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As a digital media brand or publisher, you’re already familiar with the importance of being where your audience is online if you want to spread brand awareness, share your message, and grow sales. You know creating branded content and influencer marketing campaigns on select platforms is the best way to reach the audiences you’re targeting.
… traffic by 2019. Video is also projected to become 24 percent of the digital ad spending pie by 2020, up from 15 percent in 2016. Ubiquitous broadband and fast wireless networks are driving the trend, as are phones with ultra-fast processors, like the iPhone 7, and the popularity of Facebook, Snapchat, musical.ly and Instagram, where video has…
… partnered with musical.ly, asking fans to submit videos of themselves singing #SidetoSide to win tickets. Whether or not a participant wins, the opportunity alone connects fans while simultaneously providing artists with valuable user-generated content and marketing assets. Timely filters and geofilters are also rising in popularity on Snapchat…
… are spending more and more time on mobile, and that means that there are always more services that people use, whether it’s YouTube or there’s some really interesting ones with younger folks, especially like musical.ly and live.ly that I think are pretty interesting as well, and Snapchat, which you mentioned. And part of why I think you see…