Multichannel Marketing

Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. To be effective multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels.
Posts about Multichannel Marketing
  • Twitter Event Targeting: Tap Into What’s Trending

    … the best response, so you can put the most budget behind ads that you know will perform well. If your business will already be running non-social ads during a particular event, be sure to tie your Twitter ads into that campaign as well. For example, if your business will be running a TV ad during an event like the Grammys, make sure your Twitter ads…

    Nanigansin Social Twitter- 22 readers -
  • Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 22 readers -
  • Who’s Hiring In Growth Marketing: Sun Basket, Spotify, Zulily

    … Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Senior Digital Marketing Manager, User Acquisition and Growth, Sun Basket (California) Company Brief Created by a Webby-Award winning team and backed by top-tier investors, Sun Basket makes cooking healthy food…

    Nanigans- 15 readers -
  • Who’s Hiring In Growth Marketing: LendingTree, MasterClass, Redbubble

    … come to the right place! The Director of Paid Social Marketing is responsible for all aspects of paid social media campaigns, including: MasterClass (California) Company Brief MasterClass is a quickly growing VC-funded startup that is transforming online education by enabling anyone in the world to learn from the very best — including Serena…

    Nanigans- 13 readers -