Myth Of Attribution

  • The Myth of Attribution

    … One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made. It doesn’t matter if you’re a consumer…

    Douglas Karr/ Marketing Technology Blogin Content- 27 readers -
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