Multivariate Testing

In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions.
Posts about Multivariate Testing
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 18 readers -
  • Creative Ad Copy Still Matters

    … to reset the ad history, which caused a drop in quality score and resulted in a higher cost per click. Ad Customizers solve this problem by allowing advertisers to scale across many ad groups with values that can change every day without resetting ad history and can be applied at the campaign, ad group or keyword level. The process of multivariate…

    BoostBlog- 17 readers -
  • Contextual Email Marketing: The Age of the Real-Time Inbox

    … gathered through apps and iBeacons, Web analytics stitching together engagement across social campaigns, affiliates and paid search touches – and don’t forget A/B and multivariate testing tools to validate personalization strategies. At Elastic Path, we’re excited to share an announcement fresh out of the NRF Big Show that recent integrations…

    Linda Bustos/ Get Elasticin Paid Search EMail- 22 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … I have a confession to make. For the longest time, when I read about A/B testing, I thought it would be difficult. So I didn’t do it, even though I knew that A/B testing gives you the chance to optimize your website for conversions. But then I got the opportunity to review Visual Website Optimizer and found out that it wasn’t difficult to do…

    Kristi Hines/ Kikolani Blog Marketing- 18 readers -
  • Introducing our New Blog Contributors

    … and French fluently – as well as a bit of Spanish. You just have to see Claire’s biking pace or running millage, to realize she doesn’t just like the saying ‘Work Hard, Play Hard’ – she lives by it. Michael Duquet Primary topics: Affiliate Revenue, Copywriting, Conversion Optimization Michael is a conversion strategist at WiderFunnel. Michael…

    Chris Goward/ WiderFunnel- 28 readers -
  • The BBCC of Conversion Rate Optimization [PART TWO]

    … website suffered or flourished during which style choices? Next, there are various factors we’ll need to measure, compare, and analyze to determine how users scan your website. They include: Traffic Fluctuations Bounce Rate Eye Movement Patterns Heat Maps Heat maps and eye movement pattern tests are especially useful to analyze where…

    Asher Elran/ Rise to the Top- 19 readers -
  • Watch Out For False Positives — 3 Ways To Get Better At Testing

    … Everyone is testing – and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve your business in some capacity, you’re leaving money on the table. But, what are you testing? And do you (or should you) trust the results? Testing software can enable A/B and multivariate testing with ease…

    Benny Blum/ Marketing Land- 18 readers -
  • 7 Landing Page Techniques to Dramatically Improve Website Conversions

    … your visitor searched for, to make it as relevant as possible to each unique visitor. 2. Remove Landing Page Distractions When a prospect lands on your website, you need to really focus their attention on what you have to offer them. It can be tempting to add as much information as you can think of to try to persuade people to enter your marketing…

    Ian Cleary/ RazorSocial- 20 readers -
  • 6 Split-Testing Mistakes You Should Avoid

    … for as many factors as you can. The easiest one is time, and at least a week is a good minimum. However, some tests may require more time, others less. An AdWords ad split test might need less time than a home page test. If you use multivariate testing, it may be different again. No matter which type of test it is, don’t end it too early. Getting…

    Caitlynn Cush/ Scoopin Paid Search- 9 readers -
  • Programmatic Testing Helps You Turn Customers Into Real-Time Creative Focus Groups

    … correct before you push the launch button on a campaign that costs hundreds of thousands or millions of dollars? Multivariate testing used to be enough to address many of the above-mentioned concerns, particularly as they related to media sources, but variable and emergent ad formats and rich media have made that process far more complex…

    MarketingProfs- 5 readers -
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