• 4 Mistakes Businesses Are Making that Hurt Local SEO

    … unnecessary information to your name (e.g., “Google Inc. – Mountain View Corporate Headquarters” instead of “Google”) by including marketing taglines, store codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions, or containment information (e.g. “Chase ATM in Duane…

    Miriam Ellis/ Marketing Technology Blog- 11 readers -
  • Video Deep Dive: The Reality of Citation Consistency

    … This is the 17th installment this year of our Deep Dive Into Local series. For the week ending Monday, May 9th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U forums (paywall…

    Mike Blumenthal/ Local University- 5 readers -
  • 3 DIY SEO Action Items for a $0 Budget

    … to it. As a business owner on a shoestring budget, SEO can seem out of reach. Fortunately, there are options. There are some low-hanging fruits you can tackle in-house to help get the ball rolling sooner than later–even when you have a zero dollar budget. Refresh Title Tags Why it’s important: The title tag is the most important on-page algorithmic ranking…

    The SEM Postin SEO- 6 readers -