• 4 Mistakes Businesses Are Making that Hurt Local SEO

    …-level menu or store locator widget. Here are some quick dos and don’ts: Do be sure the content on these pages is unique. Do not simply swap out city names on these pages and republish the content across them. Invest in good, creative writing for each page. Do be sure the first thing on each page is the location’s complete NAP (name, address…

    Miriam Ellis/ Marketing Technology Blog- 18 readers -
  • Video Deep Dive: The Reality of Citation Consistency

    … This is the 17th installment this year of our Deep Dive Into Local series. For the week ending Monday, May 9th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U forums (paywall…

    Mike Blumenthal/ Local University- 6 readers -
  • 3 DIY SEO Action Items for a $0 Budget

    … fairly simple to use — just follow the instructions to create a new sitemap and save the file by naming it sitemap.xml. Upload it to your domain so it lives here: Then submit it to Google in the Search Console: Add Local Schema Why it’s important: More people are using mobile devices now to find information…

    The SEM Postin SEO- 7 readers -