Multivariate Testing

In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions.
Posts about Multivariate Testing
  • Creative Ad Copy Still Matters

    … to reset the ad history, which caused a drop in quality score and resulted in a higher cost per click. Ad Customizers solve this problem by allowing advertisers to scale across many ad groups with values that can change every day without resetting ad history and can be applied at the campaign, ad group or keyword level. The process of multivariate…

    BoostBlog- 14 readers -
  • Contextual Email Marketing: The Age of the Real-Time Inbox

    … gathered through apps and iBeacons, Web analytics stitching together engagement across social campaigns, affiliates and paid search touches – and don’t forget A/B and multivariate testing tools to validate personalization strategies. At Elastic Path, we’re excited to share an announcement fresh out of the NRF Big Show that recent integrations…

    Linda Bustos/ Get Elasticin Paid Search EMail- 19 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … scalable tool that works for everyone from bloggers to enterprise level companies. Final Thoughts on Visual Website Optimizer Visual Website Optimizer is a great tool to use to make A/B and multivariate testing easy to do on any website. Best of all, it will help you make changes that will help you convert visitors into leads, sales, and subscribers…

    Kristi Hines/ Kikolani Blog Marketing- 16 readers -
  • 15 Ecommerce Resolutions for 2015: Part 2

    … Continuing our 3-part series of ecommerce resolutions for 2015, here are resolutions 6 through 10: 6. Mobilize your mobile strategy Before declaring the 10th Annual Year of the Mobile (kidding), let’s all agree mobile is no joke. 2/3 of email is opened on mobile. 60% of social networking happens away from desktop, and ComScore reports 60…

    Linda Bustos/ Get Elasticin Paid Search Twitter- 12 readers -
  • Introducing our New Blog Contributors

    … predicts testing opportunities, and sets up winning conversion experiments to help his clients’ LIFT their conversion rates, and revenue, through A/B/multivariate testing. Before starting at WiderFunnel Mike specialized in customer retention for H Street Media, Zefre Media, and Silver Arrow Marketing. Michael is from Newfoundland, Canada – he…

    Chris Goward/ WiderFunnel- 21 readers -
  • The BBCC of Conversion Rate Optimization [PART TWO]

    … alongside each other, you’ll determine which performs the best. The more successful of the two may become the new default, which can then be tested against another, such as a light grey or cream-coloured background. Multivariate Testing: This type of testing allows you to compare several factors or elements across a page (or multiple pages) to find…

    Asher Elran/ Rise to the Top- 14 readers -
  • Watch Out For False Positives — 3 Ways To Get Better At Testing

    … Everyone is testing – and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve your business in some capacity, you’re leaving money on the table. But, what are you testing? And do you (or should you) trust the results? Testing software can enable A/B and multivariate testing with ease…

    Benny Blum/ Marketing Land- 12 readers -
  • 7 Landing Page Techniques to Dramatically Improve Website Conversions

    … can be done in two ways: A/B testing or multivariate testing. The one you should choose will depend on your business and the number of visitors your site gets. A/B testing tests two variations, side by side, so that you can test different aspects of a landing page and choose the one that gets the highest number of conversions. Multivariate testing…

    Ian Cleary/ RazorSocial- 12 readers -
  • 6 Split-Testing Mistakes You Should Avoid

    … for as many factors as you can. The easiest one is time, and at least a week is a good minimum. However, some tests may require more time, others less. An AdWords ad split test might need less time than a home page test. If you use multivariate testing, it may be different again. No matter which type of test it is, don’t end it too early. Getting…

    Caitlynn Cush/ Scoopin Paid Search- 8 readers -
  • Programmatic Testing Helps You Turn Customers Into Real-Time Creative Focus Groups

    … correct before you push the launch button on a campaign that costs hundreds of thousands or millions of dollars? Multivariate testing used to be enough to address many of the above-mentioned concerns, particularly as they related to media sources, but variable and emergent ad formats and rich media have made that process far more complex…

    MarketingProfs- 4 readers -
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