Multicultural

  • Holiday Shopping Goes Even More Mobile (Infographic)

    … “Ho ho ho” may as well have been replaced by “mobile mobile mobile,” as Facebook IQ found that six out of 10 holiday shoppers plan to do more mobile shopping this year than last. Facebook IQ also found that millennials, moms and multicultural shoppers drove 81 percent of mobile transactions in the U.S. during the 2014 holiday shopping season. Readers: How large of a role did mobile play in your holiday shopping this season? …

    David Cohen/ AllTwitter- 9 readers -
  • U.S. Hispanics, African and Asian Americans and Facebook Video

    … network to multicultural audiences, and its other findings included: 86 percent of African Americans believe cultural heritage is important to the way they define themselves, along with 84 percent of U.S. Hispanics and 81 percent of Asian Americans. U.S. Hispanics are 1.5 times more likely than average users to watch video on their mobile phones…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Why You Should Take Advantage Of Facebook’s Multicultural Affinity Targeting

    … targeting these multicultural consumers as they are growing not only in number, but in influence as well. To help companies take advantage of this demographic shift, our team developed a comprehensive multicultural targeting solution to reach these affinity audiences where they spend a large amount of their time online: Facebook and Instagram. Facebook’s…

    Nanigans- 18 readers -
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