• Infographic: The Average Daily Life of an Android App User

    … engaging with these apps in the 8 a.m. hour, respectively. As the day moves on, the Gmail and Bank of America apps peak at 11 a.m., Slack and MyFitnessPal peak at noon and Wikipedia and LinkedIn peak at 1 p.m. Apps including Uber and Spotify were found to peak at 5 p.m., while Facebook, Facebook Messenger and Candy Crush Saga peak at 9 p.m…

    AllTwitterin Facebook- 11 readers -
  • Under Armour Acquires Endomondo, MyFitnessPal for $560M

    … Fitness apparel company Under Armour announced Wednesday that it has acquired two popular fitness apps: Endomondo and MyFitnessPal. Under Armour acquired MyFitnessPal for $475 million and Endomondo for $85 million, combining for a $560 million price tag for both apps. Kevin Plank, Under Armour’s CEO, detailed the acquisition in a press release…

    Justin Lafferty/ Inside Facebook- 24 readers -
  • Marketing Nation Roadshow: Innovation in the Nation

    … of engagement marketing in today's digital landscape. After enjoying snacks from Starbucks, we sat down to hear from Robin Bordoli, GM of Consumer Marketing at Marketo, an engagement marketing software company. Bordoli began the presentation by outlining the best ways for marketers to engage with their audience, and highlighted Michael Pollan's "In Defense…

    Kate Endres/ ROI Factor Blog- 8 readers -
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