Myth Busters

  • Myth Busters for SEM Ad Creative: Blog Series Roundup

    …” and “Optimize for Conversions” options. Test your ad rotation settings. Proper attention and testing of ad rotation settings can bring you one step closer to maximizing conversion volume and revenue from paid search. There you have it. SEM ad creative myths—busted. With these myths dispelled surrounding the purpose of ad testing, messaging…

    Karen Amundson/ BoostBlogin Paid Search- 7 readers -
  • Myth Busters: Default Ad Rotation Settings Are Good Enough

    Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel myths about ad rotation settings. The myth Ad rotation settings are straightforward and self-explanatory.

    Karen Amundson/ BoostBlog- 9 readers -
  • Myth Busters: The Lowest Price Wins In SEM Ads

    Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that the best price strategy is to advertise the lowest price.

    Sarah Burns/ BoostBlog- 12 readers -
  • Myth Busters: Dynamic Keyword Insertion (DKI) is Bad

    … Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that dynamic keyword insertion is bad for generating…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -
  • Myth Busters: One-Size-Fits-All for Desktop and Mobile Ads

    … Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that you don’t need separate desktop and mobile ads…

    Sarah Burns/ BoostBlogin Paid Search- 10 readers -
  • Myth Busters: Emotion Doesn’t Belong in SEM Ad Creative

    … to ad copy testing. As someone who has been in the industry for a while, you may have inadvertently adopted erroneous beliefs about SEM ad creative that are leading to missed competitive opportunities and stunted performance. To help you break this curse, we are launching a new blog series — Myth Buster for SEM Ads — where we debunk commonly believed…

    Karen Amundson/ BoostBlogin Paid Search- 16 readers -
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