Multivariate Testing

In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions.
Posts about Multivariate Testing
  • Creative Ad Copy Still Matters

    … to reset the ad history, which caused a drop in quality score and resulted in a higher cost per click. Ad Customizers solve this problem by allowing advertisers to scale across many ad groups with values that can change every day without resetting ad history and can be applied at the campaign, ad group or keyword level. The process of multivariate…

    BoostBlog- 17 readers -
  • Contextual Email Marketing: The Age of the Real-Time Inbox

    … or country?Post-purchase thank-you messages that pull current shipping status and order tracking information And imagine a campaign that optimizes itself in real-time based on the engagement of other recipients (via A/B testing and analytics)? Rather than analyzing the campaign post-snap and optimizing the next blast, the most clicked products become most…

    Linda Bustos/ Get Elasticin Paid Search EMail- 21 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … scalable tool that works for everyone from bloggers to enterprise level companies. Final Thoughts on Visual Website Optimizer Visual Website Optimizer is a great tool to use to make A/B and multivariate testing easy to do on any website. Best of all, it will help you make changes that will help you convert visitors into leads, sales, and subscribers…

    Kristi Hines/ Kikolani Blog Marketing- 17 readers -
  • 15 Ecommerce Resolutions for 2015: Part 2

    … the customer experience (including marketing campaigns like PPC). And it must go beyond low prices! There is perhaps no more prominent proponent of value propositions than Dr. Flint McGlaughlin of Marketing Experiments / Marketing Sherpa. Even if you think you’ve got a good value prop you should take notes on this lesson which includes 6 techniques you…

    Linda Bustos/ Get Elasticin Paid Search Twitter- 13 readers -
  • Introducing our New Blog Contributors

    … members are bursting with ideas to share with you, and we’ve now opened up the blog to hear their perspectives. On top of that, as more and more companies with high-traffic websites have added Conversions Optimization to their core operations we have been continuing to expand the topics we write about. I’m excited to show you the result, more…

    Chris Goward/ WiderFunnel- 23 readers -
  • The BBCC of Conversion Rate Optimization [PART TWO]

    … alongside each other, you’ll determine which performs the best. The more successful of the two may become the new default, which can then be tested against another, such as a light grey or cream-coloured background. Multivariate Testing: This type of testing allows you to compare several factors or elements across a page (or multiple pages) to find…

    Asher Elran/ Rise to the Top- 17 readers -
  • Watch Out For False Positives — 3 Ways To Get Better At Testing

    … Everyone is testing – and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve your business in some capacity, you’re leaving money on the table. But, what are you testing? And do you (or should you) trust the results? Testing software can enable A/B and multivariate testing with ease…

    Benny Blum/ Marketing Land- 13 readers -
  • 7 Landing Page Techniques to Dramatically Improve Website Conversions

    … Specific to Source Brian Deane from Backlinko wrote an epic blog post on the Smart Passive Income website, with really detailed information on backlinking strategies. At the end of the post, in his author bio, he links to a page with a free download that is specific to the SPI community. This makes it a highly targeted freebie, which means readers…

    Ian Cleary/ RazorSocial- 13 readers -
  • 6 Split-Testing Mistakes You Should Avoid

    … the original. Keep testing more changes, and the small increases will add up. If you have a large business, even a 1% increase can mean a lot of sales. Get On the Testing Bandwagon Split testing has become an industry, because web marketing is an industry. A/B testing is one way we measure the effects of our web marketing. So if you’re not doing…

    Caitlynn Cush/ Scoopin Paid Search- 8 readers -
  • Programmatic Testing Helps You Turn Customers Into Real-Time Creative Focus Groups

    … correct before you push the launch button on a campaign that costs hundreds of thousands or millions of dollars? Multivariate testing used to be enough to address many of the above-mentioned concerns, particularly as they related to media sources, but variable and emergent ad formats and rich media have made that process far more complex…

    MarketingProfs- 5 readers -
Get the top posts daily into your mailbox!
More from around the web