• Holiday Shopping Goes Even More Mobile (Infographic)

    … “Ho ho ho” may as well have been replaced by “mobile mobile mobile,” as Facebook IQ found that six out of 10 holiday shoppers plan to do more mobile shopping this year than last. Facebook IQ also found that millennials, moms and multicultural shoppers drove 81 percent of mobile transactions in the U.S. during the 2014 holiday shopping season. Readers: How large of a role did mobile play in your holiday shopping this season? …

    David Cohen/ AllTwitter- 7 readers -
  • U.S. Hispanics, African and Asian Americans and Facebook Video

    … or tablets multiple times per day, and that figure is 1.3 times for the other two groups. Video topics that create cultural connections with multicultural audiences include family, food, language, music and sports. Multicultural affinity clusters on Facebook are 1.3 times more likely than the average user to consume video content from brands longer…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Why You Should Take Advantage Of Facebook’s Multicultural Affinity Targeting

    … targeting these multicultural consumers as they are growing not only in number, but in influence as well. To help companies take advantage of this demographic shift, our team developed a comprehensive multicultural targeting solution to reach these affinity audiences where they spend a large amount of their time online: Facebook and Instagram. Facebook’s…

    Nanigans- 14 readers -