Multicultural Marketing

Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity -- typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market." Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents -- such as language, traditions, celebrations, religion and any other concepts -- to communicate to and persuade that audience.
Posts about Multicultural Marketing
  • Honoring Dr. Martin Luther King, Jr. through community service

    … Monday, Googlers across the country are heeding the call to give back to their communities, and we hope you’ll join us. Take some time to honor Dr. King by volunteering in your community—you can find opportunities at All for Good. In the meantime, here’s a look at some of the projects Googlers will be participating in, and the reasons why they’ve…

    Emily Wood/ The Official Google Blog- 4 readers -
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