Multiple-Choice Tests

Multiple choice is a form of assessment in which respondents are asked to select the best possible answer (or answers) out of the choices from a list. The multiple choice format is most frequently used in educational testing, in market research, and in elections, when a person chooses between multiple candidates, parties, or policies. Multiple choice testing is particularly popular in the United States.Although E. L. Thorndike developed an early multiple choice test, Frederick J. Kelly was the first to use such items as part of a large scale assessment.
Posts about Multiple-Choice Tests
  • 8 Ways Your Home Page Is Like A Multiple Choice Test

    … results. © 2014 The Finish Line, Inc. If you visit FinishLine.com today, though, you’ll see that they have significantly reduced their attention ratio (as compared to the “Before” picture above). 6. Avoid Using Distractors With Minute Differences Your site needs a “visual hierarchy” in which the “right” answers are more prominent than distractors…

    Brian Massey/ Marketing Land- 8 readers -
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