Multimedia Content Marketing

  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    … even the dopiest white-bread brands regularly dip into the hip-hop vernacular to communicate with young people. But when Sprite launched its “Obey Your Thirst” campaign, in 1994, it was almost unthinkable to run ads on national television featuring the stars of a genre considered by many to be too obscure, too violent, and too black for general…

    The Content Strategist- 10 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 19 readers -
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