Nanigans

  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … time period. More than 60 percent of e-commerce Facebook ad spending was targeted toward mobile users, up 15 percent versus the fourth quarter of 2015. Click-through rates of 1.25 percent for the first quarter were up 11 percent from the fourth quarter of 2015 and 54 percent year-over-year. E-commerce CTRs saw a 24 percent quarter-over-quarter gain…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • How to Take Control of Your Twitter Advertising

    … Twitter is the world’s fastest growing display ad channel, and for companies looking for new ways to grow revenues from digital advertising, the opportunity has never been bigger. To arm the most sophisticated in-house marketing teams with the toolset they need to maximize ROI potential on Twitter, Nanigans has brought our industry-leading…

    Nanigansin Social Twitter How To's- 10 readers -
  • Introducing The Playbook: Videos to Power Digital Advertising Success

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’re excited to introduce The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. In the first three episodes, you’ll hear from Nanigans’ Senior Product…

    Nanigansin Social- 19 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans. The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
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