Multimedia Content Marketing

  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    … by aligning themselves with hip-hop culture. Now, more than 20 years after the introduction of the “Obey Your Thirst” tagline, Sprite is returning to its hip-hop roots with a short documentary video series starring established rappers Drake and Nas, and up-and-comers Isaiah Rashad and Vince Staples. The series’ interviews with the artists seek…

    The Content Strategist- 10 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … being me, and I shuffled onstage to tell one of the most embarrassing stories of my life and have it workshopped. Don’t judge me (and skip to 18:30 to see the carnage unfold). In arguably the best session of the day, two marketers—Debra Russeth, HSBC’s VP of marketing, and OneSpot CEO Steve Sachs—shed a rare light on how brands can tie their content…

    Joe Lazauskas/ The Content Strategistin Content- 22 readers -
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