Multimedia Content Marketing

  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    … not being paid to write about them. The series’ more than 1 million video views indicate I’m not the only one who feels this way. “I think Sprite had a really good handle on how they wanted to relaunch ‘Obey Your Thirst’ because I think they realized they had a legacy they could trade on,” said Joseph Patel, The Fader’s vice president of content…

    The Content Strategist- 10 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … We do something odd with our semi-annual Contently Summit: We don’t advertise it at all. It’s an intimate affair of 200 of the industry’s top content marketing minds, and that’s how we like it. The panels, audience interaction, and networking are all richer—and more honest—as a result. For me, it’s always one of the most illuminating days…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
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