Multivariate Testing

In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions.
Posts about Multivariate Testing
  • Creative Ad Copy Still Matters

    … to reset the ad history, which caused a drop in quality score and resulted in a higher cost per click. Ad Customizers solve this problem by allowing advertisers to scale across many ad groups with values that can change every day without resetting ad history and can be applied at the campaign, ad group or keyword level. The process of multivariate…

    BoostBlog- 17 readers -
  • Contextual Email Marketing: The Age of the Real-Time Inbox

    … gathered through apps and iBeacons, Web analytics stitching together engagement across social campaigns, affiliates and paid search touches – and don’t forget A/B and multivariate testing tools to validate personalization strategies. At Elastic Path, we’re excited to share an announcement fresh out of the NRF Big Show that recent integrations…

    Linda Bustos/ Get Elasticin Paid Search EMail- 21 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … scalable tool that works for everyone from bloggers to enterprise level companies. Final Thoughts on Visual Website Optimizer Visual Website Optimizer is a great tool to use to make A/B and multivariate testing easy to do on any website. Best of all, it will help you make changes that will help you convert visitors into leads, sales, and subscribers…

    Kristi Hines/ Kikolani Blog Marketing- 17 readers -
  • 15 Ecommerce Resolutions for 2015: Part 2

    … the customer experience (including marketing campaigns like PPC). And it must go beyond low prices! There is perhaps no more prominent proponent of value propositions than Dr. Flint McGlaughlin of Marketing Experiments / Marketing Sherpa. Even if you think you’ve got a good value prop you should take notes on this lesson which includes 6 techniques you…

    Linda Bustos/ Get Elasticin Paid Search Twitter- 13 readers -
  • Introducing our New Blog Contributors

    … and French fluently – as well as a bit of Spanish. You just have to see Claire’s biking pace or running millage, to realize she doesn’t just like the saying ‘Work Hard, Play Hard’ – she lives by it. Michael Duquet Primary topics: Affiliate Revenue, Copywriting, Conversion Optimization Michael is a conversion strategist at WiderFunnel. Michael…

    Chris Goward/ WiderFunnel- 27 readers -
  • The BBCC of Conversion Rate Optimization [PART TWO]

    … alongside each other, you’ll determine which performs the best. The more successful of the two may become the new default, which can then be tested against another, such as a light grey or cream-coloured background. Multivariate Testing: This type of testing allows you to compare several factors or elements across a page (or multiple pages) to find…

    Asher Elran/ Rise to the Top- 18 readers -
  • Watch Out For False Positives — 3 Ways To Get Better At Testing

    … Everyone is testing – and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve your business in some capacity, you’re leaving money on the table. But, what are you testing? And do you (or should you) trust the results? Testing software can enable A/B and multivariate testing with ease…

    Benny Blum/ Marketing Land- 15 readers -
  • 7 Landing Page Techniques to Dramatically Improve Website Conversions

    … can be done in two ways: A/B testing or multivariate testing. The one you should choose will depend on your business and the number of visitors your site gets. A/B testing tests two variations, side by side, so that you can test different aspects of a landing page and choose the one that gets the highest number of conversions. Multivariate testing…

    Ian Cleary/ RazorSocial- 17 readers -
  • 6 Split-Testing Mistakes You Should Avoid

    … anyway. 2. Don’t Add Unnecessary Variables The most obvious variable under your control is when you run your tests. Be sure and run them simultaneously. You can’t do the A test one week and the B test the following week. What if Rihanna shaves her head and the internet goes berserk? This might affect your sales for a day. But if you’re only running…

    Caitlynn Cush/ Scoopin Paid Search- 8 readers -
  • Programmatic Testing Helps You Turn Customers Into Real-Time Creative Focus Groups

    … correct before you push the launch button on a campaign that costs hundreds of thousands or millions of dollars? Multivariate testing used to be enough to address many of the above-mentioned concerns, particularly as they related to media sources, but variable and emergent ad formats and rich media have made that process far more complex…

    MarketingProfs- 5 readers -
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