Multimedia Content Marketing

  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    …-market advertisers. Nonetheless, the campaign’s iconic ads, featuring freestyles from underground favorites like CL Smooth and Grand Puba, were a hit, and helped make Sprite the fastest-growing soft drink in the country. Perhaps more importantly, it signaled to other big brands and arbiters of mainstream culture that they, too, could be successful…

    The Content Strategist- 10 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … of storytelling, renown storytelling group The Moth took us through a storytelling workshop—with a twist. The Moth requested that everyone tweet out a story idea, and the audience voted for the one they liked best via a cheer-o-meter. Then, that lucky (unlucky?) winner was asked to come up and tell their story out loud on the fly. That winner ended up…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
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