These features like Customer Match and Custom Audiences allow advertisers to target consumers based on previous data captured. These targeting capabilities have been incredible at driving improved return…

    Jason Tabeling/ Search Engine Watchin Social- 13 readers -
  • Facebook is bringing its Audience Network to television

    … in this space. “That’s because Facebook can use the same targeting data that powers the rest of its advertising network to the set-top boxes, even though those apps aren’t directly connected to Facebook.” Facebook’s connected TV ads will be delivered through the company’s Audience Network, which was launched in 2014 as “a new way for advertisers to extend…

    Search Engine Watchin Social- 10 readers -
  • How to deal with attribution fraud

    … the valuable advertising dollars wasted on ineffective media. Attribution fraud leads marketers down a rabbit hole of fundamentally misunderstanding their customers’ behavior. It leads advertisers to misinterpret how various channels, devices and tactics lead to consumer actions. But all hope is not lost. With advances in cross-device attribution…

    Search Engine Watchin How To's- 12 readers -
  • Why are enterprise companies missing out on search?

    …, as customers will often pull out their phones or go online to search for a brand after hearing about them on TV, by email or on social media. In any multichannel brand marketing strategy, search tends to be the glue that holds it all together. So why are enterprises failing to give search the proper emphasis in their marketing, and what can be done about…

    Search Engine Watchin Paid Search- 26 readers -
  • Online-only retailers are growing faster than multichannels

    … New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those with a high street/store presence) grew sales by 9.5%, the figure was 24.8% for online-only (defined as those with at least 80% of sales…

    Graham Charlton/ Search Engine Watch- 10 readers -
  • The 12 pillars of mobile commerce design

    … What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars… 1. Mobile-first web design The mobile-first…

    Graham Charlton/ Search Engine Watch- 14 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … Omnichannel is a word that many marketers have become familiar with in the past year or so. It’s the evolution of multichannel marketing and, some argue, an overused buzzword. Lisa Butler, Head of Enterprise Solutions Enablement, eBay, agrees with that statement. In the MarketingSherpa Media Center at IRCE, she sat down with Allison Banko…

    Erin Hogg/ MarketingSherpa Blog- 15 readers -
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