• More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, and it found that video accounted for 26 percent more mobile ad spend in North America compared with the fourth quarter of 2015, and a whopping 45 percent more in the Asia-Pacific region. Nanigans said more than 35 percent of ad spend from game developers in the first quarter went to video ads, up 25 percent quarter-over-quarter and 122 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • How to Take Control of Your Twitter Advertising

    … generation, and the mobile app economy rely on the tailored solutions Nanigans software provides. Not only is Nanigans software built to meet targeted business needs, but our Customer Success teams have deep experience in specific verticals. They’re well-versed in solutions to challenges such as acquiring more customers like your top purchasers…

    Nanigansin Social Twitter How To's- 9 readers -
  • Introducing The Playbook: Videos to Power Digital Advertising Success

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’re excited to introduce The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. In the first three episodes, you’ll hear from Nanigans’ Senior Product…

    Nanigansin Social- 17 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … outside of Christmas where a sizable percentage of Americans are expecting gifts, it’s Valentine’s Day. But unlike the holiday season, where most Americans make their purchases weeks or months in advance, U.S. purchase and ad spend data indicate that advertisers are most focused on—and see the best results from—last-minute Valentine’s Day shoppers…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Run Lead-Generation Ads on Facebook Early in the Week (Report)

    … of industries, it’s important to remember that performance will depend entirely on specific business conditions and campaign strategies. However, new innovations will continue to influence campaign performance and unlock higher potential return on investment. Adoption of Facebook’s carousel ads for lead generation is growing significantly. Moving forward…

    David Cohen/ Inside Facebookin Social Facebook- 12 readers -
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