• Holiday Shopping Goes Even More Mobile (Infographic)

    … “Ho ho ho” may as well have been replaced by “mobile mobile mobile,” as Facebook IQ found that six out of 10 holiday shoppers plan to do more mobile shopping this year than last. Facebook IQ also found that millennials, moms and multicultural shoppers drove 81 percent of mobile transactions in the U.S. during the 2014 holiday shopping season. Readers: How large of a role did mobile play in your holiday shopping this season? …

    David Cohen/ AllTwitter- 9 readers -
  • U.S. Hispanics, African and Asian Americans and Facebook Video

    … network to multicultural audiences, and its other findings included: 86 percent of African Americans believe cultural heritage is important to the way they define themselves, along with 84 percent of U.S. Hispanics and 81 percent of Asian Americans. U.S. Hispanics are 1.5 times more likely than average users to watch video on their mobile phones…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Why You Should Take Advantage Of Facebook’s Multicultural Affinity Targeting

    … The United States is becoming more multicultural each year. According to the latest Census, Hispanics, African Americans and Asian Americans make up one-third of the current US population, and minorities are on their way to becoming a majority of Americans by 2043. Marketers are increasingly recognizing the business imperative behind targeting…

    Nanigans- 19 readers -
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