Multimedia Content Marketing

  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    … even the dopiest white-bread brands regularly dip into the hip-hop vernacular to communicate with young people. But when Sprite launched its “Obey Your Thirst” campaign, in 1994, it was almost unthinkable to run ads on national television featuring the stars of a genre considered by many to be too obscure, too violent, and too black for general…

    The Content Strategist- 10 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … We do something odd with our semi-annual Contently Summit: We don’t advertise it at all. It’s an intimate affair of 200 of the industry’s top content marketing minds, and that’s how we like it. The panels, audience interaction, and networking are all richer—and more honest—as a result. For me, it’s always one of the most illuminating days…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
Get the top posts daily into your mailbox!