Multimedia Content Marketing

  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    … by aligning themselves with hip-hop culture. Now, more than 20 years after the introduction of the “Obey Your Thirst” tagline, Sprite is returning to its hip-hop roots with a short documentary video series starring established rappers Drake and Nas, and up-and-comers Isaiah Rashad and Vince Staples. The series’ interviews with the artists seek…

    The Content Strategist- 9 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … We do something odd with our semi-annual Contently Summit: We don’t advertise it at all. It’s an intimate affair of 200 of the industry’s top content marketing minds, and that’s how we like it. The panels, audience interaction, and networking are all richer—and more honest—as a result. For me, it’s always one of the most illuminating days…

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
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