Musical.Ly

    • Musical.ly and NBC Olympics Put Influencers in Charge of Telling Olympic Stories

      Musical.ly Teams Up with NBC Olympics to Provide New Experiences for Musers In a February 15th press release, Musical.ly, a popular global video community, announced that they would be teaming up with NBC Olympics to develop new content that will give users unique, behind the scenes glimpses into the PyeongChang Winter Olympics. NBC Olympics and Musical.

      Relevancein Social- 19 readers -
  • Live Streaming Trends and Statistics

    … as of the development of this infographic, each with different advantages: Facebook Live – Over 360 million users watch Facebook Live regularly… but keep in mind that Facebook actively pushes live video, producing a ton of views but I question some of the engagement statistics. Live videos are watched three times longer than other video content…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • The Significant Seven Social Video Platforms of 2017

    … – particularly its penchant for making algorithm changes without announcing them. And the social video platform can do always a better job of communicating with creators, advertisers, and the press – especially during and after a crisis like the recent YouTube ad boycott and the “Adpocalypse” that followed. But, no one questioned YouTube’s leadership…

    Greg Jarboe/ ReelSEOin Google YouTube- 26 readers -
  • What to Look for in 2017: Mobile, Video, AI

    … signals to understand customer context and the purchase process. As cross-device targeting improves, expect marketers’ messages to evolve to become nuanced in their frequency and sequential in their messaging. If a multi-screen campaign isn’t moving the consumer through the purchase funnel, then you’re doing it wrong. Josh Ong is director of global marketing and communications at mobile tools provider Cheetah Mobile. Image courtesy of Shutterstock. …

    AllFacebookin Facebook Retargeting- 42 readers -
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