• What are the Top SEO Ranking Factors in 2017?

      We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up short pages with every keyword comb ...

      Douglas Karr/ Marketing Technology Blogin SEO- 18 readers -
  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    …-level menu or store locator widget. Here are some quick dos and don’ts: Do be sure the content on these pages is unique. Do not simply swap out city names on these pages and republish the content across them. Invest in good, creative writing for each page. Do be sure the first thing on each page is the location’s complete NAP (name, address…

    Miriam Ellis/ Marketing Technology Blog- 19 readers -
  • Video Deep Dive: The Reality of Citation Consistency

    … This is the 17th installment this year of our Deep Dive Into Local series. For the week ending Monday, May 9th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U forums (paywall…

    Mike Blumenthal/ Local University- 6 readers -
  • 3 DIY SEO Action Items for a $0 Budget

    … on the go. If you’re not optimizing your site for local search placements, you’re missing out on a vital piece of SERP real estate — the local 3 pack. How to do it: NAP schema. NAP stands for Name, Address, Phone. Schema markup is code used in your website to help search engines return more informative results for users. Schema markup creates “rich…

    The SEM Postin SEO- 7 readers -
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