Multicultural Marketing

Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity -- typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market." Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents -- such as language, traditions, celebrations, religion and any other concepts -- to communicate to and persuade that audience.
Posts about Multicultural Marketing
  • Honoring Dr. Martin Luther King, Jr. through community service

    … event, told us that “giving a hand to those in need helps build compassion and understanding of the diversity of life experiences.” Leadership coordinator Aerica Banks says that she serves to ”break down barriers and build community. We are all able to serve, and we all stand to benefit.” She helped organize volunteers in our Atlanta office…

    Emily Wood/ The Official Google Blog- 5 readers -
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