Multicultural Marketing

Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity -- typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market." Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents -- such as language, traditions, celebrations, religion and any other concepts -- to communicate to and persuade that audience.
Posts about Multicultural Marketing
  • Honoring Dr. Martin Luther King, Jr. through community service

    … to achieve an equitable outcome for all.” In California, Googlers will be volunteering with the Northern California Dr. Martin Luther King, Jr. Community Foundation as it hosts a full day of festivities including the annual parade/march in San Francisco. Eliana Murillo, who is head of multicultural marketing and will be participating in Monday’s…

    Emily Wood/ The Official Google Blog- 5 readers -
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