Multitasking Viewers

  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … experiences and draw them into your brand story. Elsewhere, the survey found 28 percent of viewers watching the games on broadcast TV are likely to look up a TV ad again on their mobile device. Check out Opera Mediaworks’ full results in the infographic below. Readers: Do you use your smartphone while watching sports? …

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