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Predicting is a notoriously foolish undertaking, but here’s an easy call: That mobile device you’re reading this on (or is at least within arm’s length right now) will be the center of the media universe. 2017 is the year, after all, when mobile ad revenues are projected to eclipse their counterpart on desktop.
… and social media go hand-in-hand, with 71 percent of U.S. millennials saying that live tweeting about an event makes it more fun. The numbers speak for themselves: In 2015, 3.5 million tweets were sent during the first weekend of Coachella alone. For the first time, fans no longer have to physically attend shows to immerse themselves in live…
… are spending more and more time on mobile, and that means that there are always more services that people use, whether it’s YouTube or there’s some really interesting ones with younger folks, especially like musical.ly and live.ly that I think are pretty interesting as well, and Snapchat, which you mentioned. And part of why I think you see…