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Did you see the 2016 movie, The Magnificent Seven, which was a remake of the 1960 western of the same name, which in turn was a re-imagination of Akira Kurosawa’s 1954 Japanese film Seven Samurai? Well, in all three movies, the hero carefully selects a small band of seven good guys to take on a small army of bad guys.
…. For most brands, an influencer marketing campaign is usually relegated to popular social destinations like Facebook, YouTube, Instagram, Snapchat, and Twitter. But new platforms keep popping up every year which attract hordes of online audiences and which brands shouldn’t ignore; one such platform is the social video sharing app Musical.ly. What…
… traffic by 2019. Video is also projected to become 24 percent of the digital ad spending pie by 2020, up from 15 percent in 2016. Ubiquitous broadband and fast wireless networks are driving the trend, as are phones with ultra-fast processors, like the iPhone 7, and the popularity of Facebook, Snapchat, musical.ly and Instagram, where video has…
… unprecedented access to audiences for marketing and loyalty purposes. Event discovery and extending access Just a few decades ago, fans relied heavily on radio, magazines, newspapers and fan clubs to find out about upcoming events. During my time at The Bowery Presents, email was a key platform to reach out to audiences for concert announcements…
Facebook reported strong second-quarter-2016 financial results Wednesday, with revenue up 59 percent year-over year and net income soaring 186 percent compared with the second quarter of 2015. The company reported revenue of $6.436 billion for the quarter, up 59 percent from $4.024 billion in the year-ago period. Revenue from advertising of $6.239 billion was up 63 percent from $3.