• 4 Mistakes Businesses Are Making that Hurt Local SEO

    … absolutely vital to discover it and clean it up. This process is technically termed a ‘citation audit’. Citation audits generally begin with a combination of manual searches for NAP variants, plus the use of free tools like Moz Check Listing, which enable you to instantly assess the health of your NAP across some of the most important platforms…

    Miriam Ellis/ Marketing Technology Blog- 9 readers -
  • Video Deep Dive: The Reality of Citation Consistency

    … This is the 17th installment this year of our Deep Dive Into Local series. For the week ending Monday, May 9th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U forums (paywall…

    Mike Blumenthal/ Local University- 4 readers -
  • 3 DIY SEO Action Items for a $0 Budget

    … SEO update. URLs are constantly changing, especially in ecommerce sites, which can make it difficult for search engine robots to index the right pages. By updating the XML Sitemap on a regular basis, you’re giving engines like Google the information they need to properly crawl and index the right pages. Tip: Some ecommerce platforms, like Shopify…

    The SEM Postin SEO- 5 readers -