Myfitnesspal

  • Infographic: The Average Daily Life of an Android App User

    … Data analytics company SimilarWeb has released new data revealing the daily app usage of the average Android device user in the U.S. The company determined the usage of leading apps in the United States from June to November 2015, and found the peak time for each app’s usage, as well as the number of users with each app installed who are using…

    AllTwitterin Facebook- 15 readers -
  • Under Armour Acquires Endomondo, MyFitnessPal for $560M

    … Fitness apparel company Under Armour announced Wednesday that it has acquired two popular fitness apps: Endomondo and MyFitnessPal. Under Armour acquired MyFitnessPal for $475 million and Endomondo for $85 million, combining for a $560 million price tag for both apps. Kevin Plank, Under Armour’s CEO, detailed the acquisition in a press release…

    Justin Lafferty/ Inside Facebook- 30 readers -
  • Marketing Nation Roadshow: Innovation in the Nation

    … the experience of various industry professionals, including Tara-Nicholle Nelson, VP of Marketing at MyFitnessPal, and Julie Cottineau, Founder & CEO of BrandTwist and Brand School Online. Each speaker stressed the importance of engagement marketing in the industry today, and shared ways that a strong engagement marketing strategy will help you meet…

    Kate Endres/ ROI Factor Blog- 13 readers -
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