Nadya Khoja

  • Content Marketing Definition

    … marketing marries publishing/TV/radio/events – and marketing – to build audiences, deliver relevant and educational “content” and information such as a white paper, webcast, video, or article, potentially turning fans, followers, readers, and viewers, into customers. Anna Maria Virzi – Gartner Group 50. Content Marketing is the strategic creation…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 4 Tips for More SlideShare Leads

    … Do you use SlideShare? Wondering how to generate leads from SlideShare? With the right design and content, your SlideShare presentation can become a powerful lead-generating marketing tool. In this article, you’ll discover four simple steps for creating a SlideShare presentation that people can’t resist. Discover four tips to generate more…

    Social Media Examiner- 14 readers -
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