Multivariate Testing

In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions.
Posts about Multivariate Testing
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP,, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 12 readers -
  • Creative Ad Copy Still Matters

    … testing is simplified by allowing advertisers to insert new values to test rather than writing a whole new ad. Sharing similarities with the traditional Dynamic Keyword Insertion (DKI) approach and parameters, the new customizers are a good model for creating an ad template, but not for dynamically writing custom ad copy. Perhaps price and model…

    BoostBlog- 13 readers -
  • Contextual Email Marketing: The Age of the Real-Time Inbox

    … gathered through apps and iBeacons, Web analytics stitching together engagement across social campaigns, affiliates and paid search touches – and don’t forget A/B and multivariate testing tools to validate personalization strategies. At Elastic Path, we’re excited to share an announcement fresh out of the NRF Big Show that recent integrations…

    Linda Bustos/ Get Elasticin Paid Search EMail- 18 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … scalable tool that works for everyone from bloggers to enterprise level companies. Final Thoughts on Visual Website Optimizer Visual Website Optimizer is a great tool to use to make A/B and multivariate testing easy to do on any website. Best of all, it will help you make changes that will help you convert visitors into leads, sales, and subscribers…

    Kristi Hines/ Kikolani Blog Marketing- 15 readers -
  • 15 Ecommerce Resolutions for 2015: Part 2

    … the customer experience (including marketing campaigns like PPC). And it must go beyond low prices! There is perhaps no more prominent proponent of value propositions than Dr. Flint McGlaughlin of Marketing Experiments / Marketing Sherpa. Even if you think you’ve got a good value prop you should take notes on this lesson which includes 6 techniques you…

    Linda Bustos/ Get Elasticin Paid Search Twitter- 11 readers -
  • Introducing our New Blog Contributors

    … predicts testing opportunities, and sets up winning conversion experiments to help his clients’ LIFT their conversion rates, and revenue, through A/B/multivariate testing. Before starting at WiderFunnel Mike specialized in customer retention for H Street Media, Zefre Media, and Silver Arrow Marketing. Michael is from Newfoundland, Canada – he…

    Chris Goward/ WiderFunnel- 18 readers -
  • The BBCC of Conversion Rate Optimization [PART TWO]

    … your website users are paying the most attention on your site. Heat maps will show which links/buttons your users are clicking. Whereas eye movement patterns map out where and how your users visually search on your site. You’ll also want a toolbox containing useful conversion rate optimization tools at your disposal. Some of the most useful…

    Asher Elran/ Rise to the Top- 12 readers -
  • Watch Out For False Positives — 3 Ways To Get Better At Testing

    … hypothesis: dogs are bigger than cats. If I use a sample of one dog and one cat – for example, a Havanese and a Lion – I would conclude that my hypothesis is incorrect and that cats are bigger than dogs. But, if I used a larger sample size with a wide variety of cats and dogs, the distribution of sizes would normalize, and I’d conclude…

    Benny Blum/ Marketing Land- 11 readers -
  • 7 Landing Page Techniques to Dramatically Improve Website Conversions

    … Specific to Source Brian Deane from Backlinko wrote an epic blog post on the Smart Passive Income website, with really detailed information on backlinking strategies. At the end of the post, in his author bio, he links to a page with a free download that is specific to the SPI community. This makes it a highly targeted freebie, which means readers…

    Ian Cleary/ RazorSocial- 9 readers -
  • 6 Split-Testing Mistakes You Should Avoid

    … for as many factors as you can. The easiest one is time, and at least a week is a good minimum. However, some tests may require more time, others less. An AdWords ad split test might need less time than a home page test. If you use multivariate testing, it may be different again. No matter which type of test it is, don’t end it too early. Getting…

    Caitlynn Cush/ Scoopin Paid Search- 7 readers -
  • Programmatic Testing Helps You Turn Customers Into Real-Time Creative Focus Groups

    … correct before you push the launch button on a campaign that costs hundreds of thousands or millions of dollars? Multivariate testing used to be enough to address many of the above-mentioned concerns, particularly as they related to media sources, but variable and emergent ad formats and rich media have made that process far more complex…

    MarketingProfs- 3 readers -
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