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… and Instagram on in-store sales. Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March, and this integration will give CPG marketers more accurate measurements of every campaign. The social network added in a Facebook for Business post…
In a more diverse advertising market that spans television, the Internet, radio, and print, it can be difficult to gauge return on investment effectively. Each of these channels has its strengths and weaknesses, but when considering ROI, it’s important to recognize the nuances of the market. A report from AOL Platforms aims to clarify some common misconceptions about ROI metrics.