Myth Busters

  • Myth Busters for SEM Ad Creative: Blog Series Roundup

    … As a veteran search engine marketer, you may have inadvertently adopted erroneous beliefs about SEM ad creative that are leading to missed competitive opportunities and stunted performance. To help break this curse, we developed the blog series, “Myth Busters for SEM Creative,” aimed at debunking false assumptions about SEM ad creative…

    Karen Amundson/ BoostBlogin Paid Search- 13 readers -
  • Myth Busters: Default Ad Rotation Settings Are Good Enough

    … Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel myths about ad rotation settings. The myth Ad rotation settings…

    Karen Amundson/ BoostBlogin Paid Search- 10 readers -
  • Myth Busters: The Lowest Price Wins In SEM Ads

    … Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that the best price strategy is to advertise the lowest price…

    Sarah Burns/ BoostBlogin Paid Search- 16 readers -
  • Myth Busters: Dynamic Keyword Insertion (DKI) is Bad

    … Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that dynamic keyword insertion is bad for generating…

    Karen Amundson/ BoostBlogin Paid Search- 14 readers -
  • Myth Busters: One-Size-Fits-All for Desktop and Mobile Ads

    … Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that you don’t need separate desktop and mobile ads…

    Sarah Burns/ BoostBlogin Paid Search- 14 readers -
  • Myth Busters: Emotion Doesn’t Belong in SEM Ad Creative

    …. It’s also about artfully appealing to emotions through concise ad creative at critical decision making points along the purchase process. The creative license in SEM ads is limited to a 95-character scope (plus a display URL). Unlike in branded advertising channels, we can’t insert imagery of an attractive woman, her hair blowing in the wind as she…

    Karen Amundson/ BoostBlogin Paid Search- 24 readers -
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