Music Genome Project

The Music Genome Project was first conceived by Will Glaser and Tim Westergren in late 1999. In January 2000, they joined forces with Jon Kraft to found Savage Beast Technologies to bring their idea to market. The Music Genome Project is an effort to "capture the essence of music at the most fundamental level" using almost 400 attributes to describe songs and a complex mathematical algorithm to organize them. The Music Genome Project is currently made up of 5 sub-genomes: Pop/Rock, Hip-Hop/Electronica, Jazz, World Music, and Classical. Under the direction of Nolan Gasser and a team of musicological experts, the initial attributes were later refined and extended.
Posts about Music Genome Project
  • Op-ed: How marketers can stay relevant in an instant-gratification world

    … store in an hour) or Spotify (almost any song ever recorded, for free), a new breed of companies are bringing the advantage of technology and rich data to a broad, Internet-savvy consumer base to create a magical fantasyland of convenience and service. These companies are so beloved by both consumers and our industry that they have come to define…

    Digidayin How To's- 12 readers -
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